Training > Marketing Summits > Optimization Summit 2013

One-to-One Coaching Clinics

This is one of the most valuable features of Optimization Summit 2013

We've assembled a team of industry experts to answer your most pressing questions related to optimization. They'll meet with you one-on-one in a half-hour session to listen to your challenges and give you valuable insight. These clinics are free and are designed for you to gain the information you need for your unique situation. We're here to help you get answers and actionable takeaways!

These sessions are on a first-come, first-serve basis. So, don't miss out on this crucial component of your Summit experience!


Coaching Clinic Topics

1. Metrics & Analytics

Learn how to leverage your metrics and analytics to improve your bottom line and gain a deeper understanding of your customers' behavior.

2. Testing

Our coaches will help you determine the most impactful test design for your pages and which metrics to track to ensure successful results and learnings. See what constitutes a statistically valid test and learn how to interpret your results.

3. Value Proposition

Learn how to craft a company or derivative value proposition that is credible, appealing, and exclusive.

4. Conversion Optimization

Our coaches will suggest specific design and messaging test ideas to optimize your conversion rate.


To learn more about the companies and individuals that will be providing advice in our coaching clinics, mouse over the information below.



Spencer Whiting
Lauren Maki
Adam Lapp
Benjamin Filip
Tony Doty
Jon Powell


Dan Quintero