Brian Carroll recognized by peers as one of the nation's 'extreme players in the pursuit of ROI'
December 16, 2010
- Brian Carroll, Executive Director of Applied Research at MECLABS, has once again been named to the Sales Lead Management Association’s (SLMA) list of the 50 Most Influential People in Lead Management list. Winners were chosen based on a vote by more than 3,800 peers.
- Carroll was also on the SLMA’s first list last year.
- Carroll is author of the best-selling Lead Generation for the Complex Sale, which provides a sophisticated, multimodal approach to generating highly profitable leads, revealing strategies to win customers, accelerate growth and improve ROI. Since its release, it has ranked among Amazon’s top 100 best-selling sales and marketing books.
- He is author of the popular B2B Lead Generation blog, attracting thousands of readers every week, and a sought-after presenter who speaks to 20,000 people every year on improving sales effectiveness and lead generation strategies. He has been featured prominently in major newspapers and business publications, including B2B Magazine, CMO Magazine, The Wall Street Transcript, Inc. Magazine, and Direct Marketing News.
Quote Attributable to Brian Carroll, Executive Director of Applied Research, MECLABS
“I am humbled and honored to be recognized by my peers in the industry, and to be listed among such an impressive group of sales and marketing leaders.”
Quote Attributable to Susan Campanale, VP of Marketing for the SLMA.
“The SLMA has assumed the cheerleader’s role in promoting the importance of all facets of managing sales leads. These people are recognized by their peers as extreme players in the pursuit of ROI for marketing expenditures.”