Speakers
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Flint McGlaughlin Flint McGlaughlin is the Director of MECLABS Group. The organization has partnered with key market leaders including, The New York Times, Microsoft Corporation, and Reuters Group. McGlaughlin also serves as the Director of Enterprise Research at the Transforming Business Institute, University of Cambridge (UK), as the Chairman of the Board of Governors for St. Stephen's University, and as a Trustee for Westminster Theological Centre. McGlaughlin originally studied Philosophy and Theology at the University of London's Specialist Jesuit College. Today, his primary research is focused on enterprise as transformative agent. His work has won multiple awards and has been quoted in more than 13,000 online and offline sources. |
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Jay Baer Jay Baer is President of Convince & Convert, and author of The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social. Baer was named as one of America's top three social media consultants by Fast Company, and has helped leading brands craft and implement winning social strategies. |
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Matt Bailey Matt Bailey is the founder and president of SiteLogic Marketing. With more than 15 years in the Web marketing industry, Bailey excels in combining his marketing background with programming know-how to help companies create comprehensive strategies that improve Web presence and conversions. |
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Flint McGlaughlin Flint McGlaughlin is the Director of MECLABS Group. The organization has partnered with key market leaders including, The New York Times, Microsoft Corporation, and Reuters Group. McGlaughlin also serves as the Director of Enterprise Research at the Transforming Business Institute, University of Cambridge (UK), as the Chairman of the Board of Governors for St. Stephen's University, and as a Trustee for Westminster Theological Centre. McGlaughlin originally studied Philosophy and Theology at the University of London's Specialist Jesuit College. Today, his primary research is focused on enterprise as transformative agent. His work has won multiple awards and has been quoted in more than 13,000 online and offline sources. |
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Pamela Markey Pamela Markey builds strategic partnerships, plans promotional initiatives, and is responsible for Applied Research communication- and marketing-related activities. If it impacts a MECLABS brand, it goes through her. Before joining the team in June 2009, Markey worked for seven years as a wireless marketing manager at Bell Canada, during which time she managed campaigns for the Solo Mobile and Bell Mobility brands. Her work has been recognized at Cannes, the CLIOs, and the Canadian Marketing Awards among others. Markey started her career as a marketing intern at Microsoft while completing her Bachelor of Commerce degree at Dalhousie University. |
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Diana Primeau Diana (Smedley) Primeau is Director of Member Services, User Engagement at CNET, the #1 source for researching tech and consumer electronics, and the world’s largest and most trusted tech media source for news, reviews and downloads, with more than 100 million unique users. Primeau brings decades of experience to CNET, where she leads a cross-functional team that drives site engagement, increases subscription conversions, maximizes social and traditional email registration, and pristinely manages email lists comprised of millions of unique visitors. Prior to her CNET she was Vice President of Cross Product Initiatives at Macromedia. |
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Daniel Burstein Daniel Burstein oversees all editorial content coming from the MarketingExperiments and MarketingSherpa brands – helping our team of reporters dig for actionable information while serving as an advocate for the audience. Previously, he was the main writer powering the MarketingExperiments publishing engine – from Web clinics, to Research Journals, to the blog. Prior to joining the team, Burstein was Vice President of MindPulse Communications – a boutique communications consultancy specializing in IT clients such as IBM, VMware, and BEA Systems. He has 10 years of experience in copywriting, editing, internal communications, sales enablement, and marketing communications. |
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Rachel Hoppe Rachel Hoppe currently serves as the Marketing Manager for AvidXchange, where she leads the day to day operations of the marketing department. In her time at AvidXchange, Hoppe has built the department from the ground up and contributed in creating a high-performing marketing model increasing marketing-sourced revenue from 5% in 2010 to over 70% in 2012. As a result of this rapid revenue growth, AvidXchange continues to rate highly on the Inc. list of fastest growing software companies. Rachel's background is in Brand Marketing and Advertising. Prior to joining AvidXchange, she worked for a local agency in Charlotte, NC. Hoppe is a graduate of Elon University, with a BA in Strategic Communications and Minor in Human Services. |
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Joel Book Joel Book is Director of eMarketing Research and Education at ExactTarget. With more than 35 years of experience in data-driven marketing, Book teaches organizations how to use customer data and marketing automation technology to deliver relevant information and offers that drive sales and retain customers. He is one of the most engaging and highly rated speakers in the country because his presentations are packed with practical insight on the most effective tactics for customer engagement and feature "Best-in-Class" examples of B2B and B2C companies that are doing it right. Book is a 1976 graduate of the University of Illinois where he earned a B.S. in Marketing Communications. He is a member of several professional organizations including the Direct Marketing Association and the Business Marketing Association, and has been recognized by the Sales Lead Management Association as one of the top 50 most influential people in sales lead management. |
