Speakers
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Flint McGlaughlin Flint McGlaughlin is the Director of MECLABS Group. The organization has partnered with key market leaders including, The New York Times, Microsoft Corporation, and Reuters Group. McGlaughlin also serves as the Director of Enterprise Research at the Transforming Business Institute, University of Cambridge (UK), as the Chairman of the Board of Governors for St. Stephen's University, and as a Trustee for Westminster Theological Centre. McGlaughlin originally studied Philosophy and Theology at the University of London's Specialist Jesuit College. Today, his primary research is focused on enterprise as transformative agent. His work has won multiple awards and has been quoted in more than 13,000 online and offline sources. |
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Brian Solis Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His previous book, Engage, is regarded as the industry reference guide for businesses to build and measure success in the social Web. His new book, The End Of Business As Usual looks at the changing consumer landscape, it's impact on business, and what companies can do to adapt and lead. |
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Marcus Sheridan The owner of a prominent swimming pool company, Marcus Sheridan established the most popular swimming pool website in the world through content marketing. Known for his contagious enthusiasm and boundless energy when on stage, Sheridan has since become a popular speaker and has been called the "Gary Vaynerchuk of the Swimming Pool Industry." Sheridan is also the founder of The Sales Lion, one of the Internet’s fastest-growing marketing websites focusing on the transformational powers of inbound marketing for small businesses. |
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Flint McGlaughlin Flint McGlaughlin is the Director of MECLABS Group. The organization has partnered with key market leaders including, The New York Times, Microsoft Corporation, and Reuters Group. McGlaughlin also serves as the Director of Enterprise Research at the Transforming Business Institute, University of Cambridge (UK), as the Chairman of the Board of Governors for St. Stephen's University, and as a Trustee for Westminster Theological Centre. McGlaughlin originally studied Philosophy and Theology at the University of London's Specialist Jesuit College. Today, his primary research is focused on enterprise as transformative agent. His work has won multiple awards and has been quoted in more than 13,000 online and offline sources. |
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W. Jeffrey Rice W. Jeffrey Rice is a Senior Research Analyst at MarketingSherpa focusing on email marketing. He is the lead author of the 2012 Email Marketing Benchmark Report, and a MarketingSherpa e-newsletter columnist. Rice presented at Email Summit 2011 in Las Vegas, and has spoken on MarketingSherpa and partner webinars. Prior to joining MarketingSherpa, Rice led marketing efforts at B2B and sports entertainment companies. His knowledge of online, traditional and event marketing strategies enabled him to coordinate cross-functional teams to implement impactful marketing initiatives. |
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Adam T. Sutton Adam T. Sutton has been with MarketingSherpa and MECLABS since 2007. He currently writes for MarketingSherpa’s Email and Inbound Marketing newsletters and also for the MarketingSherpa Blog. He has previously covered marketing topics including search engines, e-retail, social media and others. Sutton spends most of his time researching and interviewing marketers to uncover their latest insights and writing them into newsletter articles. His work has also been featured in the MarketingExperiments Blog and the MarketingExperiments Quarterly Research Journal. |
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Sergio Balegno As Director of Research for the MECLABS Primary Research group, Sergio manages a team of analysts who conduct studies of marketing practices, publish content in the form of benchmark reports, how-to handbooks and training curriculum, and present findings at industry events, training workshops and webinars. Balegno has worked in marketing since 1980, first on the brand-side as Vice President of Marketing in the airline industry, then on the agency-side as a founding partner of a B2B marketing communications firm. Prior to joining MECLABS Primary Research in 2008, Balegno was Managing Director of an online marketing consultancy. |
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Daniel Burstein Daniel Burstein oversees all editorial content coming from the MarketingExperiments and MarketingSherpa brands – helping our team of reporters dig for actionable information while serving as an advocate for the audience. Previously, he was the main writer powering the MarketingExperiments publishing engine – from Web clinics, to Research Journals, to the blog. Prior to joining the team, Burstein was Vice President of MindPulse Communications – a boutique communications consultancy specializing in IT clients such as IBM, VMware, and BEA Systems. He has 10 years of experience in copywriting, editing, internal communications, sales enablement, and marketing communications. |
