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Best-Selling Author David Meerman Scott Headlines MarketingSherpa’s Sixth Annual Email Summit + Awards

The world’s foremost email marketing thought leaders come together January 24-26 in Las Vegas

Forty-four speakers, 21 case studies, five expert panels and advanced training sessions reveal best-in-class email marketing strategies

December 12, 2010, Warren, RI

News Facts

  • MarketingSherpa brings together the top B2B and consumer marketers to share case studies that outline email-marketing success stories during their Email Marketing Summit 2011, January 24-26, at the Caesar’s Palace Hotel and Casino in Las Vegas.
  • B2B and consumer education tracks will ensure attendees learn precisely what they need to leverage social media, improve email performance, drive revenue, grow email lists, engage prospects, improve email deliverability, integrate mobile marketing, stretch resources, and much more in three power-packed days of practical hands-on training.
  • In his keynote address, best-selling author David Meerman Scott will discuss the new world of marketing and public relations, and how to make the most of unexpected opportunities to immediately capture attention, interest, and revenue. Watch this video to learn more. All attendees will receive a copy of Meerman Scott’s new book, Real Time Marketing & PR. Other speakers to provide real-life case studies include:
    • Sue Coakley, Senior Director Customer Contact Strategy, Yahoo!, who will outline how to use email to build relationships year-round.
    • Diana Lawson, Senior Relationship Marketing Manager, Microsoft, who will present the case study: "Getting Off on the Right Foot – Why the First 30 Days Matter Most."
    • John Johnston, eBusiness Marketing Manager, Volvo Construction, who will present the case study: “How Volvo Uses Advance Automation to Deliver Relevant Buying Stage Content to Customers and Keep the Sales Force Advised.”
    • Dr. Flint McGlaughlin, Managing Director & CEO, MECLABS who will outline the five elements that contribute to the success (or failure) of every email campaign.
    • Matt Nichols, Director of Marketing, Pandora, who will present the case study: “Personalized Radio and Personalized Email – How Pandora Keeps People Listening and Drives Conversion with Email.”
  • Expert panels will discuss social media integration, mobile marketing, content development and more. Case studies will explore the best of the best email marketing campaigns of 2010 and an awards ceremony will recognize them.
  • Pre-summit workshops will dive deeper into how to develop effective email and social marketing campaigns.
  • All attendees may sign-up for one-on-one consultations with industry experts on real-life email marketing challenges like design and creative, measurement, mobile marketing, and advanced strategies.
  • More than 600 marketers will attend, providing unparalleled networking opportunities.
  • Register by December 31 and save $200.
  • View a complete agenda, list of speakers, and register here

Quote Attributable to Todd W. Lebo, Senior Director of
Content & Business Development, MECLABS,
"Email marketing and social media have undergone a remarkable evolution since our first conference six years ago and continue to move forward at light speed. For marketers to be effective, they must constantly and continuously educate themselves about what’s working and what isn’t because that can shift overnight. We developed this summit so they have the opportunity to come to a single place and know that they’re going to learn the best ideas that the brightest people are using right now to drive real results and real revenue."

About MarketingSherpa
MarketingSherpa publishes practical Case Studies, Benchmark Guides, exclusive research, how-to instructional materials and nine content-specific newsletters for more than 237,000 content, email, search, B-to-B and consumer marketing professionals each week. In its tenth year, the marketing research publisher has been praised by The Economist, Harvard Business School’s Working Knowledge Site and Entrepreneur.com. Along with MarketingExperiments and InTouch, MarketingSherpa is part of the MECLABS Group, which offers marketers practical research data and information, professional training and networking summits.

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