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Matt Byrd Matt Byrd manages email marketing at WeddingWire, the nation's #1 wedding network, designed to empower both engaged couples and wedding professionals. WeddingWire supports its various audiences through a suite of online planning tools, the industry's largest directory of reviewed wedding vendors, and an innovative SaaS platform for small businesses. Through his role, Byrd oversees strategy, execution and fulfillment of all email campaigns, with the goals of generating substantial Web traffic to the network, increasing user engagement with the site's tools and resources, and contributing towards significant revenue generation for the company. A native Texan, Byrd earned his BFA at the University of Oklahoma and now resides in Washington, D.C. With a background in both marketing and development, he is well-versed in email strategy, coding and design. When he's not scheduling campaigns or battling HTML oddities, Byrd is passionate about the arts, and once earned a Guinness World Record as part of a marketing campaign for Goodman Theatre in Chicago. |
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J. David Green Dave Green is the Director of Best Practices at MarketingSherpa, a MECLABS Group company. He has coauthored a book on scalable lead generation, written numerous blogs and white papers, and spoken at the DMA, MarketingSherpa, the BMA and many other industry events. Key accomplishments include designing and re-engineering for two of the largest software companies telesales operations that significantly exceeded first-year quota by over 30 and 60 percent, respectively. Green also wrote the business plan and helped secure the funding for a department focused on demand generation and global lead management for a Fortune 500 firm. Green then helped recruit the staff and select the vendors that drove over a billion dollars in pipeline in the first 20 months of operation. |
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Justin Bridegan Justin is the senior marketing manager for MECLABS and oversees the product marketing for all conferences, events, and publications. He has over eight years of experience in marketing to the software training industry, printing industry, and marketing professionals. As one of the contributing authors of MarketingSherpa's 2011 B2B Marketing Benchmark Report, he regularly speaks at our Summits and webinars. He specializes in creating, planning, and implementing new marketing techniques across the industry. |
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Zach Monroe Since entering the digital marketing industry more than five years ago, Zach Monroe has specialized in email marketing and deliverability, marketing automation, CRM marketing, and digital strategy. He is passionate about automating marketing processes and has a successful track record of leveraging marketing automation to support engagement goals and revenue growth for both small businesses and enterprise-level organizations. |
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David Kirkpatrick David has over twenty years of experience in business journalism, marketing and corporate communications. His published work includes newspaper, magazine and online journalism; website content; full-length ghosted nonfiction; marketing content; and short fiction. He served as producer for the business research horizontal at the original Office.com, regularly reporting on the world of marketing; covered a beat for D/FW TechBiz, a member of the American City Business Journals family; and he provided daily reporting for multiple LocalBusiness.com cities. David's other media and corporate clients include: USA Today, Oxford Intelligence, GMAC, AOL, Business Development Outlook and C-Level Media, among many others. |
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Brad Bortone Brad Bortone is a senior editor and writer for MECLABS, and brings more than ten years of journalism experience to the table. In his three years with MECLABS, he has served as editor for the company's online and print work, including case study articles, benchmark reports, handbooks, event guidebooks, Summit presentations and marketing sends. Additionally, he has written numerous articles and blog posts for both the MarketingSherpa and MarketingExperiments brands. Bortone is experienced in both corporate and nonprofit copywriting, having published work for Ogilvy Public Relations Worldwide, The New York City Department of Education, The National Academy of Sciences, Johnson & Wales University, and the Diabetes Research and Wellness Foundation. Additionally, his creative freelance writing has been featured in a wide array of print and online outlets, including The Newark Star-Ledger, ESPN: The Magazine, SportsNet New York, and CNN.com. |
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Dennis Dayman Dennis Dayman has more than 17 years of experience combating spam, security issues, and improving email delivery through industry policy, ISP relations and technical solutions. As Eloqua's Chief Privacy and Security Officer, Dayman leverages his experience and industry connections to help Eloqua's customers maximize their delivery rates and compliance. Previously, Dayman worked for StrongMail Systems as Director of Deliverability, Privacy, and Standards, served in the Internet Security and Legal compliance division for Verizon Online, as a senior consultant at Mail Abuse Prevention Systems (MAPS), and started his career as Director of Policy and Legal External Affairs for Southwestern Bell Global, now AT&T. As a longstanding member of several boards within the messaging industry, including serving on the Board of Director's Messaging Anti-Abuse Working Group (MAAWG), Coalition Against Unsolicited Commercial Email (CAUCE), International Association of Privacy Professionals (IAPP) educational board, Email Sender and Provider Coalition (ESPC), and Email Experience Council (EEC). Dayman is actively involved in creating current Internet and telephony regulations, privacy policies and anti-spam legislation laws for state and federal governments. |
