is a primary research facility, wholly-owned by MECLABS, with a simple (but not easy) seven-word mission statement: To discover what really works in optimization.
We focus all of our experimentation on optimizing marketing communications. To that end, our Conversion Group
tests every conceivable approach and we publish the results (at no charge) in the MarketingExperiments Journal
was the first internet-based research facility to conduct experiments in optimizing sales and marketing processes
. Today, with multiple optimization indices and formulas, and with the MarketingExperimentsLab™ technology, the Conversion Group
is forging research partnerships with key companies such as The New York Times
, and Johnson & Johnson
. These partnerships are driving more breakthrough discoveries and have enabled MarketingExperiments
to develop the world’s largest collection
of optimization-related research briefs and case studies.
- MarketingExperiments releases a portion of the research to our Subscribers (through the MarketingExperiments Journal and our web clinics).
- The Training Group teaches our research findings to our certification students (and helps them become experts in Landing Page Optimization, Email Messaging Optimization, and Online Testing Optimization).
- The Conversion Group conducts joint experiments with our Research Partners (and helps them optimize their subscription, lead-gen, advertising, or ecommerce offers). This completes a virtuous circle that allows us to make new discoveries in optimization and publish those findings via MarketingExperiments.
Through our research, we have been fortunate to collaborate with many of the internet's leading thinkers. We are grateful for everyone's help and insights. And though we still have more questions than answers, we are truly committed to discovering what really works.
Much of our research is predicated on strong private sector partnerships. To conduct practical experiments and glean useful data, our Conversion Group
works with partners such as these.
- The New York Times
- Encyclopedia Brittanica
- Reuters Group PLC
- Johnson & Johnson
To ensure a consistently high level of scientific rigor in this experimentation, the MarketingExperiments team employs a rigorous Methodology to help analyze real-world data and reveal further discoveries.