Speakers

Eddie Smith

Eddie Smith
Chief Revenue Officer
Topsy Labs

Eddie has been building businesses within the digital marketing sector since the mid 90's, bringing together technology, data and media to produce game-changing solutions for digital marketers. He is currently Chief Revenue Officer with Topsy Labs, responsible for leading the sales, business development and marketing efforts. Before Topsy, Eddie headed up Quantcast's real time bidding platform business, integrating Quantcast data within the audience buying ecosystem used by trading desks, demand side platforms and exchanges. Prior to Quantcast, Eddie led Socialmedia.com's network distribution, marketing, product and sales efforts, pioneering the development of socialized ads through Facebook and Twitter-enabled content. He's been actively involved in the evolution of social advertising, co-chairing IAB's social ad committee and co-authoring the IAB's initial Social Advertising Best practices. Eddie's prior professional engagements include NexTag, DoubleClick and Reuters Marketing Information.

   

Frank Dale

Frank Dale
Speaker/Entrepreneur/Online Marketer
CEO and President at Compendium

Frank Dale is CEO and President at Compendium, a content marketing platform that helps organizations capture and create original content in a branded hub for distribution to any marketing channel. He is a frequent speaker about digital marketing at conferences around the country, and contributes articles to business publications, including a monthly column for MediaPost.

Frank is a problem solver and a leader – consistently advocating testing and experimentation to find success. With a passion for startup companies and entrepreneurship, Frank serves as a panelist for marketing and entrepreneurship at the Kelley School of Business at Indiana University. He also leads the Indianapolis Lean Startup Meetup, a group of Indianapolis area entrepreneurs that employ Lean Startup and Customer Development techniques.

Prior to his current role, Frank was vice president of operations at Compendium. He joined Compendium after holding the same title at LightsOut Intelligence. Frank also served as Channel Development Manager at WhatCounts, and has been a consultant at the Indiana 21st Century Research and Technology Fund.

A graduate of Valparaiso University, Frank earned an MBA at Indiana University’s Kelley School of Business.

   

Nichole Kelly

Nichole Kelly
President, SME Digital

Nichole Kelly is a bottom-line driven executive and President of SME Digital, the digital marketing agency division of Social Media Explorer. Nichole is most widely known for her Full Frontal ROI methodology; a systematic, measurement oriented and practical approach to connecting an organization's social media marketing activity to core business objectives: sales volume, revenue and costs. With her clients, Nichole leverages 14 years of corporate marketing experience and digital prowess to garner executive buy-in through profitable digital strategies. She is an engaging and dynamic speaker who combines her no-fluff approach with actionable insights for marketers. She has spoken at industry conferences including Dreamforce, Blogworld, Marketing Profs University, Social Media Success Summit, Small Business Success Summit, Social Fresh, Explore Social, The Inbound Marketing Summit, and several others. She developed and taught her social media measurement certification program at Johns Hopkins University to both students and faculty. Nichole is a highly respected blogger and has contributed content for leading organizations such as Forrester Research, HootSuite, Marketing Profs, and Radian 6. Additionally, she is a regular contributor for two of AdAge's Top 30 Marketing blogs, Social Media Examiner and Social Media Explorer.

   

John Johnston

John Johnston
Director of Digital Marketing
Volvo Construction Equipment Americas

John Johnston is responsible for digital marketing for Volvo Construction Equipment Americas (including North and South America). As the director of digital marketing, he works with Volvo CE employees, dealers, agencies and customers to integrate online and offline marketing activities. Johnston's primary focus is to lead online content and design, coordinate email and social marketing efforts, develop e-commerce marketing activities, manage lead and opportunity utilization, define marketing requirements for new technologies and more.

In addition to his North American responsibilities, Johnston has served on several global Volvo Group communications, marketing and online steering committees. He also participates on several AEM (Association of Equipment Manufacturers) activities and committees.

   

Kaci Bower

Kaci Bower
Research Analyst
MarketingSherpa

Kaci Bower is a Research Analyst at MarketingSherpa covering search marketing where she is responsible for compiling benchmark data and insights that can be used to guide marketers’ strategic decisions and tactical planning.  She is the lead author of the soon to be released 2012 Search Engine Marketing Benchmark Report. Prior to this, she spent a large portion of her career in the telecom industry in roles spanning strategic planning to Web marketing. 

As a Web marketer, she gained her online marketing experience as the Manager of Web Content Development and Web Marketing for Verizon’s small business and medium business customer segments. Bower also continues to moonlight as an independent consultant to nonprofits and small businesses by helping them develop and execute growth strategies in a creative, cost-controlled and resource-efficient manner. She holds a degree in Accounting from the University of Illinois and an MBA from Johns Hopkins University.

   

Barry Cowan

Karyn Scott
Director of Enterprise Marketing
Cisco Systems, Inc.