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W. Jeffrey Rice W. Jeffrey Rice is a Senior Research Analyst at MarketingSherpa focusing on email marketing. He is the lead author of the 2012 Email Marketing Benchmark Report, and a MarketingSherpa e-newsletter columnist. Rice presented at Email Summit 2011 in Las Vegas, and has spoken on MarketingSherpa and partner webinars. Prior to joining MarketingSherpa, Rice led marketing efforts at B2B and sports entertainment companies. His knowledge of online, traditional and event marketing strategies enabled him to coordinate cross-functional teams to implement impactful marketing initiatives. |
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Adam T. Sutton Adam T. Sutton has been with MarketingSherpa and MECLABS since 2007. He currently writes for MarketingSherpa’s Email and Inbound Marketing newsletters and also for the MarketingSherpa Blog. He has previously covered marketing topics including search engines, e-retail, social media and others. Sutton spends most of his time researching and interviewing marketers to uncover their latest insights and writing them into newsletter articles. His work has also been featured in the MarketingExperiments Blog and the MarketingExperiments Quarterly Research Journal. |
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Brian Carroll Brian Carroll is Executive Director of Applied Research at MECLABS and CEO of InTouch, part of the MECLABS Group. Author of the bestseller, Lead Generation for the Complex Sale, Carroll is a leading expert in lead generation and he's profiled and regularly quoted in numerous publications. Carroll also speaks to 20,000 people a year on improving sales effectiveness and lead generation strategies. He has been profiled and regularly quoted in numerous publications such as BtoB Magazine, Selling Power, The Wall Street Journal, Entrepreneur, Target Marketing, Inc., Marketing News, DM News, MarketingProfs, MarketingSherpa, Software CEO and CMO Magazine. |
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Pamela Markey Pamela Markey builds strategic partnerships, plans promotional initiatives, and is responsible for Applied Research communication- and marketing-related activities. If it impacts a MECLABS brand, it goes through her. Before joining the team in June 2009, Markey worked for seven years as a wireless marketing manager at Bell Canada, during which time she managed campaigns for the Solo Mobile and Bell Mobility brands. Her work has been recognized at Cannes, the CLIOs, and the Canadian Marketing Awards among others. Markey started her career as a marketing intern at Microsoft while completing her Bachelor of Commerce degree at Dalhousie University. |
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Kaci Bower Kaci Bower is a Research Analyst at MarketingSherpa covering Search Marketing where she is responsible for compiling benchmark data and insights that can be used to guide marketers’ strategic decisions and tactical planning. She is the lead author of the upcoming 2012 Search Engine Marketing Benchmark Report. Prior to this, Bower spent a large portion of her career in the telecom industry in roles spanning strategic planning to Web marketing. As a Web marketer, she gained her online marketing experience as the Manager of Web Content Development and Web Marketing for Verizon’s small business and medium business customer segments. Bower also continues to moonlight as an independent consultant to nonprofits and small businesses by helping them develop and execute growth strategies in a creative, cost-controlled and resource-efficient manner. She holds a degree in Accounting from the University of Illinois and an MBA from Johns Hopkins University. |
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Todd Lebo Todd Lebo joined MarketingSherpa in 2008 and has directed successful launches of best-selling marketing research benchmark reports, industry leading marketing conferences and various regional workshops. He has also played a key role in MarketingSherpa’s social media strategy, affiliate program, email program and list-growth initiatives. Lebo's business development responsibilities include leading innovative projects with strategic partners to help them meet specific goals in lead generation, brand building and thought leadership. Before MarketingSherpa, Lebo was Marketing Director at The Kiplinger Washington Editors and National Institute of Business Management, marketing both B2B and B2C products. He got his start in specialized newsletter publishing industry with Thompson Publishing Group. Lebo has 20 years of marketing experience, with focus on direct-response marketing and business development. |
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Baxter Denney Baxter Denney is a marketing automation and demand management expert. In his marketing career he has worked in research, product management, and demand generation roles both within organizations and as a consultant. Denney currently manages the Database Marketing team for Citrix Online, and is principal of Marketologist, which provides strategic marketing consulting, and Chair of Content Events for the SF Chapter of the American Marketing Association. |
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Justin Bridegan Justin Bridegan has more than six years of experience in marketing to the software training industry, printing industry, and marketing professionals. He has received his Email Marketing Certification from MarketingExperiments and specializes in creating, organizing, and implementing marketing plans for the MarketingSherpa summits, webinars, workshops, and publications. He is also a contributing author to the 2011 B2B Marketing Advanced Practices Handbook. |
