1-to-1 Coaching Clinics – Don’t Miss Out!

This is one of the most valuable features of Email Summit 2012

Our goal is for each of our Email Summit 2012 attendees to leave with their email questions answered. However, it is not possible to tackle every conceivable issue in our general sessions. That’s where our onsite 1-to-1 consultation clinics come in.

We’ve assembled a team of industry experts that can answer your most pressing issues related to email. They’ll meet with you 1-to-1 in a half-hour session to listen to your challenges and give you valuable advice. These clinics are not cleverly disguised sales pitches. They are designed for you to get the information you need given your unique situation. If you’d like to discuss software, platform or service issues that’s fine, too…we’re here to help you get answers!

These coaching clinics are conducted in half-hour sessions on a first-come, first-served basis. Don't miss out on this crucial component of Email Summit 2012.

Consultation Clinic Topics:

  1. Design and Creative: If you need help creating that perfect email, this is the topic for you. Get advice on how to design an email that will catch your audience’s attention and help generate the best clickthrough rate.
  2. Deliverability: One of the greatest challenges in email marketing is getting your email past the myriad filters and spam blockers. Our experts can give you tips on how to make sure your emails get through to your recipients.
  3. Measurement: Are you experiencing problems with measuring and reporting on the effectiveness of your email campaigns? We can help you get the information that matters and help you make better decisions.
  4. B2B Email: Marketing to businesses brings its own set of challenges and quirks. Let our experts help you with your questions related to email in the B2B space.
  5. Mobile Marketing: To stay ahead of your competitors, you cannot afford to overlook mobile marketing as a viable marketing strategy. Whether you’re looking to get started or need help fine-tuning your plan, our consultants can give you valuable pointers.
  6. Social Marketing and Email: A tight integration between your social marketing and email marketing initiatives can enhance the performance of both. Let us answer your questions and guide you toward a more effective strategy.
  7. Landing Page Optimization: An email campaign is only as good as the landing page that your audience will see when they click through. Our experts will help you design pages that convert clicks into sales and/or leads.
  8. Advanced Strategy: If you’ve mastered the basics and are ready to take your email campaigns to the next level, our consultants can help you identify advanced tactics that can increase your ROI.
  9. B2B Lead Optimization: Learn how to stay engaged with a multi-touch approach that includes meaningful phone calls and timely emails that share relevant content, build your opt-in database and keep your prospects informed and interested.
  10. Search Engine Optimization: Aligning your email marketing and SEO initiatives can be very beneficial and go hand-in-hand. Learn how to make email and search campaigns come together to boost your overall marketing ROI.
  11. Content Creation: Providing relevant, valuable content is a major factor in acquiring leads, nurturing prospects and keeping customers, yet producing this content is a challenge. Get ideas about how you can set up a process for generating great content for your organization.
  12. Value Proposition: Crafting an effective value proposition is much harder than it seems. Let our experts help you clearly communicate a company or derivative value proposition that is credible, appealing, and exclusive.

To learn more about the companies and individuals that will be providing advice in our coaching clinics, mouse over the information below.

  
Coaches:
Adam Lapp
Gaby Paez
Nathan Thompson
Spencer Whiting
Zuzia Soldenhoff-Thorpe
Nicolette Dease
Craig Mullenbach		   Coaches:
Cameron Kane
Michael Kelly
Grant Johnson


 

Coaches:
Dave Walters

   Coaches:
Matt Caldwell


 

  
Coaches:
Kevin Furlong		   Coaches:
Jesse Laffen
Marty A. Muse


 
Coaches:
Sundeep Kapur
Linda Lindsey		   Coaches:
Ben Rothfeld
Amanda Hinkle


   
Coaches:
Billy Conway