Marketers know that one of the fastest ways to increase sales is to optimize your landing pages, because it provides opportunities to improve performance — not only Web pages, but also related marketing activities that drive traffic, from search and email to social media. We’ve been helping marketers discover what really works in optimization for over 10 years. Our library of case studies spans 1,300 experiments, more than 1 billion emails and more than 10,000 landing pages.
Our goal is to help you learn a proven methodology for instant ROI. Whether it's attending our Optimization Summit, taking our online LPO certification course or reviewing the latest research from the LPO marketing benchmark report – You’ll learn how to optimize your entire marketing program and make tactical choices for delivering the maximum return on investment.
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