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Sonia Simone Sonia Simone is a founding partner of Copyblogger Media. She runs the well-respected Copyblogger blog, and develops the content and email strategies that form the backbone of Copyblogger Media’s marketing. Simone has created several successful tribe-based businesses, and runs Teaching Sells, Copyblogger’s elite course on creating membership-based businesses. Having been a citizen of Web-based communities for more than 20 years, she’s pretty sure she’s seen everything that an online tribe can do. |
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Austin McCraw From Web clinics to certification courses, Austin McCraw works behind the scenes to bring our research analysts’ discoveries to our audience in clear and creative ways. Before joining MarketingExperiments, McCraw was the Promotions Director for a PBS affiliate in Gainesville where he was in charge of publicizing local and national programming. A graduate of the University of Florida’s College of Journalism and Communications, McCraw specializes in new media and video production by day and producing family memories with his wife and two children by night. |
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Frank Cartwright Frank Cartwright has more than a decade of experience in online, core and casual gaming. Most recently he served as Vice President, Online Entertainment at the GameShowNetwork (GSN), where he oversaw the product development, technology implementation, and administration of GSN.com, the network’s emerging casual game site. Prior to GSN, he served as Vice President of Product Development and Engineering at Global Gaming League (GGL), a worldwide leader in organized competitive online and live video game tournaments and events (V-Sports). Cartwright began his career in gaming in 1995 at Dreamers Guild as Lead Software Engineer on Turner Interactive’s “Dinotopia” PC game. From there he joined Disney Internet Group (DIG) creating dozens of Java, Flash and Shockwave online games, and building Disney’s online, multiplayer gaming platform. He holds a bachelor’s in Business Management from Regis University. |
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Miriam Geller Miriam Geller is leading the effort to enable email marketers to engage their audiences in new and unique ways through Yahoo! Mail. With Yahoo! Mail and the Yahoo! Mail Development Platform, email marketers can send dynamic email messages that include rich media, interactive elements, and up-to-the-minute information. Prior to joining Yahoo!, Geller led cool projects at Macromedia (now Adobe), Intuit, and Apple. She has an MBA from the Kellogg Graduate School of Business at Northwestern, and a BS degree from Penn State in Quantitative Business Analysis. |
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Meghan Lockwood Meghan Lockwood is primarily focused on landing page optimization. She is the lead author of the upcoming 2012 Landing Page Optimization Handbook, and a contributor to the 2011 Search Engine Marketing Benchmark Report - PPC Edition. She is responsible for compiling benchmark data and insights that can be used to guide marketers’ strategic decisions and tactical planning. Prior to MarketingSherpa, Lockwood was the third employee at the award-winning startup, Rally Point Webinars, and managed the marketing and public relations for the book Major League Bride. She began her career in consulting and financial services, and has been recognized as an expert mutual fund commentator by the national and international press, including The New York Times and the Wall Street Journal. Lockwood holds a BA in Government from Cornell University. |
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Marc Majers As Director of Online Services at the Cleveland Institute of Art, Marc Majers' skill set is centered on the desire to keep learning. He is a blogger, teacher, emcee, musician and award-winning Web professional. His more than fifteen years of digital design experience focuses on Web strategy, user-centered design, usability testing and new media. Majers recently was the recipient of 2008/2009 Marketing Sherpa Email Award for most dramatic test results. He is the founder of Leading Hands, a family technology blog, and has instructed Web Design at Cuyahoga Community College. He is author of the book Don't Fear The Forward: The Secret to Successful Websites, which removes obstacles from a traditional approach to design and focuses on driving results. |
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Jermaine Griggs Jermaine Griggs is a minister, musician, entrepreneur, and public speaker. Having grown up in the inner city of Long Beach with just his mom and sister, he always envisioned life on the other side of the tracks. At 16, he started Hear and Play Music, an instructional music company specializing in teaching piano by ear. With only $70, he bought the domain name HearandPlay.com and launched the company that would not only change his life but hundreds of thousands of musicians around the world through his books, DVDs, and online training courses. Today, more than two million aspiring musicians download his online lessons every year, and over 301,700 loyal students receive his regular newsletters. Having seen his company grow from a few hundred dollars a month into a multimillion dollar business, he now shares his story with entrepreneurs all over the country. Griggs also enjoys traveling around the world as an invited speaker at seminars, workshops and summits. He was recently named among the “Top 10 Superstars under 30” by Dun & Bradstreet, and featured on Yahoo!, MSN, and Kiplinger with Mark Zuckerberg and other young entrepreneurs. He is married to his high school sweetheart of 11 years and has three children: Jadyn, Layla, and Brendan. He is a graduate of University of California, Irvine, and currently resides in Orange County. |