Karyn Scott heads Cisco's global CIO Marketing program. A six-year Cisco veteran, Scott's professional career started in journalism working for CNN and FOX News. She then began a 22-year journey in technology marketing which includes Director of Channel Marketing at Macromedia, Director of Corporate Marketing at Latitude Communications and Senior Manager, Worldwide Marketing for the Desktop Media Group at Autodesk.

Scott also co-founded and ran a multimedia development start-up. She lives with her family and two-year old Golden Retriever in Marin County, CA.

   

Barry Cowan

Barry Cowan
Senior Manager of Brand Strategy & Experience
Cisco Systems, Inc.

Barry Cowan has worked in a range of brand roles at Cisco over the past twelve years. After spending two years in PR and brand consulting, Barry came into Cisco as the in-house naming (and product numbering) guru, attempting to bring order to chaos. He moved on to develop Cisco's co-brand and ingredient brand strategies and to work with Cisco international offices to develop localized brand strategies and programs in markets such as China, India, Australia, Spain, and Nigeria. Barry received his PhD in Linguistics from the University of Hawaii.

   

Daniel Burstein

Daniel Burstein
Director of Editorial Content
MECLABS

Daniel Burstein oversees all editorial content coming from the MarketingExperiments and MarketingSherpa brands – helping our team of reporters dig for actionable information while serving as an advocate for the audience. Previously, he was the main writer powering MarketingExperiments publishing engine – from Web clinics to Research Journals to the blog.

Prior to joining MECLABS, Burstein was Vice President of MindPulse Communications – a boutique communications consultancy specializing in IT clients such as IBM, VMware, and BEA Systems. He has ten years of experience in copywriting, editing, internal communications, sales enablement, and marketing communications.

   

Rob Johnson

Rob Johnson
Managing Director
Lightspeed Marketing Communications

Rob Johnson is a passionate advocate for smart marketing and sharp communications that help cut through the clutter to deliver a real, measurable impact for people and organizations. Rob has particular expertise in interpersonal communications, and is recognized for his ability to breakdown complex realities into simple, memorable and actionable pieces, helping CEOs and other executives from Fortune 100 companies to small businesses craft their strategic vision, strategy and messages.

The marketing and communications consultancy Rob founded, Lightspeed Marketing Communications, is focused on helping customers empower their marketing and communications efforts by marrying traditional strategies with the latest trends such as social media, video and mobile.

A native Midwesterner, Rob cut his teeth in the world of journalism working in both print and broadcast media before making the jump to the corporate world. Rob is married with two German Shepherds, lives in the Raleigh–Durham area of North Carolina and has adopted many Southern traditions such as fried okra, taking naps and SEC football.

   

Mike Ulwelling

Mike Ulwelling
CEO, ServiceMaster Solutions

Mike Ulwelling is CEO of ServiceMaster Solutions, a janitorial services company headquartered in Portland, Oregon and one of the top five largest franchises in the ServiceMaster Clean network. Ulwelling also serves as CEO of Ideagility, a search marketing firm designed to meet the needs of marketers who need to be found easily, get more leads and make more sales online. Prior to purchasing ServiceMaster Solutions, Ulwelling served at HP Color Printers as Global Director of Marketing, Monochrome LaserJet Printing.

   

Paul Taylor

Paul Taylor
Founder, Webmarketing123

Paul founded Webmarketing123 in 2004 and continues to direct the company's overall strategy and manage its operations. Paul concentrates his efforts on helping companies improve their marketing ROI by boosting the quality and quantity of prospects visiting their corporate websites, and improving the rate at which website visitors become customers. In demand as a speaker, Paul brings his 20 years of marketing and strategic consulting experience and enthusiasm for education to his many speaking engagements and webinars.

Past Experience: Prior to founding Webmarketing123, Paul was a Vice President and General Manager at AT&T Wireless, and a Management Consultant with Bain and Company. He earned a Bachelor's degree and Master's degree in Business Administration from the Haas School of Business at the University of California at Berkeley.

   

Nancy Chou

Nancy Chou
Sr. Dir. of Customer Success
LeadFormix

Nancy Chou, Sr. Dir. of Customer Success at LeadFormix, a CallidusCloud Company, is responsible for clients' successful deployment of the LeadFormix marketing automation platform. She has over 20 years of B2B and B2C as well as Fortune 500 and startup experience, including HP, IBM, and the Norton Consumer Business of Symantec. Nancy was the VP of marketing for a number of startups and a marketing course instructor at Stanford University. Nancy has an MBA in marketing from the Kellogg Graduate School of Management, Northwestern University, and she is the current president of the NorCal Business Marketing Association.

   

Brian Carroll

Brian Carroll
Executive Director of Revenue Optimization
MECLABS

Brian Carroll is Executive Director of Revenue Optimization at MECLABS and CEO of InTouch, part of the MECLABS Group. Author of the bestseller, Lead Generation for the Complex Sale, Carroll is a leading expert in lead generation and he's profiled and regularly quoted in numerous publications.

