MarketingSherpa's Email Marketing Awards 2012

Sponsored by:

We are proud to announce the winners of the 7th Annual MarketingSherpa Email Awards. This contest is sponsored by Responsys and features the best email marketing of the year. Winners are listed below.

Download your free report and dig into the winning campaigns and judges' analysis. This is a direct link; you will not be asked for information. Simply click and uncover the tactics that separate these email marketers from the pack.

Thank you to everyone who entered, and congratulations to our winners!


Best-in-Show Grand Prize Winners

B2B:  Citrix Online - Content Marketing Strategy

B2C:  JetBlue - Remarketing Triggers

 

Best Promotional Email or Campaign

  • Gold:  Travelocity - Win-back Campaign
  • Silver:  Avaya - "Show Me Avaya Flare"
  • Honorable Mention:  MidwayUSA - Black Friday/Cyber Monday Campaign
  • Honorable Mention:  California State Parks Foundation - Sponsor a Vehicle

 

Best Audience Engagement

  • Gold:  Condor - Reactivation Campaign
  • Silver:  General Paint - Data Enhancement Campaign
  • Honorable Mention:  EllisLab - Reactivation Email

 

Best Personalization/Segmentation Strategy

  • Gold:  Clare Florist - List Segmentation & Targeted Campaign Design
  • Silver:  Microsoft - Office 365 Trial Conversion Program
  • Honorable Mention:  Provenance Food & Wine - "Meet Your Makers"

 

Best Email List Growth Campaign

  • Gold:  Citrix Online - Content Marketing Strategy
  • Silver:  Souplantation & Sweet Tomatoes - "Club Veg" Initiative
  • Honorable Mention:  Wale - Email List Creation

 

Best Triggered Email or Auto-Responder Series

  • Gold:  JetBlue - Remarketing Triggers
  • Silver:  Feld Entertainment - Welcome Series
  • Honorable Mention: PostcardMania - Automated Follow-up

 

Best Email Innovation

  • Gold:  No winner this year
  • Silver:  rabbit eMarketing - Birthday Campaign
  • Honorable Mention:  Wyndham Rewards - "Excuse to Escape"