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Loren McDonald Loren McDonald’s role at Silverpop is to educate clients and prospects on best practices and emerging trends in email marketing and marketing automation. He has more than 25 years of experience in marketing, consulting and strategic planning. McDonald has held executive marketing positions at companies including Lyris Inc., EmailLabs, USWeb/CKS and Arthur Andersen. He has written more than 400 articles and blogs, is a frequent speaker and presents roughly 20 Webinars each year. He has won several awards, including the eec 2011 Marketer of the Year and the 2005 American Business Award's (The Stevie's) Marketing Executive of the Year. |
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Jay Baer Jay Baer is President of Convince & Convert, and author of The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social. Baer was named as one of America's top three social media consultants by Fast Company, and has helped leading brands craft and implement winning social strategies. |
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Austin McCraw From Web clinics to certification courses, Austin McCraw works behind the scenes to bring our research analysts’ discoveries to our audience in clear and creative ways. Before joining MarketingExperiments, McCraw was the Promotions Director for a PBS affiliate in Gainesville where he was in charge of publicizing local and national programming. A graduate of the University of Florida’s College of Journalism and Communications, McCraw specializes in new media and video production by day and producing family memories with his wife and two children by night. |
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Jim Cavale As Chief Operating Officer for Iron Tribe Franchising, Jim Cavale works day-in, day-out on developing and scaling the Iron Tribe model through the innovation of online technologies and offline systems that have streamlined the entire operation for each Iron Tribe gym, so that the manager and their staff of coaches can focus on delivering the priceless Iron Tribe experience to its clients (the average client spends $300/month under their membership agreement). Since graduating from the University of Montevallo in 2005, Cavale started and exited his first business, a college sports recruiting web site called NextSpex.com, so that he could partner with Iron Tribe Founder Forrest Walden, to open the company's second ever location, as its franchise prototype in 2011. Upon reaching the 100 client mark, Jim trained his staff to manage the location and joined Walden, in their then humble corporate office of 400 square feet. Since then, Iron Tribe now has 6 corporately owned locations in the Birmingham, AL area and has launched its franchise model this past April 2012. To date, Iron Tribe has sold 24 franchise locations throughout the Southeast and that corporate office has been built to house and support a staff of more than 30 employees. |
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Dave Mossop As Expedia Cruise Ship Centers' Manager of Interactive Marketing, Dave Mossop is responsible for promoting customer engagement through integrated online initiatives. In this role, he develops personalized email, social and website marketing solutions designed to generate leads and drive business for more than 3,800 Cruise Consultants across North America. Mossop is also responsible for continual testing and optimization of the online programs to ensure maximum impact and ROI. Prior to joining Expedia Cruise Ship Centers, he worked for a boutique advertising agency, where he developed and managed several online marketing initiatives for small- to medium-sized businesses. |
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Matt Bailey Matt Bailey is the founder and president of SiteLogic Marketing. With more than 15 years in the Web marketing industry, Bailey excels in combining his marketing background with programming know-how to help companies create comprehensive strategies that improve Web presence and conversions. |
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Hunter Boyle Hunter Boyle leads business development for AWeber, which helps businesses grow with email and social media tools. A seasoned speaker, content marketer and former editor of the MarketingExperiments Journal, Internet Marketing Report, What's Working in Sales Management and Industry Standard, Boyle has been helping organizations optimize their digital initiatives since the dot-com days. An alumnus of both Boston University and San Francisco Comedy College, Boyle is an avid traveler, photographer, volunteer and craft beer lover. |
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Brad Schleif Brad Schleif has more than 24 years of marketing experience in the areas of retail, catalog and most recently travel. Over the past 14 years, his marketing experience has been focused primarily on the online areas of email marketing, search and Web. Since entering the travel industry in 2004, he has excelled in the extensive use of customer data to create highly relevant/personalized email programs that drive significant revenue. He has been with Carlson Rezidor Hotel Group since 2009. |
