Agenda

Pre-Summit Certification Workshop:
Landing Page Optimization

This seven-session course will teach you "what to test" and show you a systematic method for applying the five essential elements of website conversion. You'll learn how to:

  • Motivate page visitors to take action
  • Design landing pages that hold visitors' attention
  • Develop and clearly express your value proposition
  • Analyze results to make further improvements

Once you have taken and passed the final exam, you will be designated as a Certified Professional in Fundamentals of Landing Page Optimization

8:00-9:00am Breakfast & Morning Workshop Registration
9:00-11:00am Landing Page Optimization Workshop
Instructor:
Dr. Flint McGlaughlin, CEO & Managing Director, MECLABS
11:00-11:15am Break
11:15am-12:15pm Landing Page Optimization Workshop (continued)
12:15-1:00pm Lunch & Afternoon Workshop Registration
1:00-3:00pm Landing Page Optimization Workshop (continued)
3:00-3:15pm Break
3:15-4:00pm Certification Exam
B2B Summit - Day 1
7:00-8:15am Networking Breakfast & Registration
8:15-8:45am Welcome & Introduction
Speakers:
Jen Doyle, Senior Research Manager, MarketingSherpa
Dr. Flint McGlaughlin, CEO & Managing Director, MECLABS
8:45-10:15am Keynote Address
Keynote Speaker:
TBD
10:15-10:45am Networking Break
10:45-11:15am Moderated Case Study
Speaker:
TBD
Moderator:
TBD
11:15-12:00pm Tactical Training
Trainers:
TBD
12:00-1:15pm Networking Lunch
1:15-2:00pm Panel with Experts
Moderator:
TBD
Expert Panel:
TBD
2:00-3:00pm Tactical Training
Trainers:
TBD
3:00-3:30pm Networking Break
3:30-4:00pm Case Study
Speaker:
TBD
4:00-4:30pm Case Study
Speaker:
TBD
4:30-5:30pm Keynote Address with Q&A
Keynote Speaker:
TBD
5:30-7:30pm Networking Cocktail Reception
B2B Summit - Day 2
8:00-9:00am Networking Breakfast
9:00-9:15am Announcements
Speaker:
Jen Doyle, Senior Research Manager, MarketingSherpa
9:15-10:15am Keynote Address with Q&A
Keynote Speaker:
TBD
10:15-10:45am Moderated Case Study
Speaker:
TBD
Moderator:
TBD
10:45-11:15am Networking Break
11:15am-12:00pm How-To Case Study
Speaker:
TBD
12:00-12:30pm Moderated Case Study
Speaker:
TBD
Moderator:
TBD
12:30-1:30pm Networking Lunch
1:30-2:30pm Tactical Training
Trainers:
TBD
2:30-3:00pm Moderated Case Study
Speaker:
TBD
Moderator:
TBD
3:00-4:00pm

Keynote Address with Q&A

Speaker:
TBD
4:00pm Event Conclusion
Post-Summit Certification Workshop:
B2B Marketing Advanced Practices


This new B2B certification workshop will teach you how to find and attract quality leads with practical training on automation, scoring, nurturing and analytics. Establish a detailed B2B marketing strategy to increase your contribution to the marketing/sales pipeline. You'll learn how to:

  • Overcome the top challenges facing B2B marketers
  • Create and use buyer personas to target your ideal customers
  • Implement B2B best tactics in content development
  • Take steps to create an effective webinar strategy

"MarketingSherpa B2B Advanced Marketing Certification focuses on what matters; how to effectively attract and qualify leads as well as measure optimize to drive sales.  The FUEL methodology is a practical, multi-channeled approach that is guaranteed to take your B2B marketing and lead generation to the next level."

Brenda Stoltz, Ariad Partners 

Once you have taken and passed the final exam, you will be designated as a Certified Professional in B2B Marketing

8:00 – 9:00am Networking Breakfast & Registration
9:00-9:15am Introductions & Expectations
Instructors:
Jen Doyle, Senior Research Manager, MarketingSherpa
Kaci Bower, Research Analyst, MarketingSherpa
9:15-9:30am Setting the Stage for B2B Marketing Success
9:30-10:15am FUEL - Building the foundation for your lead generation programs
10:15-10:30am Networking Break
10:30-11:30am FUEL - Mastering essential lead generation
11:30am-12:00pm FUEL - Uncover qualified leads - Part 1
12:00 – 1:00 pm Networking Lunch
1:00-1:45pm FUEL - Uncover qualified leads - Part 2
1:45-2:15pm FUEL - Establishing automated marketing processes
2:15 – 2:30 pm Networking Break
2:30-3:00pm FUEL - Lift results
3:00-3:15pm Review top takeaways to FUEL marketing effectiveness from lead generation to sales conversion
3:15-4:00pm B2B Marketing FUEL certification exam


B2B Summit 2012 Reserve Your Ticket