December 2, 2010, Jacksonville, FL - Brian Carroll, MECLABS Executive Director of Applied Research and author of Lead Generation for the Complex Sale, is among the world-class marketing leaders who will speak at the Focus.com Interactive Summit: Progressive B2B Marketing.
The webcast will be held from 8 a.m. to 3 p.m. PT, Thursday, Dec. 2. At noon, Carroll will present, "The Five Components of World-Class Demand Generation." In this 45-minute session, he will use real-life case studies to outline the steps that significantly drive better leads, sales productivity, and higher revenues without increasing budget.
Other presenters include David Meerman Scott, marketing strategist and best-selling author of The New Rules of Marketing & PR; David Srere, Co-President, CEO, and Chief Strategy Officer at Siegel+Gale, LLC; Joe Pulizzi, Founder at Junta 42, author and content-marketing strategist, and Michael Brenner, Senior Director, Global Marketing at SAP.
"I am proud to join these thought leaders in imparting to professionals the knowledge that will give them a razor-sharp competitive edge in 2011," says Carroll. “Businesses can thrive in this economy; they just need to leverage the intelligence our seminars will provide."
"The aim of the Focus Interactive Summits is to create an open forum where business professionals can interact, discuss and learn from top industry experts, as well as each other," said Scott Albro, CEO of Focus. "The schedule features a robust offering of today's most important business issues, led by some of the most highly respected leaders with expertise on each topic. With the launch of these events, business professionals from all walks will have a platform where they can share valuable insights and engaging commentary, and learn about the latest strategies that will help them make better business decisions."
Details and registration are available at