Agenda
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Pre-Summit Certification Workshop: Landing Page Optimization |
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This seven-session course will teach you "what to test" and show you a systematic method for applying the five essential elements of website conversion. You'll learn how to: 
Once you have taken and passed the final exam, you will be designated as a Certified Professional in Fundamentals of Landing Page Optimization |
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| 8:00-9:00am | Breakfast & Morning Workshop Registration |
| 9:00-11:00am | Landing Page Optimization Workshop |
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Instructor: Dr. Flint McGlaughlin, CEO & Managing Director, MECLABS |
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| 11:00-11:15am | Break |
| 11:15am-12:15pm | Landing Page Optimization Workshop (continued) |
| 12:15-1:00pm | Lunch & Afternoon Workshop Registration |
| 1:00-3:00pm | Landing Page Optimization Workshop (continued) |
| 3:00-3:15pm | Break |
| 3:15-4:00pm | Certification Exam |
| B2B Summit - Day 1 | |
| 7:00-8:15am | Networking Breakfast & Registration |
| 8:15-8:45am | Welcome & Introduction |
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Speakers: Jen Doyle, Senior Research Manager, MarketingSherpa Dr. Flint McGlaughlin, CEO & Managing Director, MECLABS |
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| 8:45-10:15am | Keynote Address |
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Keynote Speaker: TBD |
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| 10:15-10:45am | Networking Break |
| 10:45-11:15am | Moderated Case Study |
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Speaker: TBD Moderator: TBD |
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| 11:15-12:00pm | Tactical Training |
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Trainers: TBD |
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| 12:00-1:15pm | Networking Lunch |
| 1:15-2:00pm | Panel with Experts |
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Moderator: TBD Expert Panel: TBD |
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| 2:00-3:00pm | Tactical Training |
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Trainers: TBD |
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| 3:00-3:30pm | Networking Break |
| 3:30-4:00pm | Case Study |
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Speaker: TBD |
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| 4:00-4:30pm | Case Study |
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Speaker: TBD |
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| 4:30-5:30pm | Keynote Address with Q&A |
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Keynote Speaker: TBD |
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| 5:30-7:30pm | Networking Cocktail Reception |
| B2B Summit - Day 2 | |
| 8:00-9:00am | Networking Breakfast |
| 9:00-9:15am | Announcements |
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Speaker: Jen Doyle, Senior Research Manager, MarketingSherpa |
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| 9:15-10:15am | Keynote Address with Q&A |
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Keynote Speaker: TBD |
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| 10:15-10:45am | Moderated Case Study |
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Speaker: TBD Moderator: TBD |
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| 10:45-11:15am | Networking Break |
| 11:15am-12:00pm | How-To Case Study |
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Speaker: TBD |
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| 12:00-12:30pm | Moderated Case Study |
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Speaker: TBD Moderator: TBD |
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| 12:30-1:30pm | Networking Lunch |
| 1:30-2:30pm | Tactical Training |
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Trainers: TBD |
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| 2:30-3:00pm | Moderated Case Study |
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Speaker: TBD Moderator: TBD |
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| 3:00-4:00pm |
Keynote Address with Q&A |
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Speaker: TBD |
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| 4:00pm | Event Conclusion |
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Post-Summit Certification Workshop: B2B Marketing Advanced Practices |
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"MarketingSherpa B2B Advanced Marketing Certification focuses on what matters; how to effectively attract and qualify leads as well as measure optimize to drive sales. The FUEL methodology is a practical, multi-channeled approach that is guaranteed to take your B2B marketing and lead generation to the next level." Brenda Stoltz, Ariad Partners Once you have taken and passed the final exam, you will be designated as a Certified Professional in B2B Marketing |
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| 8:00 – 9:00am | Networking Breakfast & Registration |
| 9:00-9:15am | Introductions & Expectations |
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Instructors: Jen Doyle, Senior Research Manager, MarketingSherpa Kaci Bower, Research Analyst, MarketingSherpa |
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| 9:15-9:30am | Setting the Stage for B2B Marketing Success |
| 9:30-10:15am | FUEL - Building the foundation for your lead generation programs |
| 10:15-10:30am | Networking Break |
| 10:30-11:30am | FUEL - Mastering essential lead generation |
| 11:30am-12:00pm | FUEL - Uncover qualified leads - Part 1 |
| 12:00 – 1:00 pm | Networking Lunch |
| 1:00-1:45pm | FUEL - Uncover qualified leads - Part 2 |
| 1:45-2:15pm | FUEL - Establishing automated marketing processes |
| 2:15 – 2:30 pm | Networking Break |
| 2:30-3:00pm | FUEL - Lift results |
| 3:00-3:15pm | Review top takeaways to FUEL marketing effectiveness from lead generation to sales conversion |
| 3:15-4:00pm | B2B Marketing FUEL certification exam |
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Here’s what past B2B Summit Attendees are saying about the event:
"This event exceeded my high expectations and is probably the most practical marketing event out there for those in the B2B space. Every session looked at issues everyone’s facing, and provided real examples and solutions. The challenge for any event attendee is to actually implement what you learn, but that was not a problem at B2B Summit. MarketingSherpa provided takeaways and action items from every session, to make sure that I could make real change when I returned to the office Monday morning. That is what made this event so special.”
Lynne Brash
Technology Evaluation Centers
“Attending the MarketingSherpa B2B Summit was a very valuable experience. The diverse speakers covered all of the key topics that B2B marketers are faced with today and left me with a long list of ideas and action items to start working on immediately. This was a great learning experience and given the constant change of pace in the world of marketing, I’m already looking forward to attending again next year.”
Chris Hutcheson
Recommind
“The B2B Summit was probably one of the best marketing events I’ve ever attended, and I’ve attended lots. The sessions were extremely helpful, with practical information that I was immediately able to transfer back to my day-to-day role and educate my team.”
Catherine Carter
Clarity Systems
"The peer-to-peer interaction was fantastic. Each session and speaker provided spot-on content to help me stay grounded in the real-world. No vendor pitches during sessions - just real marketers providing practical and proven results. Thanks MarketingSherpa, keep up the great work!"
Liliana Cruz
Varian