back to media articles

B2B Lead Gen Expert Outlines 8 Steps Critical to Lead Nurturing

B2B Lead Generation expert, Brian Carroll, will outline eight steps critical to developing a successful inbound lead nurturing process during a webinar Tuesday, November 10 at 1 PM (CST). Attendees will learn how to increase sales opportunities without a significant increase in budget.

November 5, 2009, Arden Hills, MN – An effective lead nurturing program can grow opportunities in sales pipeline by 200%. To help organizations in the optimize their lead nurturing programs, B-to-B Lead Generation Expert, Brian Carroll, will outline eight steps critical to the process during a free Webinar Tuesday, November 10 at 1 PM (CST).

“Eight Steps to Optimizing Your Lead Nurturing Program” is a one-hour Webinar. Marketers can register using the following link: http://learn.gotomeeting.com/forms/111009-NA-G2MC-WBR-L?ID=701000000005G5X

“The effect of a streamlined and optimized Lead Nurturing program can be astounding. Organizations that don’t have well-defined processes for nurturing early-stage leads could be missing out on many opportunities,” says Carroll. “During this training session, I will outline steps for optimizing your nurturing programs without a significant budget increase.”

Carroll will present two powerful case studies that show how the eight steps were applied and discuss their outcomes. During this Webinar, marketers will learn how to:

  • How to increase sales opportunities without a significant increase in budget
  • Criteria necessary for successful lead nurturing
  • 8 steps to optimizing your inbound lead nurturing program
  • “Eight Steps to Optimizing Your Lead Nurturing Program” is a free, one-hour webinar.

For more information or to register visit: http://learn.gotomeeting.com/forms/111009-NA-G2MC-WBR-L?ID=701000000005G5X.

Carroll is CEO of InTouch and the author of Lead Generation for the Complex Sale (McGraw-Hill). He is a leading B2B lead generation expert and speaker, and his B2B Lead Generation Blog (blog.startwithalead.com) is read by thousands each week.

Share This