A 171-Page Guide to How Marketing Has Changed, Why It’s Changed, and the Best Real-World Strategies and Processes to Execute B2B Marketing Now
Includes Insights, Ideas, Best Practices of More Than 900 B2B Marketers
Copies Available March 1, Buy Now and Save $100 through February 28
(Jacksonville, FL, February 21, 2011)
Quote attributable to Jen Doyle, MarketingSherpa Senior Research Analyst and Lead Author of the 2011 B2B Marketing Advanced Practices Handbook
“B2B marketers are facing tremendous challenges, It’s becoming more difficult than ever before to generate highly qualified leads and market to a complex sales cycle. To support today’s B2B marketer in achieving success, we conducted an in-depth study of over 900 B2B marketers to learn what’s working and what’s not working in B2B marketing. The results of this study are the foundation of the FUEL methodology for B2B marketing effectiveness. By implementing FUEL, marketers will be able to overcome the growing challenges facing them, and propel marketing contribution to sales pipelines and revenues.”
Jen is available for interviews and can be contacted at Jen.Doyle@meclabs.com.
MarketingSherpa publishes practical Case Studies, Benchmark Guides, exclusive research, how-to instructional materials and eight content-specific newsletters for more than 237,000 content, email, inbound marketing, search, B2B and consumer marketing professionals each week. In its tenth year, the marketing research publisher has been praised by The Economist, Harvard Business School’s Working Knowledge Site and Entrepreneur.com. Along with MarketingExperiments and InTouch, MarketingSherpa is part of the MECLABS Group, which offers marketers practical research data and information, professional training and networking summits.