Training > Marketing Summits > Optimization Summit

Presentation Slides

Download PDF slides of a presentation by clicking the linked session title.

Optimization Summit – Day 1
7:00-8:00am Networking Breakfast & Registration
8:00-8:30am Welcome & Introduction: 5 ways to use Optimization Summit to boost your marketing performance
Speaker:
Dr. Flint McGlaughlin, CEO & Managing Director, MECLABS
8:30-10:15am The Web as a Living Laboratory: How MECLABS uses Internet experimentation to optimize messaging
Speaker:
Dr. Flint McGlaughlin, CEO & Managing Director, MECLABS
11:00-12:00pm Bonus Session:
Optimizing the Lead: A data-driven optimization process that goes beyond lead capture
Speakers:
Brian Carroll, Executive Director, Applied Research, MECLABS
Pamela Markey, Director of Marketing & Brand Strategy, MECLABS
11:00-11:30am Expert Panel – 30 Ideas in 30 Minutes
Speakers:
Adam Lapp, Associate Director of Optimization, MECLABS
Michael Lykke Aagaard, LPO Specialist/Online Copywriter, onlinetekstforfatter.dk
Eric Miller, Director of Product Management, Monetate, Inc.
Moderator:
Sergio Balegno, Director of Research, MECLABS
11:30-12:00 Where to Test, What to Test, and What to Ask
Speakers:
Tony Doty, Senior Research Manager, MECLABS
Adam Lapp, Associate Director of Optimization, MECLABS
12:00-1:15pm Networking Lunch and Sponsor Exposition
1:15-1:45pm Case Study – How the Heritage Foundation Increased Online Donations 274% Using the MECLABS Methodology
Speakers:
Tim Kachuriak, Senior Vice President, Innovation & Optimization, Pursuant
Nathaniel Ward, Manager of Online Programs, Heritage
1:45-2:30pm Roundtable Sessions
Speakers:
Kristin Zhivago, President
Zhivago Management Partners, Inc.
How to Optimize Your Company’s Social Media Program (if you’re not the CMO)
Michael Lykke Aagaard, Online Copywriter/LPO Specialist
Online-Tekstforfatter.dk / LandingPages.nu
High-impact Button Copy – How to write Calls to Action that Convert
Jessica Collier, Product Evangelist
ion interactive
Landing Page Copy That Converts
Mary D'Alatri, Director of Account Services
ion interactive
Reducing Friction on Your Landing Pages
Tim Kachuriak, Senior Vice President, Innovation & Optimization
Pursuant
The Flux Capacitor of Online Revenue Maximization
Joy Billings, Experian Interactive
Top 10 Ways to Increase Conversion Rate: Finding the key elements to focus on to optimize your marketing program
Meghan Keaney Anderson, Product Marketing Manager
HubSpot
How to Attract More Qualified Leads Through Inbound Marketing
Jessica Meher, Marketing Manager
HubSpot
How To Do Email the Right Way
Janet Driscoll Miller, President & CEO
Search Mojo
Using Social Network Information to Improve Conversion
Kevin Sperry, Vice President of Sales and Strategic Alliances
SiteSpect
Three Top Tips to Ensure Your Optimization Success
2:30-3:15pm Networking Break and Sponsor Exposition
3:15-3:45pm Case Study – No Test is Too Small to Achieve Big Results
Speaker:
Brian Smith, Chief Marketing Evangelist, Awayfind
Moderator:
Todd Lebo, Senior Director of Content & Business Development, MECLABS
3:15-4:15pm Bonus Session:
Marketer Optimization: How to hire, manage, develop and retain the industry's best marketers
Speakers:
Chuck Coker, Director of Training, MECLABS
Scott Howard, Executive Director, Operations, MECLABS
3:45-4:15pm Case Study – Social Media Marketing: 10 optimization tactics that Scholastic used to grow fans 350%
Speaker:
Gabriela Acatrinei, Digital Marketing Manager, Scholastic
Moderator:
Daniel Burstein, Director of Editorial Content, MECLABS
4:15-5:15pm Keynote Address – The Science of Persuasion: Proven tactics for getting your customers to act
Speaker:
Dr. Noah Goldstein, Author, UCLA Faculty
5:30-7:30pm Networking Cocktail Reception
Optimization Summit – Day 2
7:00-8:00am Networking Breakfast & Sponsor Exposition
8:00-9:45am Quick Win Clinic: The 4 most critical changes you can make to your landing page right now
Speaker:
Dr. Flint McGlaughlin, CEO & Managing Director, MECLABS
9:45-10:15am Case Study – Managing a Transition From Free to Paid Product
Speaker:
Peter Doucette, Executive Director, Circulation Sales & Marketing, Boston Globe
Moderator:
Pamela Markey, Director of Marketing & Brand Strategy, MECLABS
9:45-10:15am Optimizing Your Message: Learn strategies to write high-impact copy and CTAs
Speakers:
Todd Lebo, Senior Director of Content & Business Development, MECLABS
Justin Bridegan, Senior Marketing Manager, MECLABS
10:15-11:00am Networking Break and Sponsor Exposition
11:00-11:30am How-to – Top Three Tips for Testing Success
Speaker:
Tony Uhlir, Internet Customer Experience Manager, Cabelas.com
Moderator:
Todd Lebo, Senior Director of Content & Business Development, MECLABS
11:00-12:00pm Bonus Session:
Validity: How to make sure your testing investment yields reliable data
Speakers:
Bob Kemper, Senior Director of Sciences, MECLABS
Sergio Balegno, Director of Research, MECLABS
11:30-12:00 Case Study – The Biggest Optimization Mistake I Ever Made
Speaker:
Tim Burgess, Web Analytics Manager, Air Canada
Moderator:
Justin Bridegan, Senior Marketing Manager, MECLABS
12:00-1:15pm Networking Lunch and Sponsor Exposition
1:15-2:00pm Keynote Address – How to Optimize Your CEO's Anointing of Your Marketing Efforts
Speaker:
Kristin Zhivago, President, Zhivago Management Partners, Inc.
2:00-2:30pm Case Study – The WOW! Computer: How firstSTREET applied radical redesign to deliver a 400% sales increase
Speakers:
Steve Parker, VP, Internet, firstSTREET
Moderator:
Meghan Lockwood, Research Analyst, MECLABS
2:30-3:15pm Networking Break and Sponsor Exposition
3:15-4:00pm Training – How Sales Uses Digital Content: Likes, dislikes and marketing's optimization
Speaker:
Bob Johnson, Vice President & Principal Analyst,
IDG Connect
3:15-4:00pm Bonus Session:
Crossing the Technology Divide: How to diagnose and troubleshoot Your IT/Marketing Relationship
Speakers:
Meghan Lockwood, Research Analyst, MECLABS
Jessica McGraw, Senior Technical Manager, MECLABS
Spencer Whiting, Senior Manager, Research & Strategy, MECLABS
4:00-5:00pm Live Optimization & Closing Remarks: A hands-on, group evaluation of test ideas for audience-submitted landing pages
Speaker:
Dr. Flint McGlaughlin, CEO & Managing Director, MECLABS