Agenda

Pre-Summit Workshop:
Landing Page Optimization

This seven-session course will teach you "what to test" and show you a systematic method for applying the five essential elements of website conversion. You'll learn how to:

  • Motivate page visitors to take action
  • Design landing pages that hold visitors' attention
  • Develop and clearly express your value proposition
  • Analyze results to make further improvements

Once you have taken and passed the final exam, you will be designated as a Certified Professional in Landing Page Optimization
8:00-9:00am Breakfast & Morning Workshop Registration
9:00-11:00am Landing Page Optimization Workshop
Instructor:
Dr. Flint McGlaughlin, CEO & Managing Director, MECLABS
11:00-11:15am Break
11:15am-12:15pm Landing Page Optimization Workshop (continued)
12:15-1:00pm Lunch
1:00-3:00pm Landing Page Optimization Workshop (continued)
3:00-3:15pm Break
3:15-4:00pm Certification Exam
Optimization Summit – Day 1
7:00-8:15am Networking Breakfast & Registration
8:15-8:30am Welcome & Introduction
Speaker:
Daniel Burstein, Director of Editorial Content, MECLABS Primary Research
8:30-9:30am Summit Kick-Off Session
Speaker:
Dr. Flint McGlaughlin, CEO & Managing Director, MECLABS
9:30-10:00am Case Study
Speaker:
TBD
10:00-10:45am Networking Break and Sponsor Exposition
10:45-11:15am Tactical Training
Speaker:
TBD
11:15-12:15am Keynote Address
Speaker:
TBD
12:15-1:30pm Networking Lunch and Sponsor Exposition
1:30-2:15pm Expert Panel
Panel Moderator:
TBD
Panelists:
TBD
2:15-3:00pm Case Study
Speaker:
TBD
3:00-3:45pm Networking Break and Sponsor Exposition
3:45-4:30pm Expert Panel
Panel Moderator:
TBD
Panelists:
TBD
4:30-5:30pm Keynote Address
Speaker:
TBD
5:30-7:30pm Networking Cocktail Reception
Optimization Summit – Day 2
8:00-9:00am Networking Breakfast & Sponsor Exposition
9:00-10:15am Keynote Address with Q&A
Keynote Speaker:
TBD
10:15-11:00am Case Study
Speaker:
TBD
11:00-11:15am Break
11:15am-12:00pm Case Study
Speaker:
TBD
12:00-12:45pm Case Study
Speaker:
TBD
12:45-2:00pm Networking Lunch and Sponsor Exposition
2:00-2:45pm Tactical Training
Speakers:
TBD
2:45-4:00pm Live Optimization & Closing Remarks
Speaker:
Dr. Flint McGlaughlin, CEO & Managing Director, MECLABS
Post-Summit Workshop:
Fundamentals of Online Testing

Improve your online testing skills, increase your company's revenue, and advance your career with the MarketingExperiments Fundamentals of Online Testing course. This course covers highly valuable material including:

  • Before and after results from tests we've run using our proven testing methodology
  • Key principles for conducting successful online tests - what constitutes a valid sample size, the right test design, how to interpret your results and more
  • Tools that will help you design effective tests for your own existing pages
  • A process for implementing an iterative testing program that will boost website ROI for your company

Once you have taken and passed the final exam, you will be designated as a Certified Professional in the Fundamentals of Online Testing
8:00-9:00am Breakfast & Morning Workshop Registration
9:00-11:00am Fundamentals of Online Testing Workshop
Instructor:
TBD
11:00-11:15am Break
11:15am-12:15pm Online Testing Workshop (continued)
12:15-1:00pm Lunch
1:00-3:00pm Online Testing Workshop (continued)
3:00-3:15pm Break
3:15-4:00pm Certification Exam