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Alex Corzo Alex Corzo began his career in e-commerce, specifically in digital communications marketing, at NBC Universal’s Theme Park and Resorts division in Orlando, Florida. By planning and implementing highly targeted email newsletter and special offer email campaigns, integrating Web analytics to capture channel performance, and driving a multitude of lead acquisition campaigns, Corzo doubled the organization’s CRM databases, increasing channel revenue and initializing tracking to report ROI. Currently, Corzo manages the optimization of digital marketing efforts for Marriott Vacations Worldwide, including high-end luxury brands such as The Ritz-Carlton Destination Club. Under his strategic direction, the organization has been able to execute several automated campaigns, conduct and analyze numerous tests, and implement a mobile-specific strategy to increase user engagement and lead flow. |
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Chip House Chip leads teams responsible for helping our more than 7,000 clients achieve success via client communications, product enablement and voice-of-customer activities. House has more than 20 years of direct and interactive marketing experience. He also leads the global deliverability and privacy teams, which both interacts with ISPs and consults with clients to help them optimize email results. |
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Brian Clark Brian Clark is founder of Copyblogger and CEO of Copyblogger Media, a serial entrepreneur, and a recovering attorney. Clark built three successful offline businesses using online marketing techniques before moving to a completely online business model. The result of this move — Copyblogger Media — is an innovative company that provides the advice and solutions that empower people to successfully grow their businesses through social media and online marketing. |
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Renee Himelhoch Chemel Renee Himelhoch Chemel is a marketing automation and lead-gen advocate with a passion for driving high quality leads to the sales organization. As part of the centralized Corporate Marketing team, she is responsible for prospect and customer engagement. Chemel is focused on creating value for her audience and responsibilities include managing sophisticated lead nurturing campaigns, lead scoring, and qualification processes to drive pipeline and revenue performance. With almost two decades of high-tech B2B marketing and communications experience, she has played an integral part in implementing MAP at ECI and defining the integration with CRM. A true believer in face-to-face marketing for the complex sales cycle, Chemel enjoys meeting prospects and customers at live events, and rooting out “fabulous and funky” giveaways. |
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Loren McDonald Loren McDonald’s role at Silverpop is to educate clients and prospects on best practices and emerging trends in email marketing and marketing automation. He has more than 25 years of experience in marketing, consulting and strategic planning. McDonald has held executive marketing positions at companies including Lyris Inc., EmailLabs, USWeb/CKS and Arthur Andersen. He has written more than 400 articles and blogs, is a frequent speaker and presents roughly 20 Webinars each year. He has won several awards, including the eec 2011 Marketer of the Year and the 2005 American Business Award's (The Stevie's) Marketing Executive of the Year. |
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Fred Hagerman Fred Hagerman began working with financial institutions in 1997. In various supplier roles, he worked with a number of North America’s largest and best-known financial brands, including Canada’s CIBC, Bank of America, Key Bank, Citizens Bank, Navy Federal Credit Union, and a number of other notable institutions. In 2009, Hagerman joined Firstmark Credit Union as Chief Marketing Officer, where he finally had to “walk-the-talk” and deliver meaningful marketing performance from within the financial institution. Hagerman’s direct marketing experience began as the List Manager for Sears Canada in the catalog division. He led the initiative to replace the catalog division’s marketing database, and revitalize the business at a time when Sears US was divesting the catalog business. In addition to his work with Firstmark, Hagerman is an Advisory Board member to the Texas A&M San Antonio School of Business, a member of the Greater Chamber of Commerce Education and Workforce Committee and a member of San Antonio’s American Marketing Association chapter. He was born and educated in Canada, receiving a BA in Economics from York University, and an MBA from Queen’s University. |
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Josh Herman Josh Herman serves as VP of Product Strategy and Innovation for Acxiom Corporation. His responsibilities include business development for multichannel marketing applications in mobile, TV, online media, email and print channels. As one of the creators of the household segmentation system Personicx, he also develops marketing applications that leverage Personicx across different industries and business applications. Herman works and consults with Acxiom’s largest partners and brand name clients engaged in the emerging digital media channels including Citi, Macy’s, Disney, Verizon, Fidelity, Comcast, Harrah’s, AT&T, and more. He has been recognized as one of American Demographics magazine’s “25 most influential people on the demographic landscape in the past 25 years.” |