Carroll also speaks to 20,000 people a year on improving sales effectiveness and lead generation strategies. He's been profiled and regularly quoted in numerous publications such as BtoB Magazine, Selling Power, The Wall Street Journal, Entrepreneur, Target Marketing, Inc. magazine, Marketing News, DM News, MarketingProfs, MarketingSherpa, Software CEO and CMO Magazine.

   

David Green

J. David Green
Director of Best Practices
MECLABS

J. David Green has over 25 years of experience in all aspects of lead generation in a career that included roles as CEO of PipeAlign, a B2B sales and marketing consulting firm, and started with the Sales and Marketing Solutions business unit of D&B. Dave has worked for clients like Cisco, Microsoft, Symantec, Bank of America, Weyerhaeuser, ADP, Novell, Sprint-Nextel, and Qwest. For example, Dave wrote the business plan and helped secure the funding for an Avaya project that focused on demand generation and global lead management. He then helped recruit the staff and select the vendors that drove $1 billion in pipeline in the first 20 months of operation. Dave has also written and spoken widely on all facets of lead generation. In 2004, he teamed with Michael Saylor to co-author The B2B Refinery®, a book about scalable lead generation.

   

Tom Sather

Tom Sather
Senior Director of Email Research
Return Path

Tom Sather is Return Path's senior director of email research. He uses his knowledge of ISPs, spam filters and deliverability rules to advise marketers on how to get their email delivered to the inbox. Sather began his Return Path career as an email deliverability consultant working with top-brand clients like eBay, MySpace, IBM and Twitter. His previous experience includes roles with email service provider Experian, and on the abuse desks for AOL, Bellsouth, AT&T, and GTE.

   

Jen Doyle

Jen Doyle
Senior Research Manager
MarketingSherpa

Jen Doyle is a Senior Research Manager at MarketingSherpa. She is the lead author of the 2011 B2B Marketing Benchmark Report, The B2B Advanced Practices Handbook, and the 2011 Search Marketing Benchmark Reports.

Doyle is a speaker at MarketingSherpa and partner events, a MarketingSherpa newsletter columnist, blog contributor, and a speaker for MarketingSherpa and partner webinars. Her research has been instrumental in the development of new media marketing practices, including the FUEL methodology for B2B marketing effectiveness.

   

Edwin Jansen

Edwin Jansen
Director of Business Development
Ian Martin Group

Edwin Jansen is the former Director of Marketing at Softchoice, one of North America's largest IT Solutions Providers. Over a four-year span, he led Softchoice's transformation from traditional direct marketing to a cutting edge content marketing approach. Currently, Edwin is the Director of Business Development for the Ian Martin Group, whose mission is to help people connect with meaningful work.

   

Todd Lebo

Todd Lebo
Senior Director of Content & Business Development
MarketingSherpa

Todd Lebo joined MarketingSherpa in 2008 and has directed successful launches of best-selling marketing research benchmark reports, industry leading marketing conferences and various regional workshops. He has also played a key role in MarketingSherpa’s social media strategy, affiliate program, email program and list-growth initiatives. Business develop responsibilities include leading innovate projects with strategic partners to help them meet specific goals in lead generation, brand building and thought leadership.

Before MarketingSherpa, Lebo was Marketing Director at The Kiplinger Washington Editors and National Institute of Business Management, marketing both B2B and B2C products. He got his start in specialized newsletter publishing industry with Thompson Publishing Group. Todd has 20 years marketing experience, with focus on direct-response marketing and business development.

   

Pamela Markey

Pamela Markey
Director of Marketing & Brand Strategy
MECLABS

Pamela Markey builds strategic partnerships, plans promotional initiatives, and is responsible for Applied Research communication- and marketing-related activities. If it impacts a MECLABS brand, it goes through her.

Before joining the team in June 2009, Markey worked for seven years as a wireless marketing manager at Bell Canada, during which time she managed campaigns for the Solo Mobile and Bell Mobility brands. Her work has been recognized at Cannes, the CLIOs, and the Canadian Marketing Awards among others. She started her career as a marketing intern at Microsoft while completing her Bachelor of Commerce degree at Dalhousie University.

   

Joe Rawlinson

Joe Rawlinson
Senior e-Commerce Product Manager
National Instruments

Joe Rawlinson specializes in improving online sales, leads, and efficiency through the B2B e-commerce channel. As a Senior e-Commerce Product Manager and Strategist at National Instruments, Joe defines the strategy of several key e-commerce applications critical to both company and customer success. Joe has worked with internet technologies, e-commerce, and online marketing since 1998. He is an entrepreneur, author, blogger, and consultant.

   

Justin Bridegan

Justin Bridegan
Senior Marketing Manager
MECLABS

Justin has over seven years of experience in marketing to the software training industry, printing industry, and marketing professionals. He has received his Email Marketing Certification from MECLABS and specializes in creating, organizing, and implementing marketing plans for the MarketingSherpa Summits, webinars, workshops, and publications. He is also a contributing author to the 2011 B2B Marketing Advanced Practices Handbook.

