Training > Marketing Summits > Email Summit 2014

Return Path's Email Deliverability Workshop: Beyond the Basics

Monday, February 17, 2014
1:30 – 5:30 p.m.
Aria Resort & Casino Las Vegas

As marketers, you spend a lot of time and money creating world-class email campaigns. However, getting that email to your subscribers' inbox can be tricky business. We've identified 40 points of failure that could cause your email to go undelivered or land it in the junk folder instead of being delivered to the inbox. We'll dissect each area and provide you with best practices to avoid these traps and an update on the big four global mailbox providers and their latest spam filtering requirements.

Led by two of Return Path's experts, Tonya Mitchell and Julia Peavy, this class will provide you with a wealth of best practices to improve your sending reputation including:

  • Reducing complaints
  • Improving list quality
  • Increasing engagement
  • Optimizing email creative and other strategies



 


Who Should Attend?

This four-hour workshop is ideal for marketers looking to improve the inbox placement rates of their email campaigns as well as those interested in trying to better understand all of the components that effect email deliverability.

After completing this class, you'll be able to:

  • Define commonly-used deliverability terms and concepts.
  • Understand the email ecosystem and maximize your inbox placement rates.
  • Explain what a sender reputation is and why it's important.
  • Build and maintain a positive sender reputation.
  • Understand how the Return Path Email Intelligence Suite can help enable high email deliverability.

 

Agenda

1:30-2:00pm

Introduction:

  • Email Trends
  • Email Delivery – What could go wrong?
  • Email Fundamentals
2:15-3:15pm

Where do I focus my efforts?

  • Reputation
  • Content & Rendering
  • List Quality & Segmentation
3:15-3:30pm

Break (incl. coffee, tea, soft drinks, water and light snack)

3:30-5:30pm

Where do I focus my efforts? (cont)

  • Complaints
  • Spoofing & Phishing Awareness
  • ISP Filtering
  • Engagement & the Competition
 

Space is extremely limited - Register today

Don't miss out on this invaluable opportunity! Select the best option for you below:

 

Return Path Workshop Speakers

Tonya Mitchell

Tonya Mitchell

As a Senior Deliverability Consultant at Return Path, Tonya Mitchell focuses extensively on identifying each client's individual cause for email deliverability issues and develops customized strategies for improvement. Based on years of experience and research, Tonya employs a blend of email industry best practices, vertical expertise and hard data to maximize her client's deliverability, revenue and program growth potential. Her portfolio of clients includes Fortune 500 companies, online retailers, publishers and market research companies.

 

Julia Peavy

Julia Peavy

As a Director for Return Path's Response Consulting group, Julia works with clients to increase the ROI of their email programs by optimizing the subscriber experience. With over 12 years of online marketing experience, she uses her knowledge of email content development, segmentation, web analytics, and online contact strategy to ensure clients are engaging their audience, increasing their subscriber lists, and ultimately, generating revenue and sales leads.