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Jamie Bothwell As Senior Product Manager for the Office team at Microsoft, Jamie Bothwell oversees integrated marketing campaigns for one of the world’s leading software applications: Microsoft Office is installed on more than 1 billion PCs, with over 750 million users. Bothwell's primary focus is driving customer loyalty among Office users worldwide by delivering relevant, interesting and valuable content through a combination of email, online advertising and social media tactics. Bothwell earned her MBA from The University of Virginia Darden School Of Business. Before joining Microsoft, she worked at Edelman, the world’s leading independent PR firm. |
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Dennis Dayman Dennis Dayman has more than 17 years’ experience combating spam, security issues, and improving email delivery through industry policy, ISP relations and technical solutions. As Eloqua's Chief Privacy and Security Officer, Dayman leverages his experience and industry connections to help Eloqua's customer maximize their delivery rates and compliance. Previously, Dayman worked for StrongMail Systems as Director of Deliverability, Privacy, and Standards, served in the Internet Security and Legal compliance division for Verizon Online, as a senior consultant at Mail Abuse Prevention Systems (MAPS), and started his career as Director of Policy and Legal External Affairs for Southwestern Bell Global (now AT&T). |
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Toni Clemens Toni Clemens manages the teams responsible for email and social marketing and Supplier Direct Fulfillment. With more than 12 years of retail and interactive marketing experience, she drives the strategic direction of these programs with the goal of increasing KPIs and remaining customer centric along the way. Last year, Clemens implemented a new Welcome Series campaign that began by generating $100K in annual sales, only to become a multimillion dollar annual campaign. She increased total subscriber and active subscriber bases by 20% while decreasing the unsubscription rate. In July 2011, the ShopNBC email marketing team was recognized as a Cheetah Champion at the 2011 CheetahMail Annual Summit for their continued partnership and contribution to email marketing. |
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Uwe-Michael Sinn Uwe-Michael Sinn is the CEO of rabbit eMarketing, one of the leading German agencies for professional online dialogue, and online marketing. Sinn is a pioneer of online marketing and is author of the rabbit eMarketing newsletter, one of the most important editorial newsletters about digital dialogue marketing in Germany. He has published numerous articles in diverse specialized books and well-known magazines. |
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Kate Williams Kate Williams is an independent consultant with over 10 years of CRM marketing experience. She has worked with both public and private sector clients, from successful startups to multi-national corporations, providing expertise in strategic planning, brand positioning and messaging strategy. Williams has a passion for helping clients to understand how developing a customer-centric business model builds long-term, sustainable value – and how that strategy translates into tactical execution. She is based in Seattle, Washington, and has her business degree from the University of Washington. |
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R.J. Talyor As Director of Product Marketing at ExactTarget, R.J. Talyor leads a team whose mission is to work closely with interactive marketers and solve their greatest challenges through innovative software. With 10 years in the interactive marketing industry, Talyor has spoken at industry events, authored case studies, whitepapers and book chapters on the subjects of real-time interactive marketing, email, mobile, social and privacy/deliverability. When he disconnects from his iPhone, Talyor travels, completes marathons and recently took up organic gardening in his backyard. |
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Tom Sather Tom Sather is an email marketing and deliverability expert who works with top brands to create a positive subscriber experience. With more than 15 years of marketing and deliverability experience, Sather helps retail, social, financial services, and B2B marketers optimize their deliverability and response to increase revenue from their email channels. His previous experience includes launching a data warehouse at email service provider Experian as well as working on the abuse desks for AOL, Bellsouth, AT&T and GTE. |
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Jill Savini Jill Savini began her career at Apple when the first Mac was introduced. While there she worked on numerous projects that covered every discipline of design. She left Apple to pursue other opportunities. Ultimately she landed at CKS Partners San Francisco and New York for ten years where she was Executive Creative Director, which led to another two years at Apple where she worked on the next generation of Apple, including retail stores, packaging, collateral, and digital assets. After leaving Apple, Savini began her own design studio working on a variety of projects large and small. She joined the marketing team at Responsys two years ago as Corporate Creative Director. Savini has a BA in Graphic Design and Advertising from Art Center College of Design in Pasadena. |
