One-to-One Coaching Clinics
This is one of the most valuable features of B2B Summit 2012
Our goal is for every one of our attendees to leave B2B Summit 2012 armed with great ideas and answers to their most pressing B2B marketing questions. Although the general sessions and post-summit workshop will be very informative, there is nothing quite like advice that is tailored to your specific situation. That's where our one-to-one coaching clinics come in.
We've assembled a team of industry experts that can help you with your unique set of circumstances. This is your chance to get one-to-one advice about your marketing automation program, your lead generation efforts, your content production plan, and more. We urge everyone to take advantage of this incredible opportunity. These clinics are not cleverly disguised sales pitches. They are designed to address your challenges and leave you with actionable ways to improve your marketing efforts.
One-to-one coaching clinics are conducted in half-hour sessions on a first-come, first- served basis. Don't miss out on this crucial component of B2B Summit 2012.
Coaching Clinic Topics:
- List Building and Hygiene: A great list is at the heart of every successful B2B marketing program. Learn how to maximize the quality and quantity of your leads and keep your database clean and up-to-date.
- Lead Nurturing: Not every lead is sales-ready. Sometimes they are months or even years away from being ready to make a purchase decision. However, an effective lead nurturing system will keep you "top-of-mind" when the time comes. Get advice from our consultants on how to create a first-class nurturing program for your prospects.
- Content Creation: Providing relevant, valuable content is a major factor in acquiring leads, nurturing prospects and keeping customers, yet producing this content is a challenge. Get ideas about how you can set up a process for generating great content for your organization.
- Conversion/Webpage Optimization: Designing landing pages and email messages that effectively convey your offer, and converting traffic into leads in easier said than done. Let our experts show you the changes you should be making in order to improve and optimize your online marketing presence.
- Value Proposition: Crafting an effective value proposition is much harder than it seems. Let our experts help you clearly communicate a company or derivative value proposition that is credible, appealing, and exclusive.
- SEO Strategy: While there are 4 billion searches on Google every day, 95% of clicks happen on the first page of results. Search Engine Optimization is about positioning your business in front of every prospect the moment they start searching for your product or solution – before your competitors do. Let our consultants guide you in creating and implementing an SEO strategy that will make a positive impact on your sales pipeline.
- Behavioral Marketing: Providing a more personal experience to customers increases campaign and content relevancy. Learn how to effectively utilize marketing automation and behavior analysis to truly understand customers and generate real-time, cross-channel campaigns.
- Marketing Automation: There are more tools than ever to help you run effective marketing campaigns. However, the complexity of these systems can make getting an automation system up and running a daunting task. Let our experts show you how to create and maintain an effective program for your situation.
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Here’s what past B2B Summit Attendees are saying about the event:
"This event exceeded my high expectations and is probably the most practical marketing event out there for those in the B2B space. Every session looked at issues everyone’s facing, and provided real examples and solutions. The challenge for any event attendee is to actually implement what you learn, but that was not a problem at B2B Summit. MarketingSherpa provided takeaways and action items from every session, to make sure that I could make real change when I returned to the office Monday morning. That is what made this event so special.”
Lynne Brash
Technology Evaluation Centers
“Attending the MarketingSherpa B2B Summit was a very valuable experience. The diverse speakers covered all of the key topics that B2B marketers are faced with today and left me with a long list of ideas and action items to start working on immediately. This was a great learning experience and given the constant change of pace in the world of marketing, I’m already looking forward to attending again next year.”
Chris Hutcheson
Recommind
“The B2B Summit was probably one of the best marketing events I’ve ever attended, and I’ve attended lots. The sessions were extremely helpful, with practical information that I was immediately able to transfer back to my day-to-day role and educate my team.”
Catherine Carter
Clarity Systems
"The peer-to-peer interaction was fantastic. Each session and speaker provided spot-on content to help me stay grounded in the real-world. No vendor pitches during sessions - just real marketers providing practical and proven results. Thanks MarketingSherpa, keep up the great work!"
Liliana Cruz
Varian