We’ve been conducting search marketing research for more than 7 years and our latest data shows that search marketing is evolving in both its SEO and PPC avenues due largely to the growth of social media. To help drive traffic, marketers must now optimize their inbound efforts by developing a process to plan, measure and execute the performance of their search marketing programs.
Our goal is to make sure that you and your company are able to execute effective and profitable marketing campaigns. We have the tools you need to keep pace with the ever-changing search marketing landscape. You'll learn how to create effective content through blogs, webinars and whitepapers, improve keyword and key phrase research for PPC and optimize your SEO landing pages. All of our resources are based on scientific research and case studies that have been proven to work in real-life scenarios.
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