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Ryan Amirault Ryan Amirault is the Digital Marketing Manager for Whole Foods Market and has more than seven years of experience in the natural food industry. He specializes in both social media and email communications for the Rocky Mountain Region of Whole Foods Market. He also pilots new initiatives in the ever changing digital marketing landscape and how to successfully implement strategies and tools throughout the company. |
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Paul Ramirez Paul Ramirez has more than 20 years experience designing and executing multichannel marketing, sales, and operating strategies for professional and consumer services. As VP of Operations for Eventful, he leads sales and fulfillment for Eventful’s advertising, promotions and sponsorship revenue channels. Prior to his arrival at Eventful, Ramirez was SVP of Marketing and Alliance Strategy at Client Shop, Inc., where he positioned San Diego’s fastest growing company for acquisition by Internet Brands, Inc., an Idealab company. Before that, he served as GM and EVP for Affinity2, a Knowledge Universe Company, where he created and launched its online platform and community, substantially increasing the company’s enterprise value. He is solely responsible for the creation, launch and success of Apple Computer, Inc.’s first authorized mail order catalog targeting consumer, home and small business users. Earlier in his career, Ramirez founded and led the marketing department for Jenny Craig Weight Loss Centres’ largest franchise division. He holds a BA and MA degrees from the University of California, Santa Barbara, and was a research fellow at the Claremont Graduate School IAC. |
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Joshua Baer Joshua Baer is an email marketing pioneer and the Founder of OtherInbox – the cure for email overload, which was acquired by Return Path in 2011. He founded SKYLIST in 1996 in his college dormitory as one of the first email marketing companies, and then in 2004 he created UnsubCentral to help email marketers comply with regulatory requirements. Baer is the publisher of Deliverability.com and organizes the Inbox Love conference. He holds Computer Science and Information Decision Systems degrees from Carnegie Mellon University, and lives in Austin, TX with his wife and three children. |
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Sundeep Kapur Sundeep Kapur is NCR's Digital Evangelist. He has been assisting organizations with converged channel marketing strategies since 1990. Kapur is a passionate teacher who works with businesses across multiple industries, helping them to enable technology and services to brand, personalize, and more effectively speak to consumers. Kapur’s daily dose of converged channel best practices can be found at www.EmailYogi.com. |
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Linda Lindsey An Atlanta native, Linda Lindsey has been in the marketing and advertising arena for more than 20 years, and currently serves as a Marketing Services Manager for NCR, a $5B global technology company. There, she leads the demand generation and creative strategy for NCR's Software as a Service (SaaS) products. Prior to NCR she served as Creative Director for Brightree LLC, a SaaS company in the healthcare arena, where she led the print and online creative strategy for all advertising, direct marketing, and social media. Lindsey's broad range of expertise includes developing and executing the marketing strategy and channel plan for more than 1,600 sales representatives for Ricoh Americas Corporation, a $3B division of Ricoh US. In addition, she owned and operated her own marketing consulting firm with a niche in women-owned businesses and nonprofit organizations. Lindsey has been called the "Rumpelstiltskin of marketing" because her approach spins strategy into gold. She was awarded a Direct Marketing Association ECHO award and was recognized internationally as a Diamond Contender for the "best-of-the-best" for her demand generation campaigns turning a $38k investment into $4.9M in revenue. She also earned a Gold Davey award for copywriting. Last year she completed her second term as President of the Business Marketing Association, Atlanta Chapter. |
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Cameron Kane Cameron Kane has more than 13 years of experience in the digital marketing arena, having founded and operated a San Francisco-based agency for close to a decade. Kane pioneered Personalized Rich Media for use in email, and has built and deployed other solutions that enhance email engagement. As CTO, he helps build custom email marketing solutions for large and small brands alike. |
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Michael Kelly Michael Kelly has 14 years of sales and business development experience in the permission-based broadcast messaging arena. At ClickMail, he focuses on developing strategic alliances, driving revenue, and ESP vendor-partnerships. Kelly is active in the professional email messaging community, as a faculty member at the University of San Francisco, where he teaches the Internet Marketing Master Certificate/Advanced Email program. He is a past contributor to MarketingSherpa research publications, and has presented many times at various ESP national user conferences and regional industry events. |
