Optimize your sales and marketing funnels

Join us in Orlando on August 27-30, 2012, at the Rosen Shingle Creek Hotel for MarketingSherpa's B2B Summit 2012 − the largest vendor-neutral, research-based B2B marketing event.

Our last B2B Summit in Boston and San Francisco was attended by more than 600 of the industry’s best marketers, and to keep up with demand we are extending the days of the Summit from three to four, and choosing a new location to accommodate an even larger crowd!

At B2B Summit 2012, you’ll go beyond hearing great B2B marketing ideas to programming session with activities, working planning sessions and step-by-step case studies.

See What's New for 2012

One Summit in a New Location
This year we are combining the East and West Coast events, to make one of the largest gatherings of B2B marketers. Join us in Orlando, FL where you'll find everything from Universal Orlando® Resort, SeaWorld® Adventure Park and Walt Disney World® to a variety of other Orlando attractions within reach.

Resort Hotel with Extended Stay Opportunity for a Family Vacation
The Rosen Shingle Creek is a resort situated on 230 acres of lush landscape and Central Florida's most luxurious meeting destination. Come early or stay longer! We've negotiated a special price of $119.00 if you book for any additional nights within three days before or after the Summit.

New Bonus and Roundtable Sessions
Roll up your sleaves and take a deeper dive into mobile marketing, content creation,social marketing, email + CRM, and much more. Each attendee will get the opportunity to sign up for multiple bonus sessions and participate with their peers in roundtable discussions  based on crtical B2B marketing topics.

All-new Research from the 2012 Lead Generation Benchmark Report
Attendees will get a firsthand look at the new 2012 Lead Generation Benchmark Report (not yet released). This report will be the most extensive study conducted on lead generation industry trends for 2012 and will deliver the most practical, actionable advice for generating high-quality leads.

All-new Case Studies, Keynotes and Panel Discussions
More than 20 new case studies will be presented, covering the latest B2B trends, war stories and lessons learned, by your B2B peers and mentors (past speakers include marketers from Oracle, Siemens, Cisco Systems, among many others).

Learn proven strategies for maximum results

Over the course of four days we’ll help you analyze your current B2B strategy, and expand your knowledge and expertise, teaching you how to optimize your marketing funnel with a systematic process for implementing proven strategies. We have every marketer covered, from foundation-level sessions to advanced practices workshops, all designed to help you get ahead – and stay ahead – of your competition.

You'll receive key takeaways for immediate application as you work with your peers on value propositions, buyer personas, lead generation and nurturing, content marketing and lead scoring. Over the course of the event, you'll learn how to analyze your own funnel for improvements, expand your B2B knowledge and expertise, and leave with a workbook full of next steps for your team.

To help you transform your company and provide you with the best Summit possible, we'll rely on case studies from your peers and extensive research libraries, which include more than:

  • 11 years of B2B research and how-to handbooks
  • 9,000+ B2B marketers surveyed
  • 523 B2B marketing case studies
  • 1,480 research findings
  • 416 B2B newsletter articles
  • 245 industry experts proving teaching and training

B2B Summit 2012 is being programmed with one thing in mind - that every session, every speaker and every piece of content help you in tangible ways to meet and exceed your goals. As a Summit attendee, you will find out how to engage your ideal customer with relevant content, generate more high-quality leads, accelerate leads through the marketing/sales funnel, optimize your lead capture pages, successfully integrate social media in your leads program and much more.

From foundational to advanced topics, hone your traditional marketing skills while expanding your knowledge and expertise of new strategies through a powerful mix of:

  • Data-Driven Content - Based on MarketingSherpa’s latest research and benchmark data from leading B2B marketers and professionals
  • Hands-on Training - Dig deep into a variety of marketing tactics from multiple B2B experts
  • Industry Experts - Become part of the discussion and have your questions answered during interactive, audience-led panels
  • Real-Life Results from Marketers - Listen to a variety of case studies presented by your B2B marketing peers

You’ll be certain to take home a wealth of wisdom, strategies and tactics you can immediately apply to improve your marketing results—from the top of your sales funnel, down to your bottom line. 

What Makes B2B Summit 2012 Unique?

Listen, learn and interact with B2B marketing experts over two days through an intriguing blend of instructional formats, custom tailored to provide value to marketers of all skill levels. Whether you’re looking for intense how-to training, interactive audience-led panel discussions or real-life case studies to add to your arsenal, B2B Summit 2012 has it all. 

You’ll leave the summit armed with practical, new B2B marketing tactics, knowledge and expertise that you can use to get ahead – and stay ahead – of your competition.

  1. Interactive, How-To Training Sessions on lead nurturing, list building, conversion optimization, social media marketing, search, marketing/sales alignment, lead scoring, analytics, email marketing, direct mail, telemarketing and more.
  1. Multiple Case Studies, war stories and lessons learned, presented by your B2B peers and mentors (past speakers include marketers from Oracle, Siemens, Cisco Systems,among many others).
  1. Latest 2012 MarketingSherpa B2B Research and Benchmark Data on spending, tactics, conversion rates, budgets and more.
  1. Interactive Panel Discussions with subject matter experts on social media, lead generation, nurturing, tactics and other significant topics.
  1. Extended Face-to-Face Networking opportunities with seasoned professionals, trainers and peers over meals, breaks and receptions.
  1. Proven Lead Generation Strategies, campaigns and tactics you can immediately apply to get more done with fewer people, less time and more limited budgets.
  1. Interaction with Colleagues sharing successful campaigns and tactics to inspire and hone your marketing skills.