   

David Kirkpatrick

David Kirkpatrick
Senior Reporter
MarketingSherpa

David has over twenty years of experience in business journalism, marketing and corporate communications. His published work includes newspaper, magazine and online journalism; website content; full-length ghosted nonfiction; marketing content; and short fiction. He served as producer for the business research horizontal at the original Office.com, regularly reporting on the world of marketing; covered a beat for D/FW TechBiz, a member of the American City Business Journals family; and he provided daily reporting for multiple LocalBusiness.com cities. David's other media and corporate clients include: USA Today, Oxford Intelligence, GMAC, AOL, Business Development Outlook and C-Level Media, among many others.

   

Helda Lopes

Helda Lopes
Senior Marketing Director, WW Channels
Juniper Networks

Helda Lopes is a Senior Marketing Director of Worldwide Channels Marketing for Juniper Networks. She and her team are responsible for the worldwide channel marketing strategy for Juniper's Partner Marketing Organization which includes the management and development of the Marketing Concierge, Juniper's co-marketing platform, as well as the creation of innovative partner co-marketing programs designed to grow marketing influenced pipeline for Juniper and its partners.

Prior to Juniper, Lopes was an 11-year veteran with Cisco Systems where she held numerous marketing positions, including; WW Strategic Partner Marketing, Services Marketing, SMB, Commercial and Distribution marketing leadership positions both at the global and theater levels.

Prior to joining Cisco, Lopes held numerous channel marketing positions at 3Com and Hewlett Packard where she delivered high-impact marketing programs, promotions and sales tools is the US and Latin America.

Lopes received a Bachelor of Arts Degree in Marketing and Sociology from San Jose State University.

   

Chris Baggott

Chris Baggott
Chairman
Compendium

Chris Baggott is a Software-as-a-Service entrepreneur, and currently the chairman at Compendium, a content marketing platform. There, he evangelizes about ROI-driven online-marketing initiatives like business blogging and content marketing. In 2001, Baggott set up a desk in his friend's garage, and worked alongside Scott Dorsey and Peter McCormick to build ExactTarget, which has since grown to become a world-leading, multi-national email service provider. In 2007, Chris created Compendium, a platform that helps organizations capture and create original content in a branded hub for distribution to any marketing channel. Two years ago, Invesp dubbed Chris one of the 25 most influential marketers in the world. In 2006, he wrote Email Marketing by the Numbers.

   

Andy Mott

Andy Mott
In-trial Marketing Division
Autodesk Online Store

As a member of the in-trial marketing division of the Autodesk Online Store team, Andy is responsible for creating and executing marketing programs that enhance the customer experience of using trial software and converting trials to purchases. Prior to joining Autodesk in 2011, Andy managed large-scale platform integration projects for financial services firms using a private label mortgage service provider. Andy was also a member of the MarketingExperiments research team, executing marketing optimization projects for a variety of research partners, ranging from ad revenue optimization to sales-ready lead generation and paying customer acquisition. Andy led the research partner qualification team at MarketingExperiments for two years. Andy has a Bachelor of Science in Business Administration from the University of Florida.

   

Cathy Howard

Cathy Howard
Hewlett Packard

Cathy Howard has worked for Hewlett Packard for more than eleven years and has spent the past four years in the HP commercial email center of excellence managing various programs including the Technology at Work eNewsletter. The Technology at Work eNewsletter (TAW) is a dynamic customized eNewsletter sent to over eight million subscribers worldwide in 50 countries and in 18 languages for both small to medium sized businesses (SMB) and enterprise segments. TAW is customer focused, highly targeted and provides subscribers with industry news, relevant business solutions and thought leadership content.

   

Eric Webb

Eric Webb
Sr. Director, Marketing Communications & Brand
McGladrey

Over 22 years of marketing experience has enabled Eric Webb to help improve the marketing strategies and tactics of internet startups and Fortune 500 companies. He produced and co-wrote award winning television commercials, was associate producer for the "Bulls-Sox" Television Show and specializes in creative strategy and direct marketing to improve ROI.

He currently manages the McGladrey ad agencies, marketing automation/demand generation and CRM systems, custom content teams, and is responsible for the website, internet and social media marketing.

Eric has a Bachelors of Science in Advertising from the University of Texas (specializing in creative advertising) and a Masters in Marketing Communications from Roosevelt University in Chicago (specializing in direct marketing). He is online marketing certified by the Online Marketing Institute, and has a passion for measurement in marketing.

   

Dawn Wolfe

Dawn Wolfe
Autodesk

Dawn Wolfe has been at Autodesk for over six years in a number of roles: field marketing, online community development, web and ecommerce marketing. She most recently has been involved in spear-heading personalized marketing campaign strategy/development/implementation, in-trial marketing, and the role out of the Autodesk global estore. Areas of expertise are developing markets for new/early-stage products and marketing innovation (social, gamification, profile driven campaigns). Prior to Autodesk she held numerous field marketing roles at start-ups, in the financial service sector and as a marketing consultant.

   

Joel Book

Joel Book
Director, eMarketing Research & Education
ExactTarget, Inc.