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Grant Johnson Grant Johnson has more than 12 years of experience in online marketing, specializing in email marketing since 2004. He has worked with a diverse portfolio of direct clients and agency partners at ExactTarget, Xylem Digital, and Lyris, Inc. At ClickMail, Johnson consults clients on email strategy, best practices, and deliverability, helping them integrate websites and landing pages into their email marketing efforts. |
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Matt Caldwell An email design pioneer since 1999, Matt Caldwell is the founder of Yesmail’s award-winning Creative Services group, which had clients such as HP, Coca-Cola, AT&T, eBay, Kodak, Microsoft, Intel, Warner Bros and more. Caldwell received a bachelor’s degree in Marketing from Indiana University, and studied Art/Graphic Design at The Pacific Northwest College of Art and the Oregon College of Art & Craft. Caldwell was formerly the Creative Director for ThrustMaster, Labtech, Logitech and @Once. |
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Adam Lapp Adam Lapp joined MarketingExperiments as a Research Analyst in September 2006. Prior to that, he attended the Masters program at the University of North Florida in the department of Literature. While at MarketingExperiments, Adam has filled several roles such as research project manager, writer, and paid search manager. Lapp specializes in website optimization, usability, SEO, Google Analytics, Google Website Optimizer, and social media. |
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Gaby Paez Gaby Paez's passion is to bring new perspectives to testing by analyzing customer behavior. She joined MarketingExperiments as Research Analyst in October 2006. Since then, she has led research projects with partners ranging from Encyclopedia Britannica and The New York Times to ActualMe and Bottega Verde. Before joining MarketingExperiments, Paez worked on new media opportunities for The PGA TOUR, coordinated customer loyalty program research for Lands’ End, and managed Internet projects for British American Tobacco in Venezuela. She holds a B.S. in Systems Engineering from Universidad Metropolitana in Venezuela, and an MBA in Marketing from Vanderbilt University. |
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Nathan Thompson As the lead analyst for the Research Partnership with a large financial institution, Nathan Thompson is adept at generating greater ROI from already high-performing websites, and email marketing for enterprise-size marketers. In his previous role as the Director of Online Sales for venture-backed Internet music startup Grooveshark.com, he also learned how to craft effective online marketing for startup companies where the potential is far greater than the marketing budget. With a B.S. in Public Relations and Entrepreneurship from the University of Florida, Thompson has a sense for not only how to run a successful business but how to let everyone know you’re running a successful business. Like all good Web marketers, he asks that you look out for his book as soon as he gets around to writing one. |
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Spencer Whiting Spencer Whiting brings his extensive experience in small business, sales, marketing, and start up management to MarketingExperiments. He has been involved with five startups as a senior employee and has four years of small business turn around consulting experience in businesses spanning the hospitality, B2B and nonprofit sectors. Whiting's creativity and understanding of what it takes to succeed in business today benefits our Research Partners by helping to create real-world solutions to achieve success. He is fascinated by the opportunities presented by the Internet to change business in a profound way. His passions in life are his wife, Snowden, ballroom dancing, the Boston sports scene, and sailing. |
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Zuzia Soldenhoff-Thorpe Zuzia Soldenhoff-Thorpe has experience in almost every aspect of selling a product, including social media advertising, SEO, TV production, public relations, and event coordination. Before joining MECLABS as a Research Analyst, she managed advertising campaigns and organized events for clients like Microsoft, Volvo, MTV, Coca-Cola, the United States Department of Education, Nickelodeon and Red Bull. Born and raised in Poland, she has her Masters in Marketing and Management from the University of Gdansk. When not traveling across the Web for Research Partners, she enjoys exotic and extreme travel including climbing in the Himalayas and practicing yoga with monks in Myanmar. |
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Billy Conway Billy Conway is the Vice President of EMEA Operations for GSI Global Marketing Services, parent company of e-Dialog. Conway supports the strategic market position for GMS companies and ensures successful integration of digital marketing channels provided by GMS. Prior to this role, Conway was with e-Dialog for six years in various positions. he has an MBA from Baylor University Hankamer School of Business. |
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Jesse Laffen Jesse Laffen is the Manager of Consulting for Slingshot SEO. For the past four years, he has been practicing search marketing on behalf of clients to achieve top organic rankings on search engines like Google and Bing. Laffen’s other areas of Internet marketing expertise include conversion rate optimization and copywriting. |
