B2B Marketing Strategist Shows How to Develop Contagious Content
B2B Marketing Strategist, Ardath Albee, will show attendees how to create a lead nurturing program that aligns with prospects’ needs during a webinar Thursday, November 19 at 1 PM (CDT). “How to Design Lead Nurturing Programs that Drive Sales” is hosted by InTouch and the B2B Lead Generation Roundtable. All registrants will receive Albee’s “Lead Nurturing Guide.”
November 3, 2009, Arden Hills, MN - According to MarketingSherpa research, 64% of marketers are dissatisfied with their lead nurturing programs. To aid marketers in creating lead nurturing programs that align with prospects’ needs, InTouch and the B2B Lead Generation Roundtable will host a complimentary webinar, “How to Design Lead Nurturing Programs that Drive Sales,” Thursday, November 19, at 1 p.m. (CDT). The Webinar will feature B2B Marketing Strategist Ardath Albee.
"How to Design Lead Nurturing Programs that Drive Sales" is a one-hour Webinar and is free to marketers using the following link: https://www2.gotomeeting.com/register/178481514
“You must educate your prospects about what they need to know, apply your company’s unique expertise in addition to your product, and prove you walk your talk through the sharing of evidence,” says Albee. “This does not mean you rush out to create content that includes the kitchen sink. Instead, you need to match your content to their needs at each stage, telling the story over time as prospects are ready to learn more.”
During this webinar, Albee will outline the seven steps of the buying process and discuss how it has changed. She will show attendees how to create a lead nurturing program that parallels the way prospects move through the buying process and how to develop a content plan to engage them at each stage of their purchase decision. Attendees will learn how to create a framework for execution and how to measure the results.
In this webinar you will learn:
- The Nurturing Cycle
- How the Buying Process has changed
- Mapping content to buying stages
- How to conduct a "Buyer Q & A" to create a content plan
- Why you need a style baseline
- How to learn from the content buyers read
- How to measure meaningful results
As a bonus, all webinar registrants will receive Albee’s “Lead Nurturing Guide.” Plus, five randomly chosen attendees will receive a signed copy of her new book, eMarketing Strategies for the Complex Sale. For more information or to register, visit https://www2.gotomeeting.com/register/178481514.
About Ardath Albee
Ardath Albee is CEO and B2B marketing strategist for her consulting firm Marketing Interactions, Inc. She taps over 20 years of business management and marketing experience to help her clients create customer-focused eMarketing strategies that produce more sales opportunities. Ardath is an expert at creating contagious content and e-marketing strategies that engage prospects-from initial attention until they're sales ready. She develops content strategies that work hand-in-glove with overall corporate and product positioning to deliver e-marketing programs and tools that compel customers to buy. Her new book, eMarketing Strategies for the Complex Sale, was recently released by McGraw-Hill.
About the B2B Lead Generation Roundtable
B2B Lead Generation Roundtable is a group focusing on all aspects of B2B lead generation or demand generation programs. The group made up of more than 3,000 professionals discusses best practices in lead nurturing, lead management, teleprospecting and more. The open forum allows members to share ideas, best practices, value-added information and to ask questions related to the many aspects of B2B lead generation or demand generation. B2B Lead Generation Roundtable was founded by Brian Carroll, InTouch CEO.