Discover a proven methodology that produces conversion gains

The Conversion Group leverages a patented, repeatable methodology for offer-response optimization to develop new insights and improve marketing and sales performance for Research Partners. The methodology has produced double- and triple-digit conversion lifts for Partners.

Conversion Group

MECLABS was the first Internet-based research lab to conduct experiments in optimizing the conversion rate of sales and marketing processes. The Conversion Group applies these breakthrough discoveries in the new science of Cognitive Response Optimization to help you win more sales, capture higher-quality leads, increase your subscription base and generate a greater amount of page views.

To do this, we use our scientific methodology and testing technology to develop and optimize every element of your marketing and sales funnel for maximum financial performance. Typically, the cost for our services is completely absorbed (many times over) by the gain in profit.

For example, we can apply our research to your individual challenges by conducting a thorough analysis of your focus areas, from ecommerce landing pages to paid search campaigns to longterm and complex sales processes.

This analysis is the basis of actionable recommendations that improve your sales and marketing performance. We then plan and execute a series of micro-tests to minimize risk while determining the impact of these recommendations.

Beyond just providing recommendations, our team helps you execute every step of the way — from decreasing shopping cart abandonment, to identifying the right people in the right companies for your product, to teaching you how to optimize each element of your sales and marketing process for maximum conversion so that your team can apply learn to apply these methodologies to maximize conversion on future projects as well.

Throughout the process, we measure and track results to determine their impact on your ROI and ensure our scientific principles directly correlate to improved performance for your organization.

This disciplined approach can not only help you break through certain sales and marketing barriers, but it can also help to educate your company, providing it with a new, systematic approach to growth. Most importantly, it will optimize previously underperforming sales and marketing processes and tactics to stop your leaking revenue without increasing your marketing budget.


Get more information on how to become a MECLABS Research Partner

To learn how MECLABS can help you, read more about our Research Partnerships and provide contact information in the form below. A MECLABS analyst will reach out to you with details on how a Partnership can reveal what your customers really want. We'll ask a few questions about your business to determine how we can best serve you. This includes immediately providing valuable content, at no charge, that addresses your specific challenges.