The agenda follows a structure that will help you quickly connect each session you attend to a specific phase of optimizing your website.
Optimization: Determining the value of the company, each product, and each offer. Improving the communication of that value to that value to the customer.
Experimentation: Testing to learn more about what values resonate, and what messaging and processes to secure transactions are most effective.
Transformation: Focused not on only applying what has been learned, but also helping marketers go back and make a cultural shift within their organizations.
The icons found on each session of the agenda indicate which phase of testing will be emphasized.
In this full-day course, Flint McGlaughlin will help to clarify the concept of value proposition. He will sort through the historical/academic clutter surrounding the term, and give marketers a simple and effective framework for crafting effective value propositions. Once you have taken and passed the final exam, you will be designated as a Certified Professional in Value Proposition Development.
Presenter: Flint McGlaughlin, Managing Director, MECLABS
|8:00-9:00am||Networking Breakfast and Registration|
Session 1 –
What is a Value Proposition?
Session 2 –
What Determines the Force of a Value Proposition?
Session 3 –
How to Craft Your Value Proposition
Session 4 –
How to Apply Your Value Proposition + Value Proposition Certification Exam
Featured Case Studies:
Past attendees include: