InTouch’s Brian Carroll will discuss how recycling and re-engaging castoff leads can increase ROI during MarketingSherpa’s B2B Marketing Summits September 23-24 in San Francisco and October 5-6 in Boston. Carroll will show how marketing’s role in the process can advance the conversation and drive revenue.
September 22, 2009, Arden Hills, MN - Research shows that 80% of all leads in the sales pipeline wind up lost, ignored or discarded by sales departments. Brian Carroll, CEO of InTouch, will discuss how companies can capture this lost revenue by recycling and reengaging castoff leads during his presentation at MarketingSherpa’s B2B Marketing Summits September 23-24 in San Francisco and October 5-6 in Boston.
“Many companies are overlooking opportunities sitting right under their noses,” said Carroll. “The recycling of leads can be one of the most powerful ROI tools marketing managers have available to them. I will discuss how marketing’s role in re-engagement can advance the conversation, add value and drive revenue.”
Carroll is CEO of InTouch and is the author of Lead Generation for the Complex Sale (McGraw-Hill). He is a leading expert and speaker, and his B2B Lead Generation Blog (blog.startwithalead.com) is read by thousands each week. Carroll has years of experience working in complex selling environments and has cultivated the people, process, and technologies needed for measurable results and ROI.
Carroll will join leading B2B marketing experts including Kim Albee, CEO and Founder of Genoo, and Jeff Taxdahl, President/Owner of Thread-Logic. These and other leaders in the B2B industry will show attendees how to apply the latest advancements in marketing techniques through real-life case studies and practical ideas. Attendees will learn how to:
For a complete agenda or more information, marketers can visit http://www.sherpastore.com/demandgeneration09.html.