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MarketingSherpa Launches Inbound Marketing Newsletter

Date Published: 
01/11/2011

Real-world examples, case studies, metrics, and expert analysis will explore how to optimize this emerging marketing channel

(Warren, RI, January 11, 2011)

News Facts

  • MarketingSherpa has just launched the Inbound Marketing Newsletter. It will leverage real-world examples, case studies, metrics and expert analysis to explore the trends, tactics and strategies to optimize this emerging marketing channel.
  • It will be published bi-weekly and explore the power of new marketing tools including online publishing, social media, search engines, A/B testing, and more to attract customers without advertising. Click here to see the inaugural edition. Click here to subscribe.
  • According to a 2010 Pew Research Center study, nearly 60 percent of the nation’s adults have researched products and services on line, and on a typical day, 21 percent do so - a percentage that has more than doubled since 2004. Inbound marketing focuses capturing the attention of this growing audience.

Quote Attributable to Adam T. Sutton, Senior Reporter, Marketing Sherpa’s Inbound Marketing Newsletter:

“Inbound marketing is breaking new ground and so is this newsletter: it’s a convergence of the most powerful trends being leveraged by marketers. The newsletter will help them understand and peruse cutting-edge marketing strategies and tactics so they can apply them strategically and cohesively in their own organizations.

“The newsletter provides real-life, real-world case studies and examples that will reveal what to do – and what not to do – to take full advantage of inbound marketing’s revenue potential. This will be supported by advice from industry leaders and MarketingSherpa’s research.”

About MarketingSherpa

MarketingSherpa publishes practical Case Studies, Benchmark Guides, exclusive research, how-to instructional materials and 10 content-specific newsletters for more than 237,000 content, email, search, B-to-B and consumer marketing professionals each week. In its tenth year, the marketing research publisher has been praised by The Economist, Harvard Business School’s Working Knowledge Site and Entrepreneur.com. Along with MarketingExperiments and InTouch, MarketingSherpa is part of the MECLABS Group, which offers marketers practical research data and information, professional training and networking summits.

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