Free webinar: How to increase conversions with Spanish-language landing pages
MarketingExperiments will present "Special Clinic: Optimizing Spanish-Language Websites (LIVE)" on Wednesday, March 25 at 11 a.m. (EDT). MarketingExperiments' bilingual analyst team will review attendees' Spanish-language landing pages and provide test suggestions for improved performance. Attendees are asked to submit their landing pages for review.
March 13, 2009, Jacksonville Beach, FL — According to the University of Georgia's Selig Center for Economic Growth, the buying power of the Hispanic market exceeded $860 billion in 2007 and will grow to more than $1.2 trillion five years from now.
However, numerous websites and landing pages aimed at Spanish-speaking audiences are leaving money on the table because they aren't properly optimized. To address this, MarketingExperiments will discuss how marketers can take a unique methodology for improving conversion and apply it to development and testing of Spanish-language landing pages.
This free, live optimization webinar, entitled "Optimizing Spanish-Language Websites" will be held on Wednesday, March 25 at 11:00 a.m. EDT (4:00 p.m. GMT).
"Our research suggests that many organizations are still content with a ‘duplicate-and-translate' model for building sites or landing pages that target Spanish-language audiences," says Hunter Boyle, Managing Editor of MarketingExperiments. "Not only is there a better way to develop those pages, but sites like these still need a lot more in the way of optimization. This web clinic will help marketers get better results in these areas."
Registrants are invited to submit a Spanish-language landing page for the chance to have it optimized in real-time during the clinic by the MarketingExperiments team, including featured presenters Ana Gabriela Diaz and Arturo Silva, and other audience participants. (This interactive clinic will be presented in English.)
Marketers can register and enter their landing page at the following link:
http://www.marketingexperiments.com/clinic-03252009
"The team and I recently started a couple of projects involving optimization of pages in Spanish. We will be presenting the audience a sneak peak of these tests, pointing out some does and don'ts as well as our recommended treatment designs," said Ana Gabriela Diaz, MarketingExperiments Senior Research Analyst. "We'll also be optimizing attendees' landing pages and providing them practical test recommendations."
The MarketingExperiments team will review attendees' Spanish-language landing pages and provide key takeaways and test suggestions for improved performance. The session will cover:
An overview of significant growth trends in the Spanish-language market
Sneak preview of our own test treatments for a research partner
Live landing page optimizations
Registrants for this free web clinic are automatically eligible for a complimentary subscription to the MarketingExperiments Journal e-newsletter.Please note: this clinic is limited to 1,000 attendees.
Participation is free and open to everyone who registers using the following link: http://www.marketingexperiments.com/clinic-03252009
