B2B Lead Gen Expert Shares ‘Playbook’ for Converting Leads into Pipeline

B2B Lead Generation expert, Brian Carroll, will outline a 'playbook' for managing and nurturing leads during a webinar to be held Wednesday, October 21 from 1-2 p.m. Carroll will address the "black hole" between company's sales and marketing efforts and offer tips for intensifying lead gen results.

October 8, 2009, Arden Hills, MN - According to studies, the single biggest issue for contemporary business-to-business marketers is effective lead generation and converting leads to pipeline revenue. B-to-B Lead Generation Expert, Brian Carroll, will outline a playbook to help marketers and sales intensify lead generation results and close the loop during a free Webinar to be held Wednesday, October 21, at 1 p.m. (CDT)

"Effective Lead Management: Learn How to Convert Marketing Leads into the Sales Pipeline" is a one-hour Webinar. Marketers can register using the following link: https://www2.gotomeeting.com/register/142388386

"Research shows that about 80% of marketing expenditures on lead generation are wasted because the leads are lost, ignored or discarded by sales people," says Carroll. "During this training session, I will give tips for aligning sales and marketing to avoid that proverbial 'black hole.' I will give attendees a clear plan that will help them increase lead gen results, close the loop on all leads and develop a measurable marketing and sales pipeline."

Based on real-world experiences, Carroll will outline an operational playbook that marketers can immediately apply to their lead generation program. During this Webinar, marketers will learn how to:

Intensify current lead generation results
Rapidly align sales and marketing with focused collaboration
Get feedback on all leads to "close the loop"
Qualify leads and hand them off without dropping the baton
Ensure all qualified leads are fully pursued by sales
Nurture and intensify early stage leads
Develop a measurable marketing pipeline that drives the sales pipeline
Connect multi-modal lead generation tactics for better measurement
"Effective Lead Management: Learn How to Convert Marketing Leads into the Sales Pipeline" is a free, one-hour webinar. Marketers can register at: https://www2.gotomeeting.com/register/142388386.

Carroll is CEO of InTouch and the author of Lead Generation for the Complex Sale (McGraw-Hill). He is a leading B2B lead generation expert and speaker, and his B2B Lead Generation Blog (blog.startwithalead.com) is read by thousands each week.