Training > Marketing Summits > Optimization Summit
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| Optimization Summit – Day 1 | ||
| 7:00-8:00am | Networking Breakfast & Registration | |
| 8:00-8:30am | Welcome & Introduction: 5 ways to use Optimization Summit to boost your marketing performance | |
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Speaker: Dr. Flint McGlaughlin, CEO & Managing Director, MECLABS |
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| 8:30-10:15am | The Web as a Living Laboratory: How MECLABS uses Internet experimentation to optimize messaging | |
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Speaker: Dr. Flint McGlaughlin, CEO & Managing Director, MECLABS |
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| 11:00-12:00pm |
Bonus Session: Optimizing the Lead: A data-driven optimization process that goes beyond lead capture |
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Speakers: Brian Carroll, Executive Director, Applied Research, MECLABS Pamela Markey, Director of Marketing & Brand Strategy, MECLABS |
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| 11:00-11:30am | Expert Panel – 30 Ideas in 30 Minutes | |
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Speakers: Adam Lapp, Associate Director of Optimization, MECLABS Michael Lykke Aagaard, LPO Specialist/Online Copywriter, onlinetekstforfatter.dk Eric Miller, Director of Product Management, Monetate, Inc. Moderator: Sergio Balegno, Director of Research, MECLABS |
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| 11:30-12:00 | Where to Test, What to Test, and What to Ask | |
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Speakers: Tony Doty, Senior Research Manager, MECLABS Adam Lapp, Associate Director of Optimization, MECLABS |
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| 12:00-1:15pm | Networking Lunch and Sponsor Exposition | |
| 1:15-1:45pm | Case Study – How the Heritage Foundation Increased Online Donations 274% Using the MECLABS Methodology | |
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Speakers: Tim Kachuriak, Senior Vice President, Innovation & Optimization, Pursuant Nathaniel Ward, Manager of Online Programs, Heritage |
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| 1:45-2:30pm | Roundtable Sessions | |
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Speakers: Kristin Zhivago, President Zhivago Management Partners, Inc. How to Optimize Your Company’s Social Media Program (if you’re not the CMO) Michael Lykke Aagaard, Online Copywriter/LPO Specialist Online-Tekstforfatter.dk / LandingPages.nu High-impact Button Copy – How to write Calls to Action that Convert Jessica Collier, Product Evangelist ion interactive Landing Page Copy That Converts Mary D'Alatri, Director of Account Services ion interactive Reducing Friction on Your Landing Pages Tim Kachuriak, Senior Vice President, Innovation & Optimization Pursuant The Flux Capacitor of Online Revenue Maximization Joy Billings, Experian Interactive Top 10 Ways to Increase Conversion Rate: Finding the key elements to focus on to optimize your marketing program Meghan Keaney Anderson, Product Marketing Manager HubSpot How to Attract More Qualified Leads Through Inbound Marketing Jessica Meher, Marketing Manager HubSpot How To Do Email the Right Way Janet Driscoll Miller, President & CEO Search Mojo Using Social Network Information to Improve Conversion Kevin Sperry, Vice President of Sales and Strategic Alliances SiteSpect Three Top Tips to Ensure Your Optimization Success |
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| 2:30-3:15pm | Networking Break and Sponsor Exposition | |
| 3:15-3:45pm | Case Study – No Test is Too Small to Achieve Big Results | |
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Speaker: Brian Smith, Chief Marketing Evangelist, Awayfind Moderator: Todd Lebo, Senior Director of Content & Business Development, MECLABS |
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| 3:15-4:15pm |
Bonus Session: Marketer Optimization: How to hire, manage, develop and retain the industry's best marketers |
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Speakers: Chuck Coker, Director of Training, MECLABS Scott Howard, Executive Director, Operations, MECLABS |
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| 3:45-4:15pm | Case Study – Social Media Marketing: 10 optimization tactics that Scholastic used to grow fans 350% | |
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Speaker: Gabriela Acatrinei, Digital Marketing Manager, Scholastic Moderator: Daniel Burstein, Director of Editorial Content, MECLABS |
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| 4:15-5:15pm | Keynote Address – The Science of Persuasion: Proven tactics for getting your customers to act | |
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Speaker: Dr. Noah Goldstein, Author, UCLA Faculty |
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| 5:30-7:30pm | Networking Cocktail Reception | |
| Optimization Summit – Day 2 | ||
| 7:00-8:00am | Networking Breakfast & Sponsor Exposition | |
| 8:00-9:45am | Quick Win Clinic: The 4 most critical changes you can make to your landing page right now | |
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Speaker: Dr. Flint McGlaughlin, CEO & Managing Director, MECLABS |
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| 9:45-10:15am | Case Study – Managing a Transition From Free to Paid Product | |
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Speaker: Peter Doucette, Executive Director, Circulation Sales & Marketing, Boston Globe Moderator: Pamela Markey, Director of Marketing & Brand Strategy, MECLABS |
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| 9:45-10:15am | Optimizing Your Message: Learn strategies to write high-impact copy and CTAs | |
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Speakers: Todd Lebo, Senior Director of Content & Business Development, MECLABS Justin Bridegan, Senior Marketing Manager, MECLABS |
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| 10:15-11:00am | Networking Break and Sponsor Exposition | |
| 11:00-11:30am | How-to – Top Three Tips for Testing Success | |
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Speaker: Tony Uhlir, Internet Customer Experience Manager, Cabelas.com Moderator: Todd Lebo, Senior Director of Content & Business Development, MECLABS |
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| 11:00-12:00pm |
Bonus Session: Validity: How to make sure your testing investment yields reliable data |
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Speakers: Bob Kemper, Senior Director of Sciences, MECLABS Sergio Balegno, Director of Research, MECLABS |
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| 11:30-12:00 | Case Study – The Biggest Optimization Mistake I Ever Made | |
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Speaker: Tim Burgess, Web Analytics Manager, Air Canada Moderator: Justin Bridegan, Senior Marketing Manager, MECLABS |
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| 12:00-1:15pm | Networking Lunch and Sponsor Exposition | |
| 1:15-2:00pm | Keynote Address – How to Optimize Your CEO's Anointing of Your Marketing Efforts | |
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Speaker: Kristin Zhivago, President, Zhivago Management Partners, Inc. |
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| 2:00-2:30pm | Case Study – The WOW! Computer: How firstSTREET applied radical redesign to deliver a 400% sales increase | |
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Speakers: Steve Parker, VP, Internet, firstSTREET Moderator: Meghan Lockwood, Research Analyst, MECLABS |
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| 2:30-3:15pm | Networking Break and Sponsor Exposition | |
| 3:15-4:00pm | Training – How Sales Uses Digital Content: Likes, dislikes and marketing's optimization | |
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Speaker: Bob Johnson, Vice President & Principal Analyst, IDG Connect |
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| 3:15-4:00pm |
Bonus Session: Crossing the Technology Divide: How to diagnose and troubleshoot Your IT/Marketing Relationship |
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Speakers: Meghan Lockwood, Research Analyst, MECLABS Jessica McGraw, Senior Technical Manager, MECLABS Spencer Whiting, Senior Manager, Research & Strategy, MECLABS |
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| 4:00-5:00pm | Live Optimization & Closing Remarks: A hands-on, group evaluation of test ideas for audience-submitted landing pages | |
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Speaker: Dr. Flint McGlaughlin, CEO & Managing Director, MECLABS |
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