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Michael Lykke Aagaard With experience from hundreds of experiments and tests, Michael Lykke Aagaard is one of the foremost thought leaders within the field of evidence-based marketing. He has an agency background in CRO/copywriting, but opted for a freelance career in order to pursue his obsession with uncovering what really works in optimization. As an avid practitioner of MECLABS' core principles, Aagaard has adopted the heuristic approach to optimization and supplemented it with his own unique mix of insights and professional experience. In his career, he has helped everything from small retailers to large international companies improve sales and conversion rates. He is known for his enthusiasm and hands on approach to optimization and is a popular speaker and teacher on the subject of testing and LPO. |
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Jermaine Griggs Jermaine Griggs, 29, is a minister, musician, entrepreneur, and public speaker. Having grown up in the inner city of Long Beach with just his mom and sister, he always envisioned life on the other side of the tracks. At 16, he started Hear and Play Music, an instructional music company specializing in teaching piano by ear. With only $70, he bought the domain name HearandPlay.com and launched the company that would not only change his life but hundreds of thousands of musicians around the world through his books, DVDs, and online training courses. Today, more than two million aspiring musicians download his online lessons every year, and over 301,700 loyal students receive his regular newsletters. Having seen his company grow from a few hundred dollars a month into a multimillion dollar business, he now shares his story with entrepreneurs all over the country and recently launched AutomationClinic.com in 2012 as a place to share his marketing automation philosophies and strategies. |
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Laura Velasquez Laura Velasquez is the marketing program manager for promotional email at Recreational Equipment Inc. (REI) where she oversees strategy, execution and delivery for the Gearmail program. Her robust marketing background in REI Visa, REI Adventures and REI Membership programs has enhanced the REI email team’s ability to deliver an appropriate, on-brand membership experience while continuing to meet sales goals. Partnering with internal mobile and e-commerce teams, Velasquez has helped create a seamless shopping experience, from email to website, which has led to REI’s email program becoming a leader in utilizing mobile email best practices. |
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Ryan Phelan Ryan Phelan is the Vice President of Strategy for Acxiom/Digital Impact with more than 13 years of online marketing experience to help clients realize the potential within their email programs. Prior to Acxiom, he served as VP, Strategy for BlueHornet and Director of email marketing and acquisition for Sears.com and Kmart.com. Prior to his tenure at Sears Holdings, Phelan managed the east coast professional services division at Responsys and was director of Internet marketing and advertising at InfoUSA. |
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James Fedolfi James Fedolfi is Vice President of Product Development at Outward Media, Inc. (OMI). A multi-channel marketing data compilation expert, James leads the efforts in managing and validating the hundreds of millions of data records that comprise OMI's B2B and B2C marketing databases. James has built OMI's databases from the ground up. Consisting of over 200 million consumer records (along with up to 500 demographic and specialty elements), and more than 91 million valid, active consumer email addresses, OMI's B2C database is one of the largest and most accurate in the industry. Likewise, our B2B database consists of information on over 40 million business locations (complete with a full suite of firmagraphic data associated to each record), and over 58 million contacts -- 20 million of which have a valid email address. James leads the team that ensures that all of this data remains consistently updated – garnering OMI the status as the industry-leader in data accuracy. Additionally, James manages OMI Services Technology (email cleansing, campaign management and deployment technology). In addition to our data cleansing and updating technology, his team recently re-launched our campaign management platform (eMailZin). Due to James' broad and deep expertise in email marketing, he instinctively understands how to build industry-leading products. Because of this, eMailZin boasts deliverability rates in the high 90 percentages on acquisition campaigns deployed on behalf of our Clients in Financial Services, Telecommunications and Technology sectors. Due to James' attention to this technology, the platform has the capability of efficiently deploying tens of millions of email messages in a day – all while achieving these exceptionally high deliverability rates. James studied at Tulane University and at Goldsmiths, University of London. James offices out of OMI's New York office. |
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Christine Hua Christine Hua currently manages the e-mail marketing program for NFL.com and analytics for the digital media properties at the National Football League. As Marketing Manager, Hua has been integral in the growth and monetization of the email program since she joined the NFL in March 2011. Prior to the NFL, Hua worked at Time Inc. on titles such as Sports Illustrated, Real Simple, and Cooking Light in the Consumer Marketing group. She holds a B.A. in Economics and Psychology from the University of Michigan - Ann Arbor. |
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Donna Krizik Donna Krizik has worked in sales and marketing for the past 10 years, and is currently the Director of Client Communications at Crestwood Associates LLC, an Illinois and Indiana Dynamics GP, SL, and CRM partner. Prior to joining Crestwood in 2011, she spent five years in the Dynamics channel at Feterick & Associates, where she wore many hats and acquired a broad base of knowledge in marketing, selling, and promoting the Dynamics GP, SL, and CRM product lines. Krizik holds a Bachelor of Science in Business and Marketing, with minors in Economics and Psychology from Roosevelt University. |