Joel Book is Director of eMarketing Research and Education at ExactTarget, a global leader in Software as a Service (SaaS) solutions for cross-channel marketing leveraging the combined strengths of email, mobile, social media and websites.

As ExactTarget's "eMarketing Evangelist", Joel applies more than 35 years of experience in database marketing to teach organizations how to use digital media and marketing automation technology to drive customer engagement, increase sales, and improve return on marketing investment.

Joel is one of the most engaging and highly-rated speakers in the country because his presentations are packed with practical insight and "Best-in-Class" examples of effective interactive marketing.

Book is a 1976 graduate of the University of Illinois where he earned a B.S. in Marketing Communications. He is a member of several professional organizations including the Direct Marketing Association and the Business Marketing Association, and in 2010 was recognized by the Sales Lead Management Association as one of the top 50 most influential people in sales lead management.

   

Kelly Harman

Kelly Harman
Vice President of Marketing
Carousel Industries

Kelly Harman is Vice President of Marketing for Carousel Industries, where she is responsible for all aspects of marketing and public relations for the company. She has more than 20 years of marketing, sales and business development experience working with US and European-based technology and telecom companies in the areas of business and marketing strategy, tactical planning and execution, channel program development, merger and acquisition integration, and all aspects of sales/marketing plans.

Prior to joining Carousel, Harman was Vice President of Marketing for TriNET Systems, which was acquired by Carousel Industries in August 2010. Prior to joining TriNET in 2009, she was president and founder of Zephyr Strategy, a strategic marketing firm located in Virginia.

Harman speaks and writes on the subjects of marketing, entrepreneurship, Web 2.0, and women's issues. She has been quoted in The Wall Street Journal, Newsweek, BusinessWeek, The Washington Post and Washington Business Journal.

Harman was the recipient of Women in Technology's "Entrepreneur of the Year" award in 2009. In 2010, she was named by CRN Magazine as one of the top 100 most powerful women in the channel.

   

Trish Nettleship

Trish Nettleship
Director, Social Media & Influence, UCB, Inc.

Trish Nettleship has spent the better part of her career helping business customers succeed. Previously supporting small businesses with a resource portal to help increase productivity and grow their business, she ventured into social media with her role in small business marketing. But it wasn't until 2009 when AT&T turned its social media eye to the B2B space that Nettleship took on a much larger role in social media within the B2B marketing organization. Currently she is embarking on creating a social media practice for global pharmaceutical company, UCB, Inc.

Nettleship has held various marketing roles from social media, digital strategy, communications, product marketing and business development within the tech space. She holds an MBA in International Business from Georgia State University.

   

Beth Toeniskoetter

Beth Toeniskoetter
Product Marketing Manager
ReadyTalk

Beth Toeniskoetter is a Product Marketing Manager which includes working on the ReadyTalk for Salesforce and Eloqua applications, as well as our API for both customers and partners. In addition, she works with our customers to understand their needs as they relate to webinar services and ReadyTalk's Conference Center, a portal for before and after meeting activities. Prior to joining ReadyTalk in 2011, Beth worked as an account manager for a mobile payments start-up and as a product manager at First Data. Outside of the office, Beth loves to spend time with family and friends, practice her cooking skills, and run.

   

Dr. Cheemin Bo-Linn

Dr. Cheemin Bo-Linn
Chief Marketing and Revenue Officer
NetLine Corporation

Cheemin Bo-Linn is responsible for marketing, sales, and revenue. Prior, she served as IBM's Vice President and President, Peritus Partners, a global marketing and business consultancy group. In recognition of her track record in creating market leaders and robust B2B revenue, she received Silicon Valley Business Journal's "Women of Influence" award, YWCA's "Tribute to Women in Industry" award, and selected to speak at the United Nations. She earned a Doctorate Degree specializing in "Implementation of Management Information Systems and Organizational Change" from University of Houston and completed Stanford University's Graduate School of Business Executive Certificate Program in Strategy. She's elected to the Board of Directors of various companies and the Association of Corporate Growth, American Electronics Association and the American Marketing Association Marketing Leaders Council.

   

Cameron Brain

Cameron Brain
Co-Founder, XYDO

Co-Founder of XYDO, Cameron Brain is a serial entrepreneur, having founded two venture-backed internet startups before the age of 30. Prior to XYDO, Cameron was CEO/Co-Founder of Open Box Technologies, a SaaS platform for business to store, manage, and publish video to the web and mobile devices and holds three U.S. patents for his innovations in the delivery and display of video on mobile devices.

   

Ellen Valentine

Ellen Valentine
Product Strategist, Silverpop

Ellen Valentine has more than 20 years of experience as vice president of marketing/CMO for a number of technology companies. She has deep expertise in launching new products, evaluating product and market positions, designing go-to-market strategy and managing all digital marketing initiatives. She believes that great people and effective technology are foundations for success, but great execution is the ultimate differentiator. In her role at Silverpop, she's focused on coaching and mentoring Silverpop clients to adapt and thrive in marketing's changing role. She's also a sought-out speaker at industry conferences and events.

