Training > Marketing Summits > Email Summit 2014

Professional Certification Workshops

Become a MECLABS Certified Marketing Professional

In addition to two insightful days of real-world case studies, thought-provoking keynote sessions and collaborative roundtable discussions with your peers, Email Summit attendees will have the option to add professional workshop training to their agendas at a greatly discounted rate.

Workshop tickets can be purchased individually for $895. However, Email Summit attendees are able to add workshops for only $495 each (more than 40% off) and have three options to choose from:

Monday, February 17, 2014

Email Messaging Workshop

10:00 a.m. - 5:00 p.m.


Come and learn how to:

  • Build strong lists
  • Craft effective emails
  • Convert clicks to sales
  • Test and optimize your campaign performance

To purchase this workshop individually, click here.

Thursday, February 20, 2014

NEW Lead Management Workshop

10:00 a.m. - 5:00 p.m.


Come and learn how to:

  • Find the perfect balance between lead quantity and quality
  • Distinguish between sales-ready leads and unqualified prospects
  • Nurture curious shoppers into knowledgeable buyers

To purchase this workshop individually, click here.

—OR—

Landing Page Optimization Workshop

10:00 a.m. - 5:00 p.m.


Come and learn how to:

  • Improve the efficiency of any landing page
  • Increase the percentage of visitors that become sales leads and/or customers
  • Identify negative page elements that hurt conversion rates
  • Link revenue back to specific marketing initiatives

To purchase this workshop individually, click here.


Feel free to check out the entire agenda for Email Summit 2014.

 

Sponsored Workshops

Listrak's Retail Email Marketing Bootcamp

This one-day training workshop will provide you the framework to implement a world-class strategic retail email marketing program.

 

Return Path’s Deliverability Workshop

This class will provide you with a wealth of best practices to improve your sending reputation including improving list quality, increasing engagement along with many other strategies.

 

Use ExactTarget Like A Pro:
Tips for getting more from the platform

This four-hour training event will provide new, existing, or prospective users of ExactTarget with a review of the elements that have the most impact on your email marketing efforts.