Training > Marketing Summits > Lead Gen Summit 2013


Tuesday — Summit

Session Topics
8:00-9:00 am Networking Breakfast & Registration
9:00-9:30 am Welcome and Introduction

Flint McGlaughlin, CEO & Managing Director, MECLABS

9:30-11:00 am Tactical Training:
The Marketer as Philosopher: How to rethink who you are as a marketer so you can radically improve what you do

Flint McGlaughlin, CEO & Managing Director, MECLABS

11:00-11:30 am Networking Break and Sponsorship Exposition
11:30-12:00 pm Transferable Case Study:
Lead Capture: How a Healthcare Company Increased Demand for Services 300%

Jon Ciampi, VP Marketing, Business Development & Corporate Development, CRC Health

12:05-12:35 pm Transferable Case Study:
Site Redesign that Appeals to Diversifying Markets Increases Lead Capture 89%

Jacob Baldwin, Search Engine Marketing Manager, One Call Now

Industry Expert Deep Dive:
10 Steps to Building a Killer Outbound Digital Campaign that generates 15,000 responses per quarter

Tami Cannizzaro, Executive Director of Marketing, IBM

12:35-2:00 pm Networking Lunch and Sponsor Exposition
2:00-3:00 pm Panel of Industry Experts:
How much should leads cost? Tips for different channels, industries, and deal sizes

Atri Chatterjee, CMO, Act-On Software
Erik Matlick, CEO of Madison Logic
Dave Walters, Product Evangelist, Silverpop
Tom Reid, Executive Director, Hacker Group

3:00-4:00 pm Interactive Roundtable Sessions at Lead Gen Summit 2013
4:00-4:30 pm Networking Break and Sponsor Exposition
4:30-5:15 pm Keynote Address:
Content Marketing: How a 60-year-old media company is pioneering the future of advertising

Ninan Chacko, CEO, PR Newswire

5:30-7:30 pm Networking Party