   

Lauren Cooney

Lauren Cooney
Senior Director of Software Market and Developer Strategy
Cisco Systems, Inc.

Lauren Cooney has fifteen years of experience with product management, product marketing and building technical communities/ecosystems, strategies and GTM across many customer audiences (CxO, IT, Partner, Developer) and languages (Java, ASP.NET, PHP, Ruby, more) for large enterprise companies. Cooney joined Cisco Systems in March of 2012 as the Senior Director of Software Market and Developer Strategy, leading the teams that drive new innovations out of Cisco's central networking software group. Her team owns technology and solutions marketing and outbound developer engagement for multiple technologies, programs and efforts across Cisco focused specifically new software initiatives and high impact programs. Prior to Cisco, Cooney was the Director of Developer and Product Marketing at Juniper, leading strategic and community developer efforts as well as Product Marketing for Junos Space Platform, Junos and Space SDKs and applications, APIs and new technologies. She led efforts to launch Juniper's developer community, The Juniper Developer Network (JDN). She also spearheaded the "Programmable Networks" efforts for Juniper as SDN was coming to the forefront of customer radar screens, and led the effort to Open Source the Junos SDK Open Flow implementation from the product marketing and community side. Prior to Juniper, she led the Web Platform and Standards team at Microsoft, focused specifically on driving change in Microsoft's web strategy, including the cohesion of all of MSFT's web products into one simple solution - the Microsoft Web Platform. Her team, along with engineering, brought PHP to IIS and Windows, and drove developer-focused product management, marketing and GTM for ASP.NET, PHP, IIS, MySQL at Microsoft, The Web Platform Installer, Windows Web Application Gallery and several other products. Before Microsoft, Cooney was a Program Director in the Information Management CTO Office at IBM, focusing on strategy, semantic web, API strategy, big data and other emerging web technologies and products. Before IBM, she led developer marketing/relations at BEA Systems. Cooney sat on the Web 2.0 Expo Advisory Board for 2 years, and is an active participant advising CloudNOW, a non-profit focused on women technologists and thought-leaders paving the way in the cloud and services space.

flint-m-bio

Flint McGlaughlin
Managing Director & CEO
MECLABS

Flint McGlaughlin is the Director of MECLABS Group. The organization has partnered with key market leaders including, The New York Times, Microsoft Corporation, and Reuters Group. McGlaughlin also serves as the Director of Enterprise Research at the Transforming Business Institute, University of Cambridge (UK), as the Chairman of the Board of Governors for St. Stephen's University, and as a Trustee for Westminster Theological Centre.

McGlaughlin originally studied Philosophy and Theology at the University of London's Specialist Jesuit College. Today, his primary research is focused on enterprise as transformative agent. His work has won multiple awards and has been quoted in more than 13,000 online and offline sources.

   

Sally Hogshead

Sally Hogshead
Chief Fascination Officer
Fascinate, Inc.

Sally is the Chief Fascination Officer of Fascinate, Inc. She is an international keynote speaker for some of the world's most prestigious events. Her proprietary research has been published by both HarperCollins and Penguin, and translated into 14 languages.

Using her science-based Fascinate system, she teaches how to instantly persuade and captivate in a world with a 9-second attention span.

Sally frequently appears in national media including NBC's Today Show and the New York Times. The press has described her as "the marketing mistress of fascination" who has "changed the face of North American advertising". Reality TV show Making It Big dedicated an episode to Sally's leadership and creativity. She is frequently described as an "icon".

flint-m-bio

Flint McGlaughlin
Managing Director & CEO
MECLABS

Flint McGlaughlin is the Director of MECLABS Group. The organization has partnered with key market leaders including, The New York Times, Microsoft Corporation, and Reuters Group. McGlaughlin also serves as the Director of Enterprise Research at the Transforming Business Institute, University of Cambridge (UK), as the Chairman of the Board of Governors for St. Stephen's University, and as a Trustee for Westminster Theological Centre.

McGlaughlin originally studied Philosophy and Theology at the University of London's Specialist Jesuit College. Today, his primary research is focused on enterprise as transformative agent. His work has won multiple awards and has been quoted in more than 13,000 online and offline sources.

   

Jen Doyle

Jen Doyle,
Senior Research Manager
MarketingSherpa

Jen Doyle is a Senior Research Manager at MarketingSherpa covering B2B marketing, social media and search engine marketing (SEO and PPC). She is the Lead Author of the 2011 B2B Marketing Benchmark Report, The B2B Advanced Practices Handbook, and the 2011 Search Marketing Benchmark Reports. Jen is a speaker at MarketingSherpa and partner events, a MarketingSherpa newsletter columnist, blog contributor, and a speaker for MarketingSherpa and partner webinars. Her research has been instrumental in the development of new media marketing practices, including the FUEL methodology for B2B marketing effectiveness.

