Learn how to become a better, more efficient digital marketer

Actionable resources and instruction based on scientific testing,
in-depth case studies and real-world experience.

MECLABS Online Training Courses

Join more than 2,000 marketers who have received MECLABS professional certification. Based on 15 years of testing experience and marketing research, we have developed an online curriculum of certification courses designed to help improve your marketing performance. Our courses provide in-depth training on topics specifically relevant for today’s digital marketer.

All of our training courses are:





  • On-demand – watch, pause, fast-forward or replay course sessions at your convenience
  • Available 24 hours a day, 7 days a week once you are enrolled
  • Filled with case studies from major companies in both B2B and B2C markets
  • Based on 15 years of testing and research, with proven methodologies for optimizing performance
  • Focused on preparing you for a professional marketing certification

Earn a digital seal for your website or résumé

 

Learn to grow your market share by crafting and expressing unique value propositions for your ideal customer.

Learn methodologies for testing to discover the greatest improvement in conversion on landing pages.

Learn to improve page efficiency for converting a higher percentage of visitors to sales leads.

 

What our students are saying:

 

Steve Will Cummins Allison Corporation

"It was a great course. Incredible amount of information. It will make me a much stronger marketer, and an expert tester."

 

Lynn Zoiopoulos Intel Corporation

"Gave me a lot of ideas and pointed out some things we could be doing differently. The pace was great. It was very engaging and very educational for me. I really enjoyed it and it was well worth it."

 

Dannie Evans Progressive Business Publications

"I thought the course was great. They did a really good job of giving you enough detail for you to have some actionable take-homes, and then they paired that with a lot of case studies that drove home the points. …Tangible results to back up everything they suggested we act on."

 

 

Which training course is right for me?

We have developed an online curriculum of certification courses designed to help improve marketing performance. Our courses provide in depth training on topics specifically relevant for today’s digital marketer.

If you are looking to:

  • Identify and articulate a value proposition
  • Exponentially grow your market share or establish a niche for your organization
  • Maximize the impact and effectiveness of your value proposition
  • Attract more of your ideal prospects
  • Find a better way to communicate the value of your product to the marketplace

If you are looking to:

  • Learn key principles for conducting successful online tests – what constitutes a valid sample size, the right test design, etc.
  • Establish a process for implementing an iterative testing program
  • Design and execute more effective and statistically significant experiments
  • Find a reliable tool you can use with ease to conduct tests and objectively measure your success

If you are looking to:

  • Increase the efficiency of your pages through optimization
  • Begin using landing pages as a tactic
  • Maximize click-throughs and conversion rates
  • Find a way to link revenue back to specific marketing initiatives
  • Identify leaks and negative page elements in your current funnel