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Table 1:
David Fowler Topic: Top 10 Email Delivery Best Practices |
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Table 2:
Manny Ju Topic: Maximizing Mobile Email ROI |
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Table 3:
Shruti Sharma Topic: Utilizing Automated Messages to Improve Your Email Program |
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Table 4:
Meetul Shah Topic: Optimize Data for Your Prospect Outreach |
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Table 5:
Michael Kelly Topic: Roadmap to Email Marketing Content |
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Table 6:
Will Elliot Topic: Segmentation Strategies |
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Table 7:
GB Heidarsson Topic: How prevalent is competition in the inbox or Making sure the mail gets though |
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Table 8:
Alanna Vallee Topic: Tips and Techniques for Responsive Email Design |
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Table 8:
Adrian Olvera Topic: Tips and Techniques for Responsive Email Design |
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Table 9:
Jim Ducharme Topic: The Best Times to Send |
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Table 9:
Mac Ossowski Topic: The Best Times to Send |
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Table 10:
Jeffrey Rohrs Topic: How to Sell Email's Value to the C-Suite (Again) |
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Table 11:
Joel Book Topic: Is Social Media Just a Tactic in Search of a Strategy? |
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Table 12:
Justin Orgel Topic: Email Marketing as the Foundation for Digital Engagement |
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Table 13:
Michelle Klan Topic: 5 Ways to Design with Image Blocking & ROI In Mind |
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Table 14:
Dave Wilby Topic: Using Data to Understand ROI, Success and Effectiveness |
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Table 15:
Justine Jordan Topic: Fundamentals of Mobile-Friendly Emails |
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Table 16:
Nazzareno Gorni Topic: Deliverability in Europe |
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Table 17:
Tim Draegen Topic: Email Visibility Like You've Never Seen It Before |
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Table 18:
Apparao Karri Topic: B2B Data in the Era of Automation, Inbound and Job Turnover |
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Table 19:
Bill Haskitt Topic: Improve Your Marketing Automation IQ |
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Table 20:
David Hibbs Topic: The Power of Social Isn't Likes, It's Data |
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Table 21:
Michelle Casey Topic: Responsive Email Design: Tips, Techniques, and Results |
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Table 21:
John Lewis Topic: Responsive Email Design: Tips, Techniques, and Results |
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Table 22:
Dave Walter Topic: Behaviors to Drive Relevance and ROI in Your Campaigns |
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Table 23:
Chad Pollitt Topic: Improving B2B Lead Generation Performance |
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Table 24:
Kara Trivunovic Topic: Three Steps for Embracing Mobile-Optimized Email |
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Table 25:
Brian Cardona Topic: Improving Data Quality and Deliverability |
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Table 26:
Chris Frank Topic: 2013 Marketing Automation "Must Do's" |
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Table 27:
Eddie Howard Topic: Creating Irresistible Emails in 2013 |
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Table 28:
Steve Jones Topic: Are Sales and Marketing Getting Closer in 2013? |
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Table 29:
Jason Warnock Topic: Email Deliverability: The What, Why and How |
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Table 30:
Brian Deagan Topic: A 3 Step Approach to Getting Mobile Email Right |
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Table 31:
Don Wynns Topic: B2B Data Decay: Best Practices for List Hygiene |
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Table 32:
Alex Wasserman Topic: What's Data Got to Do With It? |
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Do you need help justifying your trip to Email Summit 2013? |
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10 reasons how Email Summit 2013 can help you become a more effective email marketer. |
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Here’s what past Email Summit Attendees have said:
"I've been in Marketing for 20+years working with everything from consumer products to highly technical automation systems. This Summit offered both the breadth and depth on all things in digital marketing for the novice to the seasoned veteran. Thanks!"
Bob Hebher
Meco Corporation
"I have been challenged, inspired, taught, stretched and have enjoyed the experience. As a relatively small charity, having only recently embarked on email marketing, what I have learned, I will take back to the team and will really enjoy implementing it. A big thank you to MarketingSherpa for putting on a very professionally run event and for making the conference so engaging and useful."
Philip George
New Wine
"So incredibly helpful and insightful, learned basic and advanced tactics. Overall, Fantastic!"
Kirstie Linse
All Star Directories
“I’m always impressed with the breadth and scope of MarketingSherpa’s coverage. In the first hour of the Summit alone I have gained invaluable takeaways to help me achieve better responses to our email campaigns. Sherpa always provides me with ‘golden nuggets’ of information that I can put into practice right away. Thanks!”
Tom Ehart
BNA Tax & Accounting