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Ben Rothfeld As Senior Marketing Strategist at Strongmail, Ben Rothfeld helps communications become better selling tools. He has spent 18 years developing strategy in all fields of marketing communication. Starting with traditional mass-market brand advertising, Rothfeld also got involved in direct mail early in his career with clients such as Citigroup and Bertelsman. A recognized expert in testing and marketing as a research tool, he contributed a chapter to Reinventing Interactive and Direct Marketing. |
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Marty A. Muse With more than a decade of experience in online marketing, Marty A. Muse is a demand generation and search engine marketing expert. In his marketing career he has directed strategy and execution of initiatives including lead generation, lead nurturing, PPC, SEO, retargeting, Web analytics, email marketing and affiliate marketing both within organizations and as a consultant. As Client Success Manager, Muse currently leads a Client Success team for Slingshot providing strategic SEO execution and consulting. |
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Nicolette Dease Nicolette Dease stands on the frontlines of lead generation. She began her career with MECLABS as a teleprospector, making phone calls to generate B2B leads. She was promoted to program expert, where she trained and coached callers, and developed the kind of messaging and value propositions that motivated prospects to respond. Today, as a program manager, Dease provides organizations from Fortune 100 companies to privately held global organizations the smartest real-world strategies to speed leads through their sales and marketing funnels, and typically achieves as much as an 800 percent ROI as a result. Dease specializes in data analysis, universal lead definitions, teleprospecting best practices, database management and ideal-customer profile discovery. |
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Craig Mullenbach Craig Mullenbach started with the MECLABS Leads Group (formerly InTouch) in 2004 as a Lead Generation Specialist. In 2006, he took on the role of Program Manager, and has since managed lead generation for 50 clients in a wide range of industries including industrial safety and test tools, ERP solutions, healthcare services, scientific research equipment, enterprise level computer hardware, and a variety of software solutions. Outside of MECLABS, Mullenbach is a local award-winning and published nature and wildlife photographer. He holds a bachelor’s degree in business administration majoring in both marketing and management, and a B2B Marketing Advanced Practices FUEL certification from MarketingSherpa. |
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Kevin Furlong Kevin Furlong has been working in web development, support and marketing for the last 15 years, with a focus on digital marketing and analytics over the last eight years. During his career at Experian CheetahMail, he has played an integral role in helping major brands establish, grow and optimize their email programs. Most recently, with the rise of the social media, Furlong has helped clients face the challenge of intersecting email and social channels. |
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Dave Walters Dave Walters is a 20-year digital marketing veteran with a career split almost equally among Fortune 50 corporations, Top 5 interactive agencies and, most recently, the technology startup world. As the final businessperson before IT, he typically sits at the intersection of business need and technical build—most often with a marketing-driven view of the world. As a product evangelist, Walters works hands-on with Silverpop customers to sharpen their marketing strategies and architect technology solutions that solve business problems. He most often works with cross-functional stakeholders to bridge the organizational gaps between marketing, IT, operations and executive management. |
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Amanda Hinkle Amanda Hinkle brings nearly 10 years of experience in the design, management and analysis of integrated marketing solutions. As StrongMail’s Online Marketing Strategist, Amanda works with clients to identify and execute digital marketing opportunities that drive businesses forward. Amanda is a standards-driven professional and brings a wealth of expertise in data integration and CRM across websites, email, social, search and print. |
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Here’s what past Email Summit Attendees have said:
"I've been in Marketing for 20+years working with everything from consumer products to highly technical automation systems. This Summit offered both the breadth and depth on all things in digital marketing for the novice to the seasoned veteran. Thanks!"
Bob Hebher
Meco Corporation
"I have been challenged, inspired, taught, stretched and have enjoyed the experience. As a relatively small charity, having only recently embarked on email marketing, what I have learned, I will take back to the team and will really enjoy implementing it. A big thank you to MarketingSherpa for putting on a very professionally run event and for making the conference so engaging and useful."
Philip George
New Wine
"So incredibly helpful and insightful, learned basic and advanced tactics. Overall, Fantastic!"
Kirstie Linse
All Star Directories
“I’m always impressed with the breadth and scope of MarketingSherpa’s coverage. In the first hour of the Summit alone I have gained invaluable takeaways to help me achieve better responses to our email campaigns. Sherpa always provides me with ‘golden nuggets’ of information that I can put into practice right away. Thanks!”
Tom Ehart
BNA Tax & Accounting