Do you know one in five permission-based emails never reach their recipient? According to Return Path, a leading provider of email certification, four percent end up in a spam filter and 16 percent just go missing. That’s like throwing away 20 percent of your email-marketing budget.
MarketingSherpa’s Special Report CMO Perspectives on Email Deliverability - just released - reveals the latest strategies that nearly 250 Chief Marketing Officers are using to ensure this doesn’t happen to them.
One key finding is that 75 percent of CMOs report that their top tactic to improve deliverability is removing inactive subscribers. This best practice not only reduces email bounces, it increases open and click-through rates, making a positive impact on the sender’s reputation.
Sixteen pages of data explore:
To learn more or to purchase a copy, click here: http://www.sherpastore.com/CMOEmailDeliverability.html
“Return Path has long known that maintaining a high inbox placement rate (IPR) is the cornerstone of an effective, efficient email marketing program,” says George Bilbrey, President, Return Path. “Subscribers cannot respond to emails that they don’t receive. What this report makes clear is that CMOs recognize the importance of deliverability and the factors that influence it. Their attention to improving reputation metrics will pay off handsomely in increased open, click and conversion rates.”
Media Contact: Bethany Caudell, MECLABS, 1-800-517-5531