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The 2011 B2B Marketing Advanced Practices Handbook includes:
The 2012 B2B Marketing Benchmark Report includes:
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With MarketingSherpa’s 2012 B2B Marketing Benchmark Report and 2011 B2B Marketing Advanced Practices Handbook, you’ll receive two powerful tools that show you how to establish a detailed B2B marketing strategy to increase your contribution to sales pipelines and revenues.
Together, these valuable resources give you 359 pages of B2B marketing research, hundreds of marketer insights from 1,745 companies, case studies, creative samples, best practices, real-world success stories and more.
These reports analyze and outline the strategies and tactics of top performing B2B organizations, so you can learn from their successes, and adapt their proven tactics to increase the effectiveness of your campaigns.
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