Training > Marketing Summits > Optimization Summit

Discovering What Really Works in Optimization

The Optimization Summit is laser-focused on helping marketers discover what really works in optimization and how to apply the science of optimization to their specific marketing needs. Our last Summit was sold out, and we plan to accommodate an even larger crowd in 2012, as we continue to improve programming to best serve your needs.

Join us in Denver on June 11-14, 2012 at the Denver Marriott Tech Center for Optimization Summit 2012 − the only vendor-neutral, research-based optimization marketing event. This year’s Summit is shaping up to be our best to date, as we have a full slate of sessions aimed at overcoming your top challenges with actionable training, grounded in rigorous research and science.

Just Added:
New Bonus Sessions on Key Optimization Topics

We’ve just added 5 new bonus sessions to the schedule on: lead optimization, team development, messaging, test validity, and technology.
Review the full Agenda for session details and more.

To meet this lofty goal and provide you the best possible Summit, we’ll rely on case studies from your peers and the extensive MarketingSherpa and MarketingExperiments research libraries, which include more than:

  • 15 years of optimization experiments
  • 10,000 landing pages tested and optimized
  • 1,000 marketing case studies
  • $10 million in optimization marketing research

Over the course of four days you will learn how to:

  • Measure what matters and use web analytics to make meaningful decisions
  • Test your mission-critical activities using valid and scientific experiments
  • Optimize your conversion processes by stepping into the mind of the consumer

The MarketingSherpa and MarketingExperiments teams have spent countless hours meticulously reviewing speaker applications to verify that the content presented is relevant to your needs, practical to implement and proven in the real world. 

Here are just 7 reasons to attend Optimization Summit 2012:

  1. 15 Years of Optimization Laboratory Research
    MarketingSherpa and MarketingExperiments have more than 15 years of scientific research spanning 1,300 plus experiments, including more than 1 billion emails and 10,000 landing pages. At the Summit you’ll learn from the world’s largest library of case studies and research available, designed to help you measure what matters, test your mission-critical activities and optimize your conversion processes.
  2. New Research on Optimization from MarketingSherpa
    Attendees will receive benchmarks and analysis from MarketingSherpa’s Website Optimization Handbook. This new research will be presented for the first time at the Summit and will arm you with the data and insight necessary to make the best possible decisions for your optimization strategy.
  3. Multiple Case Studies from Marketers (not vendors and consultants) 
    The Summit will include war stories and lessons learned by your marketing peers and mentors. While other events feature presentations by vendors, this event features case studies from actual marketers – your own peers. MarketingSherpa reporters have researched and written more than 1,000 marketing case studies. When we program the Summit, we'll use this extensive experience to determine which case studies are presented at the Summit, providing marketers with the information they need and want.
  4. No Sales Pitches from the Podium
    The speakers at Optimization Summit are just like you – marketers responsible for optimizing websites, testing, launching new products and marketing metrics for email, search, social marketing, lead generation or lead nurturing. You won’t hear any sales pitches about companies or the services they provide – just the information you need to succeed.
  5. One-to-One Coaching Clinics 
    We’ve assembled a team of industry experts that can help you with your unique set of circumstances. This is your chance to get one-to-one advice about your analytics program, your data, your testing platform and your landing pages. We urge everyone to take advantage of this incredible opportunity. These clinics are not cleverly disguised sales pitches. They are designed to address your challenges and leave you with actionable ways to improve your marketing efforts.
  6. Pre- and Post Summit Workshops: Hands on Training
    Attend the Pre- and Post Summit workshops, taught by Dr. Flint McGlaughlin and learn the meta-theory of landing page optimization that has been proven to work in thousands of experiments. Taught for eight years, to thousands of marketers from companies like Google, Cisco, Oracle, Verizon, Vocus and more, this hands-on training course offers you real examples, step-by-step instruction, and insights on how you can optimize your landing pages for maximum conversion.
  7. Add Optimization Certification to Your Professional Resume
    At the end of the Post-Summit Workshop, all attendees will take the exam to receive their Landing Page Optimization Certification. The workshop will teach you what is needed to pass the test to receive your professional certification.