Real-world examples, case studies, metrics, and expert analysis will explore how to optimize this emerging marketing channel
(Warren, RI, January 11, 2011)
Quote Attributable to Adam T. Sutton, Senior Reporter, Marketing Sherpa’s Inbound Marketing Newsletter:
“Inbound marketing is breaking new ground and so is this newsletter: it’s a convergence of the most powerful trends being leveraged by marketers. The newsletter will help them understand and peruse cutting-edge marketing strategies and tactics so they can apply them strategically and cohesively in their own organizations.
“The newsletter provides real-life, real-world case studies and examples that will reveal what to do – and what not to do – to take full advantage of inbound marketing’s revenue potential. This will be supported by advice from industry leaders and MarketingSherpa’s research.”
MarketingSherpa publishes practical Case Studies, Benchmark Guides, exclusive research, how-to instructional materials and 10 content-specific newsletters for more than 237,000 content, email, search, B-to-B and consumer marketing professionals each week. In its tenth year, the marketing research publisher has been praised by The Economist, Harvard Business School’s Working Knowledge Site and Entrepreneur.com. Along with MarketingExperiments and InTouch, MarketingSherpa is part of the MECLABS Group, which offers marketers practical research data and information, professional training and networking summits.