Slides

Optimization Summit – Day 1
7:00-8:15am	Networking Breakfast & Registration
8:15-8:30am	Welcome & Introduction
	Speaker: Daniel Burstein, Director of Editorial Content, MECLABS Primary Research
8:30-9:30am	Summit Kick-Off Session The secret to realizing game-changing results from the content at Optimization Summit 2011
	Speaker: Dr. Flint McGlaughlin, CEO & Managing Director, MECLABS
9:30-10:00am	Selected Insights The MarketingSherpa 2011 Landing Page Optimization Benchmark Report
	Speaker: Boris Grinkot, Associate Director of Product Development, MarketingSherpa
10:00-10:45am	Networking Break and Sponsor Exposition
10:45-11:15am	Case Study Improving marketing ROI through optimizing checkout flows, registration pages and social media promotions
	Speaker: James Keller, Chief Marketing Officer, Shoebuy.com
11:15-12:15am	Keynote Address with Q&A Analytics for Fun & Profit
	Speaker: Matt Bailey, Author of the upcoming book “Internet Marketing: An Hour a Day” and Founder & President of SiteLogic
12:15-1:30pm	Networking Lunch and Sponsor Exposition
1:30-2:15pm	Case Study How Sokolove Law Lifted Conversions by 100% Using a 5-Step Optimization Process
	Speaker: Cara deBeer, SEM Manager, Sokolove Law
2:15-3:00pm	Case Study How Consumer Source, Inc. uses multivariate testing to make intelligent business decisions and ramp up conversions
	Speaker: Paul Terry, Senior Manager - Optimization, Consumer Source, Inc. (A PRIMEDIA company)
3:00-3:45pm	Networking Break and Sponsor Exposition
3:45-4:30pm	Panel Discussion Validity: How to make sure your testing investment yields reliable data (interactive presentation with experts)
	Panel Moderator: Daniel Burstein, Director of Editorial Content, MECLABS Primary Research Panelists: Aaron Gray, Director of Analytics & Optimization, Day2 Bob Kemper, Senior Director of Sciences, MECLABS Eric Miller, Director of Product Development, Monetate
4:30-5:30pm	Keynote Address with Q&A Measuring the Immeasurable: Branding, Buzz and Social Media
	Speaker: Bob Heyman, Author of "Marketing by the Numbers" and Managing Director at Digital Engagement Group All attendees will receive a free copy of the book, “Marketing by the Numbers: How to Measure and Improve the ROI of any campaign”, provided by HubSpot.
5:30-7:30pm	Networking Cocktail Reception in Rooftop Restaurant, hosted by HubSpot

Optimization Summit – Day 2
8:00-9:00am	Networking Breakfast & Sponsor Exposition
9:00-10:15am	Keynote Address with Q&A Clarity Trumps Persuasion: How ordinary marketers are learning to write high impact copy
9:00-10:15am	Keynote Speaker: Dr. Flint McGlaughlin, CEO & Managing Director, MECLABS
10:15-11:00am	Case Study How a small 2-1/2 person marketing team at Eye-Fi implemented a testing program and increased conversions by 140%
10:15-11:00am	Speaker: Randhir Vieira, Director of Product Marketing, Eye-Fi
11:00-11:15am	Break
11:15am-12:00pm	Case Study Raiders of the Lost Cart: How APMEX mined a hidden treasure from abandoned orders and captured 13% of lost revenue
11:15am-12:00pm	Speaker: David McCarty, VP of Internet Marketing, The American Precious Metals Exchange
12:00-12:45pm	Case Study Blogging, Branding and How Optimized Content Marketing Changed the Entire Swimming Pool Industry
12:00-12:45pm	Speaker: Marcus Sheridan, Co-Owner River Pools & Spas
12:45-2:00pm	Networking Lunch and Sponsor Exposition
2:00-2:45pm	Panel Discussion Overcoming operational barriers to optimization implementation
2:00-2:45pm	Panel Moderator: Boris Grinkot, Associate Director of Product Development, MarketingSherpa Panelists: Rita Brogley, CEO, Amadesa Jeff Eckman, CEO, BigGiantConversions Steve Ennen, President & Chief Intelligence Officer, Social Strategy1 Adam Lapp, Senior Optimization Manager, MECLABS Conversion Group
2:45-3:30pm	Live Optimization Session
2:45-3:30pm	Conducted by: Dr. Flint McGlaughlin, CEO & Managing Director, MECLABS
3:30-4:00pm	Closing Remarks

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Testimonials

Here’s what people are saying about other MECLABS events:

"You guys are awesome! Thank you! You have skills, knowledge and ideas to holistically move an organization forward in this new, dynamic, yet unpredictable and fierce marketplace. Thank you!"

Judy Seiler
Angiotech

“I called the office and two vendors at lunch to put what I learned into action even before the session ended. This is outstanding information that would be valuable to anyone in charge of site design, SEO, SEM, banner advertising, social media, product design, creative, or any other discipline that touches the on-site conversion flow.”

Dan Nadelberg
Sovereign Bank

"Anyone involved in marketing, sales, or PR who cares about their ROI needs to take the time to learn this info. People both simplify and complicate optimization and social media at the same time….MarketingExperiments and MarketingSherpa remedy both sides of this situation."

Ashley Testa
Cox Radio

"This is the first marketing conference that I've attended and left feeling more informed and educated. The speakers were great industry experts and truly made an effort to ensure attendees had something to take away at the end of the day. Thank you!"

Stephanie Urban
The Execu|Search Group