InTouch to create lead nurturing program for Fortune 500 network management provider

InTouch, a leading provider of lead generation services for the complex sale, announced it will develop and execute a lead nurturing pilot program for a Fortune 500 network management provider.

October 2, 2009, Arden Hills, MN - InTouch, a leading provider of lead generation services for the complex sale, announced it will develop and execute a lead nurturing pilot program for a Fortune 500 network management provider. Under the agreement, InTouch will create a baseline framework for lead nurturing that includes initial marketing and interval human touches via teleprospecting, closed looped reporting and content development. The objective is to establish KPI metrics and reporting, improve lead quality and conversion rates for partners, increase overall effectiveness of partner marketing efforts and introduce social media tactics.

“We are going to help this organization build a library of relevant, customer-centric content that is optimized for the lead gen process.” said Brian Carroll, InTouch CEO. “We will work closely with their marketing team to develop content that ties in with corporate initiatives, partner market approaches and messaging to increase the generation of qualified “sales ready” leads which will ultimately accelerate revenue growth.”

As a leading provider of lead generation services for the complex sale, InTouch generates sales leads and appointments with senior-level decision makers and influencers where qualified opportunities have been identified. Its lead generation solutions include: teleprospecting, lead management, lead nurturing, demand creation services and custom workshops for the complex sale.