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MECLABS Training Group selected to present Social Media Strategy and Email Optimization Certification Courses at ExactTarget Connections 2010

August 16, 2010, Jacksonville Beach, FL – MECLABS Training Group, the education division of the MECLABS science lab (primary research) with a consultancy (applied research), will present the MarketingSherpa Social Media Strategy and MarketingExperiments Email Optimization Certification Course at ExactTarget Connections 2010 taking place in Indianapolis September 13-16, 2010.

MarketingExperiments Email Optimization Certification

MarketingExperiments experts will be on hand to show you how to analyze several key areas of your email campaigns including:

  • Email Capture: Learn how to build strong lists by creating e-mail capture forms that maximize the quality and quantity of your leads.
  • Email Messaging: Discover how to optimize email messages for deliverability, open rates, and click-through rates.
  • Email Landing Pages: The ultimate goal of most email campaigns is conversion. Learn how to design email landing pages that turn clicks into sales.

ExactTarget is pleased to be able to offer this program for $350 as part of our early bird discount (a course valued at $995).

This class is ideal for marketers looking for effective ways to analyze and optimize their interactive marketing program—from email to landing pages. Anyone looking for proven methods and actionable items that they can apply immediately to their own interactive marketing campaigns will benefit from this class.

MarketingSherpa Social Media Strategy

ExactTarget and MarketingSherpa have joined forces to bring you more social media knowledge than you knew you needed! Based on MarketingSherpa's Sergio Balegno's Social Marketing ROAD Map, you'll gain the insights and best practices you need to successfully plan, implement, and measure your social marketing efforts. ExactTarget is pleased to be able to offer this program for $350 as part of our early bird discount (a course valued at $995).

You'll learn how to:

  • Plan an effective social marketing strategy – from start to finish
  • Implement a social media marketing plan
  • Measure the effectiveness of your social media marketing efforts

This class is ideal for marketers who are getting started in social media marketing, building a new social media marketing strategy, or refining their existing social marketing strategy. Those looking for best practices and insights on effective social marketing will also benefit from this class.

Details and registration are available at http://www.connections2010.com

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