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MECLABS RESEARCH EDUCATION EVENTS SERVICES ABOUT

Deploy patented testing and optimization techniques to your websites and campaigns

The Conversion Group leverages a patented, repeatable methodology for offer-response optimization to develop new insights and improve marketing and sales performance for Research Partners.

Conversion Group


MECLABS was the first Internet-based research lab to conduct experiments in optimizing the conversion rate of sales and marketing processes. The Conversion Group applies these breakthrough discoveries in the new science of Cognitive Response Optimization to help you win more sales, capture higher-quality leads, increase your subscription base and generate a greater amount of page views.

To do this, we use our scientific methodology and testing technology to develop and optimize every element of your marketing and sales funnel for maximum financial performance. Typically, the cost for our services is completely absorbed (many times over) by the gain in profit.

For example, we can apply our research to your individual challenges by conducting a thorough analysis of your focus areas, from ecommerce landing pages to paid search campaigns to longterm and complex sales processes.

This analysis is the basis of actionable recommendations that improve your sales and marketing performance. We then plan and execute a series of micro-tests to minimize risk while determining the impact of these recommendations.

Beyond just providing recommendations, our team helps you execute every step of the way — from decreasing shopping cart abandonment, to identifying the right people in the right companies for your product, to showing you how to optimize each element of your sales and marketing process for maximum conversion.

Throughout the process, we measure and track results to determine their impact on your ROI and ensure our scientific principles directly correlate to improved performance for your organization.

This disciplined approach can not only help you break through certain sales and marketing barriers, but it can also help to educate your company, providing it with a new, systematic approach to growth. Most importantly, it will optimize previously underperforming sales and marketing processes and tactics to stop your leaking revenue without increasing your marketing budget.

 

Core Theory

The prospects' progress up the inverted funnel is predicted on the Exchange Sum.

In Praxis

Product Pages Tested: How carefully pinpointing customer anxiety led to a 78% increase in conversion

 


 


Related Resources

Optimizing Subscription Paths

Optimizing Subscription Paths: Recent research reveals a radical webpage redesign that produced a 173% lift in customer response

Watch this Web clinic session replay to learn about a recent experiment and use the team's content checklist to learn how to improve your own content. 

Watch now

  how-intuit-grew-revenue-per-visitor

Landing Page Testing and Optimization: How Intuit grew revenue per visitor 23%

Find out how one B2B marketer went through a cycle of four tests on its main landing page to optimize revenue-per-visitor, found a winner and continued to test to refine those results.

Read more

Get more information on how to become a MECLABS Research Partner


Provide us with some contact information, and a MECLABS analyst will reach out to you with detail about our Research Partnerships. We'll ask a few questions about your business to determine how we can best serve you. This includes immediately providing valuable content, at no charge, that addresses your specific challenges.