Training > Marketing Summits > Email Summit 2014

Email Summit 2014 Official Agenda

Session Topic Key:

       

Email Messaging Workshop

9:00-10:00 am

Coffee & Pastries

10:00-10:30 am
Session 1
Introduction: Why email optimization?
10:30-11:30 am
Session 2
Capture: Building high-quality email lists
11:30-11:45 am

Break

11:45-12:45 pm
Session 3
Open: Crafting arresting subject lines
12:45-1:45 pm

Lunch

1:45-2:45 pm
Session 4
Click: Writing effective email copy
2:45-3:00 pm

Break

3:00-4:00 pm
Session 5
Convert: Converting clicks to sales
4:00-5:00 pm

Email Messaging Certification Exam

5:00-7:00 pm
Welcome Party on the Exhibitor Floor

 

Sponsored Workshops

Listrak's Retail Email Marketing Bootcamp

 

Return Path's Deliverability Workshop

This one-day training workshop will provide you the framework to implement a world-class strategic retail email marketing program. It will take an exclusive deep dive into retail-specific campaigns that enhance the customer journey by providing a more personalized shopping and brand experience.

 

You'll learn 40 points of failure that could cause your email to go undelivered or land it in the junk folder instead of being delivered to the inbox. We'll dissect each area and provide you with best practices to avoid these traps and an update on the big four global mailbox providers and their latest spam filtering requirements.