The Agency Group leverages MECLABS primary research to deliver creative executions for your marketing campaign based on rigorous science-based strategies
and conversion techniques.
By applying MECLABS ROI-driven science models
, you can cut through the speculation that so often surrounds agency work; reduce your risks
, and pre-test new brands, new products, and new campaigns. Our experts measure all significant factors through a unique combination of creativity and science to deliver optimized agency performance.
The Agency Group specializes in the following:
- Research – Every project begins in the same place – a thorough understanding of your customers’ and prospective customers’ behavior. We combine in-depth data analysis with principles from our primary research to gain insights into your greatest market opportunities and challenges.
Maximize your Agency ROI: How adding science to the creative process reveals a 26% gain
Media Type: Research Briefing
Location: MarketingExperiments Research Directory
Test Protocol IDs: A-TP1000, A-TP1001, A-TP1002
- B2C company offering memberships for service products
- An online marketing research, testing and publishing laboratory
- B2C home products company
Objective: Increase the amount of clicks through the email to the landing page
Research question: Which email design will generate the most clickthroughs?
Methodology: A/B/C/D multi-factorial split test
- Strategy – We team with the Strategy Group to create a measurable marketing strategy (based on primary and secondary research) that will enable you to achieve your goals with key progress indicators and benchmarks every step of the way.
- Branding – From brand building to online digital marketing and interactive advertising, our research with some of the most powerful brands in the world has enabled us to develop principles that embed your core messages into the minds of your prospects with consistent, congruent messaging.
- Design – Art meets science in the creative executions of our design team. We craft compelling, strategy-oriented creative executions and then test them through real-world customer interactions to find the best-performing creative. From these insights, we continuously develop new designs and new tests to constantly improve your ROI.
- Copywriting – Our strategic- and creative-driven copywriting, based on years of Customer Response Optimization Research, focuses on clear yet compelling messages that drive your customers to conversion.
- Search marketing – With increased pressure to make the most of every marketing dollar, many marketers are taking a hard look at how their PPC efforts are – or are not – delivering now. We help you significantly improve results without increasing costs – and in many cases, dramatically reduce costs – by optimizing your PPC campaign with market-tested optimization strategies.
- Search engine optimization – Organic search results not only attract far more clicks than PPC ads, they’re also seen as more credible. To get your brand front and center with targeted prospects, our experts use advanced SEO techniques to increase targeted traffic and, ultimately, lift your conversions.
- Web 2.0 and social media – The post-modern consumer is increasingly wary of being “talked to” and desires a “conversation with.” Our agency executives can craft a social media plan based on technology they don’t just recommend, but use every day – including blogs, LinkedIn, YouTube, and Twitter.
- Inbound marketing – Pull interactions, such as social media and online communities, are often more cost-effective and generate greater results than traditional push campaigns. Our content marketing team can create a rich community that revolves around your brand to bring target customers to you.
Of course, it all comes back to ROI. The ability to measure success (and failure) is the key to the value the MECLABS Agency Group provides. Through our data-driven approach, we constantly report back to you about where campaigns succeeded, fell short, and how they should be fine-tuned to drive results.