We’ve been conducting B2B research for over 10 years and our latest data shows that B2B marketers are finding it more and more difficult to execute marketing plans. Strategies and tactics that used to work are simply not as effective as they once were. That’s why it’s more important than ever to stay informed as the marketplace evolves.
Our goal is to make sure that you and your company are able to execute effective and profitable marketing campaigns. We have the tools you need to keep pace with the ever-changing B2B marketing landscape. Here you’ll find up-to-date industry information, certification training, cutting-edge ideas and events where you can network with your B2B marketing peers. All of our resources are based on scientific research and case studies that have been proven to work in real-life scenarios.
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