MECLABS to create social media program for Fortune 500 network management provider

MECLABS Leads Group announced it will social media pilot program for a Fortune 500 network management provider.

January 20, 2010, Arden Hills, MN - InTouch, part of the MECLABS Leads Group and a leading provider of lead generation services for the complex sale, announced it will develop and execute a social media program for a Fortune 500 network management provider. Under the agreement, InTouch will create a baseline framework for social media that includes blogs, online communities, twitter posts and content development. The objective is to establish a measurable social media that contributes to their lead generation program for their partner network and increase overall effectiveness of partner marketing efforts.

"We are going to help this organization build better engagement with their future customers along with a library of relevant, customer-centric content that is optimized for the lead gen process.” said Brian Carroll, Executive Director of MECLABS Applied Research and founder of InTouch. "We will work closely with their marketing team to develop content that ties in with corporate initiatives, partner market approaches and messaging to increase the generation of qualified "sales ready" leads which will ultimately accelerate revenue growth."