   

Kaci Bower

Kaci Bower
Research Analyst
MarketingSherpa

Kaci Bower is a Research Analyst at MarketingSherpa covering Search Marketing where she is responsible for compiling benchmark data and insights that can be used to guide marketers’ strategic decisions and tactical planning.  She is the lead author of the soon to be released 2012 Search Engine Marketing Benchmark Report. Prior to this, she spent a large portion of her career in the telecom industry in roles spanning strategic planning to web marketing.  As a web marketer, she gained her online marketing experience as the Manager of Web Content Development and Web Marketing for Verizon’s small business and medium business customer segments.  Kaci also continues to moonlight as an independent consultant to non-profits and small businesses by helping them develop and execute growth strategies in a creative, cost-controlled and resource-efficient manner. She holds a degree in Accounting from the University of Illinois and an MBA from Johns Hopkins University.

Brandon Stamschror

Brandon Stamschror
Senior Director of Operations
MECLABS

Brandon is a co-founder of InTouch (now the MECLABS Leads Group) and a former partner at iNETech, Inc. From early operational positions with 3M and functional financial experience at iNETech, Brandon has become the key driver of all operational processes and support teams that execute the Leads Group client engagements. Brandon has more than 12 years of experience managing teleprospecting and lead generation teams across dozens of industries and solutions. Brandon collaborated with Brian Carroll on his book, Lead Generation for the Complex Sale (McGraw-Hill, 2006). Brandon earned his B.S.B. in operations management from the Carlson School at the University of Minnesota.

   

Spencer Whiting

Spencer Whiting
Senior Manager, Research & Strategy
MECLABS

Spencer brings his extensive experience in small business, sales, marketing, and start up management to MarketingExperiments. He has been involved with five startups as a senior employee and has four years of small business turn around consulting experience in businesses spanning the hospitality, B2B and non-profit sectors. His creativity and understanding of what it takes to succeed in business today benefits our Research Partners by helping to create real-world solutions to achieve success. He is fascinated by the opportunities presented by the Internet to change business in a profound way. His passions in life are his wife, Snowden, ballroom dancing, the Boston sports scene, and sailing.

   
Erin Fagin

Erin Fagin
Research Manager
MECLABS

Erin Fagin has been with MECLABS since 2011, first as a Research Analyst, and now as one of the company's Research Managers. In her current role, she works directly with Research Partners to optimize their websites and increase conversion rates. Prior to MECLABS, Fagin interned in the research department at Visit Florida, the state's official tourism marketing association. She graduated from Florida State University with a degree in Advertising and Management.

   

Nancy Chou

Nancy Chou
Sr. Director of Customer Success
LeadFormix

Nancy Chou, Sr. Dir. of Customer Success at LeadFormix, a CallidusCloud Company, is responsible for clients' successful deployment of the LeadFormix marketing automation platform. She has over 20 years of B2B and B2C as well as Fortune 500 and startup experience, including HP, IBM, and the Norton Consumer Business of Symantec. Nancy was the VP of marketing for a number of startups and a marketing course instructor at Stanford University. Nancy has an MBA in marketing from the Kellogg Graduate School of Management, Northwestern University, and she is the current president of the NorCal Business Marketing Association.

   

Mike Sasaki

Mike Sasaki
Manager, Enablement
LeadFormix

Mike Sasaki, Manager, Enablement, at CallidusCloud is responsible for customer success by heading up LeadFormix's customer onboard and training. Over 250 customers have benefitted from Mike's expertise, particularly in marketing automation and lead nurturing. His ability to communicate and teach all levels (coordinators to vice presidents) about marketing automation and lead generation makes him a very effective onboarder, trainer and coach. Raised in Los Angeles and currently living in San Diego (for the past 18 years), believe it or not, he has never surfed.

   

Brad Dornick

Brad Dornick
Account Director
Pepper North America

Brad Dornick has over ten years of e-communication, Variable Data Publishing (VDP), and TransPromo Messaging experience. He has worked closely with the HP Email Marketing team on promotional, thought-leadership, and transactional programs for over five years, and currently leads strategy and campaign development of email marketing programs for Pepper's tech industry clients. Brad has an extensive background in brand implementation, customer lifecycle messaging/management, and integrated 1:1 communication program development.

   

Brennen Roberts

Brennen Roberts
Managing Director
Pepper North America

Brennen Roberts has over eighteen years of combined agency and client side experience in marketing and communications for the B2C and B2B space. He has developed and managed multi-channel demand generation and lead nurturing programs in roles ranging from campaign and editorial planning to program development and management, for direct and indirect channels. He currently consults with Pepper's clients across all sectors.

   
Nicolette Dease

Nicolette Dease
Program Manager
MECLABS Leads Group

Nicolette Dease stands on the frontlines of lead generation. She began her career with MECLABS as a teleprospector, making phone calls to generate B2B leads.

She was promoted to program expert, where she trained and coached callers, and developed the kind of messaging and value propositions that motivated prospects to respond.

