Watch 15 free HD videos from Email Summit 2014
Access Limited to the First 2,000 Marketers
What if you could get a behind-the-scenes look at how successful email marketers overcome the very email challenges you face right now?
At Email Summit 2014, your high-performing peers came together to share what worked (and didn’t) in their award-winning campaigns. And now, iContact is sponsoring instant access to video replays of sessions that will teach you:
- How moving away from unsegmented, batch-and-blast sends to targeted, triggered email marketing increased clickthrough 1,112%
- How minor changes to a promotional email template increased revenue per email 152%
- How offering membership instead of just an email signup achieved a 67% conversion rate and boosted list growth 930%
Plus 12 more sessions covering responsive email design, content marketing, list cleanup, and more
What other marketing leaders say about Email Summit:
"... one of the few, if not the only, voice in the media market that really focused on results."
Jeffrey Rohrs, Vice President of Marketing Insights, ExactTarget
"This Summit is great because everything is intended to have you do better at marketing or digital strategy."
Shirley Salmeron, Northeast Sales Director, Teradata
"I've been to maybe five or six Summits. It's always a good show."
John Caldwell, Principal and Founder, Red Pill Email
Get instant access to all 15 sessions now
The best 15 sessions from Email Summit 2014
In this session, Flint McGlaughlin, Managing Director, MECLABS, reveals how ordinary marketers can achieve personalization-grade results in half the time required for typical personalization implementation campaigns through a detailed analysis of recently conducted email experiments and this year's winners for Best in Show in MarketingSherpa Email Awards 2014, presented by ExactTarget. In this session, Byron O'Dell, Senior Director of Demand Management, IHS – whose team won Best in Show for Lead Generation in MarketingSherpa Email Awards 2014, presented by ExactTarget – discusses three key challenges his company overcame to move away from unsegmented, batch-and-blast sends to targeted, triggered email marketing. The result was a 1,112% higher clickthrough rate. Under the pressure of Google algorithm changes, Eventful needed to transform its approach to marketing and turn to its email campaigns to better focus on their customers' needs. In this session, Paul Ramirez, Vice President of Operations, and Ryan Blomberg, Director of Engineering, both of Eventful, discuss what you can learn from the team's approach to personalization for its 21 million subscribers. In this session, a diverse panel of American and European experts, solution providers and major brands discuss key challenges to multi-device email design and offer practical tips every marketer can use to improve their customer response efforts. These speakers will help you design emails that look great and improve results regardless of the platform your customers view it on. In today's fast-evolving, incredibly competitive PC and tablet market, it's more important than ever for companies to be able to showcase products that are designed to fit the dynamic lifestyles of consumers. In this case study session, Dave Sierk, Consumer and Small Business Email Strategy, Dell, shares insights on how Dell is designing more engaging emails for its customers. In this case study session, Christine Nurnberger, Vice President, Marketing, SunGard Availability Services, shares how popular culture and understanding the human interests of its B2B audience created an effective platform to elevate the brand. In this concluding session, Flint McGlaughlin, Managing Director, MECLABS, implements principles attendees learned at Summit by conducting a live audience optimization session on email campaigns, including subject lines, body copy and content as well as campaign landing pages. In this session, Marcia Oakes, Senior Online Marketing Manager, Calendars.com, shares how the seasonal retailer tackled the challenge of engaging its subscribers year-round with brand-enhancing content marketing, all without compromising the success of its traditional promotional campaigns. In this case study session, Chris Hawver, Team Leader, Americas Marketing Channel, Tennant Company, shares insights into how the team transformed a traditional B2B manufacturer’s marketing department using creative emails as a primary medium in demand generating marketing campaigns. In this case study presentation, Jessica Andreasen, Email Marketing Manager, ZAGG, shares how the No. 1 maker of mobile accessories in the U.S. made minor changes to a promotional email template to significantly increase email revenue while reducing excess inventory. To help you target, personalize, engage and serve the customers more effectively, Laura Mihai, Email Marketing and Lead Generation Specialist, 3M Canada, shares how her team periodically executes list cleanups. In this session, Thomas Mender, Senior Manager, Database Marketing, Whirlpool Corporation, provides a behind-the-scenes look at the Whirlpool Ice lead generation campaign, and explains how he took what he learned from Email Summit 2013 and challenged the brand and agency teams to develop a version of the creative that focused solely on the business goal. Why should potential customers subscribe to your email list? One of the very few compelling answers is – quality content. But content itself is not enough. In this session, watch Brian Clark, Founder and CEO, Copyblogger Media, to learn how his team grew Copyblogger's list and achieved a 67% conversion rate on its free subscription page. Jon Powell, Senior Manager of Research and Strategy, MECLABS, conducted a meta-analysis of e-commerce Research Partnerships and case studies from the past five years to help answer questions like “Which email integration campaign should I choose?” In this session, he reveals an underlying strategic formula for integration campaigns that produce an unusually substantial increase in sales.
Limited access provided by:
iContact provides a professional email marketing solution to help businesses of all stages and sizes maximize their online marketing results.
© 2000-2014 MarketingSherpa, LLC.
4315 Pablo Oaks Court, Jacksonville, FL 32224