More than 100 In-the-Trenches Marketers Reveal Their Best Ideas and Lessons Learned in 2011
MarketingSherpa and HubSpot asked marketers to share their most helpful marketing anecdotes from 2011, and then compiled more than 100 of the best responses in their report, Marketing Wisdom for 2012: Real-Life Stories of Success and Lessons Learned. The report, sponsored by HubSpot, can be downloaded for free here: http://www.marketingsherpa.com/data/members/special-reports/OPEN-SR-13-Marketing-Wisdom-for-2012.pdf
“These anecdotes demonstrate marketers’ resourcefulness and agility in navigating a harsh marketplace. More than ever, they’re creatively combining basic marketing tenets with the latest technologies to attain impressive results,” says Brad Bortone, editor of the 2012 Wisdom Report. “If you want fresh, smart, easily actionable ideas from in-the-trenches professionals - ideas that really work - read this report.”
Marketing Wisdom for 2012 reveals:
Download a free copy of the report here: http://www.marketingsherpa.com/data/members/special-reports/OPEN-SR-13-Marketing-Wisdom-for-2012.pdf or here: http://www.marketingsherpa.com/freestuff.html
The report is sponsored by HubSpot, which offers an all-in-one marketing software platform that converts leads into customers. Their newest release, MarketingGrader, is the only software that enables marketers to attain a 360-degree picture of their online marketing efforts by measuring social media engagement, amplification of content and participation in their brand across the web.
“Our software helps drives leads and then convert those leads into customers. Our first product, Website Grader, was built to measure website marketing effectiveness, which made sense in 2006. But a lot changed in five years,” says Brian Halligan, CEO and co-founder of HubSpot. “Marketing Grader is built from the ground up to measure marketing effectiveness the way great online marketing is done today – going well beyond company websites.”
Media Contact: Bethany Caudell, MECLABS, 1-800-517-5531
MarketingSherpa publishes practical case studies, Benchmark Reports, exclusive research, how-to instructional materials and eight content-specific newsletters for more than 237,000 content, email, inbound marketing, search, B2B and consumer marketing professionals each week. In its tenth year, the marketing research publisher has been praised by The Economist, Harvard Business School’s Working Knowledge Site and Entrepreneur.com. Along with MarketingExperiments and InTouch, MarketingSherpa is part of the MECLABS Group, which offers marketers practical research data and information, professional training and networking summits.
HubSpot, Inc. offers an all-in-one marketing software platform that has helped more than 6,000 companies in 34 countries help drive leads and convert them into customers. Applications in the software platform include website management, blogging, search engine optimization, lead management, marketing analytics, email marketing, landing pages, and social media monitoring. HubSpot is also the developer of the popular website analysis tool, WebsiteGrader.com, which has more than 3 million users, and has just released its latest iteration, Marketing Grader.com, which moves beyond the website to measure social media engagement, amplification of content and participation across the Web. HubSpot, Inc. was founded in 2006 and is based in Cambridge, Massachusetts.