Today, as a program manager, Dease provides organizations from Fortune 100 companies to privately held global organizations the smartest real-world strategies to speed leads through their sales and marketing funnels, and typically achieves as much as an 800 percent ROI as a result.

Dease specializes in data analysis, universal lead definitions, teleprospecting best practices, database management and ideal-customer profile discovery.

   

Adam Lapp

Adam Lapp
Senior Optimization Manager
MECLABS Conversion Group

Adam joined MarketingExperiments as a Research Analyst in September 2006. Prior to that, he attended the Masters program at the University of North Florida in the department of Literature. While at MarketingExperiments, Adam has filled several roles such as research project manager, writer, and paid search manager. Adam specializes in website optimization, usability, SEO, Google Analytics, Google Website Optimizer, and social media.

   

Paul Taylor

Paul Taylor
Founder, Webmarketing123

Paul founded Webmarketing123 in 2004 and continues to direct the company's overall strategy and manage its operations. Paul concentrates his efforts on helping companies improve their marketing ROI by boosting the quality and quantity of prospects visiting their corporate websites, and improving the rate at which website visitors become customers. In demand as a speaker, Paul brings his 20 years of marketing and strategic consulting experience and enthusiasm for education to his many speaking engagements and webinars.

Past Experience: Prior to founding Webmarketing123, Paul was a Vice President and General Manager at AT&T Wireless, and a Management Consultant with Bain and Company. He earned a Bachelor's degree and Master's degree in Business Administration from the Haas School of Business at the University of California at Berkeley.

   

Mike Turner

Mike Turner
Senior Account Manager
Webmarketing123

Since 2007, Mike has helped thousands of businesses achieve their web marketing goals through instructional webinars and direct consultation. Mike started with Webmarketing123 as a Search Engine Optimization Account Manager where he managed a multi-million dollar portfolio of key accounts. He then transitioned into a Senior Account manager role within 2 years, where he was successful at both cross and up-selling. Mike currently leads the Sales Team for Webmarketing123.

Prior to Webmarketing123, Mike was the Assistant Marketing Manager for Aplia Inc., an online textbook company where he also helped optimize the corporate website. Mike graduated from San Francisco State University with honors, earning his degree in Economics, after joining the United States Air Force as an Operations Resource Manager, where he served during Operation Southern Watch, preceding the Iraq war.

   

Andrew Dobbs

Andrew Dobbs
Webmarketing123

Andrew Dobbs is a well a well-rounded marketing professional with over 7 years experience in digital marketing. Andrew has been with Webmarketing123 for over 3 years assisting online marketers with leveraging their websites to close sales, generate leads, and identify opportunities to help drive their business through search. Andrew started his marketing career in Chicago, selling print advertising campaigns to Fortune 500 companies. As clients and marketing dollars began to shift towards digital marketing he spearheaded the creation of the online advertising division of the firm he worked for at the time, Fox Associates.

Andrew graduated from the University of Colorado at Boulder with a Major in Communications, and a double minor in Geology and American Sign Language. When he isn't obsessing over measurable results, he enjoys the outdoors as much as possible and has a developing passion for bow-ties.

   

Pamela Tinsen

Pamela Tinsen
Program Manager
MECLABS

Pamela Tinsen works with Research Partners to develop teleprospecting programs where precisely the right people are given the right message to convert them to leads quickly. This includes call guide development, caller training, list quality analysis, Universal Lead Definition, ideal customer profile creation, and value proposition discovery and testing. Tinsen's efforts helped achieve a 66% lift in qualified, sales-ready appointments for a global asset management organization. Prior to MECLABS, she held customer service, technical, and supervisory positions at a global telecommunications company.

   

Warren Staley

Warren Staley
Program Manager
MECLABS

Warren Staley, MECLABS Program Manager, develops and guides lead generation programs that efficiently and effectively drive revenue for MECLABS Research Partners. He has more than a decade of sales and leadership experience, and is expert in all aspects of creating and executing teleprospecting programs that engage decision makers. Staley's efforts have paid off handsomely for leading organizations, including a global asset management company that witnessed a near 70% increase in sales-ready leads in just three months.

   

Milap Shah

Milap Shah
CEO and Founder, Nexsales

As CEO & Founder at Nexsales, Milap works closely with B2B industry leaders in helping define and implement their revenue growth strategy. His areas of specialty include data-driven B2B target market sizing and segmentation, CRM data hygiene strategy and executing projects to gather account intelligence and contact profiling. Prior to this, as a senior executive with Consulting firms Accenture and GeP, Milap led strategy consulting engagements with Fortune 500 firms like Shell, Kellogg, L'Oreal and St. Gobain.

   

John Pinto

John Pinto
VP of Operations, Nexsales

John is VP of Operations at Nexsales, where he has been instrumental in successfully driving over 350 B2B lead generation campaigns through high quality, custom list development. John's forte is in working with clients in high tech and professional services, and helping them develop high quality target accounts and contacts for outbound telemarketing, email and marketing automation. Prior to heading operations at Nexsales, John has was an account manager with technology firms like Dell and AOL.