Optimization Summit Presentation Slides |
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The agenda follows a structure that will help you quickly connect each session you attend to a specific phase of optimizing your website. |
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Optimization: Determining the value of the company, each product, and each offer. Improving the communication of that value to that value to the customer. Experimentation: Testing to learn more about what values resonate, and what messaging and processes to secure transactions are most effective. Transformation: Focused not on only applying what has been learned, but also helping marketers go back and make a cultural shift within their organizations. The icons found on each session of the agenda indicate which phase of testing will be emphasized. |
| 7:30-9:00am | Networking Breakfast & Registration | |||
| 9:00-9:30am |
 Introduction:Welcome and Introduction Location: General Session Room Presenter: Flint McGlaughlin, CEO & Managing Director, MECLABS |
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| 9:30-10:30am |
Tactical Training The Marketer as Philosopher: How to rethink who you are as a marketer so you can radically improve what you do Location: General Session Room Presenter: Flint McGlaughlin, CEO & Managing Director, MECLABS |
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| 10:30-11:00am | Networking Break and Sponsorship Exposition | |||
| 11:00-11:30am |
Transferable Case Study: Boston Globe: Discovering and optimizing a value proposition Location: General Session Room Presenter: Peter Doucette, Executive Director of Circulation Sales & Marketing, Boston Globe
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| 11:30-12:00pm |
Transferable Case Study Optimizing Performance and Positioning: When a 10% gain just isn’t enough... Location: General Session Room Presenter: Steve Parker, VP, Direct Marketing Division, firstSTREET
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Industry Expert Deep Dive Value Proposition: How to turn that shiny, new Value Prop into a high-performing page Location: Industry Perspectives Room Presenters: Tony Doty, Senior Manager of Optimization, MECLABS Lauren Maki, Optimization Manager, MECLABS
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| 12:00-1:30pm | Networking Lunch and Sponsor Exposition | |||
| 1:30-2:00pm |
Transferable Case Study: How AARP Services increased referrals and membership renewals Location: General Session Room Presenter: Gaurav Bhatia, Vice President, Digital Strategy, AARP Services
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| 2:00-2:30pm |
The Idea Factory Optimization Panel: 30 Ideas in 30 Minutes Location: General Session Room Presenters: Adam Lapp, Associate Director of Optimization and Strategy, MECLABS Tal Schwartz, CEO, ClickTale Janet Driscoll Miller, President and CEO, Search Mojo
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| 2:30-3:00pm |
Transferable Case Study 5 Optimization Discoveries from the SAP Website Test Lab Location: General Session Room Presenter: Shawn Burns, Global Vice President, Digital Marketing, SAP
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Optimization Tactical Deep Dive: How to write copy that converts - 5 lessons from 300 A/B tests Location: Industry Perspectives Room Presenter: Michael Aagaard, LPO Fanatic, Test Junkie, ContentVerve.com
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| 3:00-3:30pm | Networking Break and Sponsorship Exposition | |||
| 3:30-4:00pm |
Transferable Case Study Content Optimization: Reduce redundancy, improve relevance and increase engagement Location: General Session Room Presenter: Diana Primeau, Director, Member Services, CNET
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| 4:00-4:30pm |
Transferable Case Study: Optimizing Email Signups: How Fidelity Investments boosted email signups Location: General Session Room Presenter: Scott MacMillan, Director, Digital Testing & Optimization, Fidelity Investments
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| 4:30-5:30pm |
Keynote Case Study: Email Optimization: How A/B testing generated $500 million in donations Location: General Session Room Presenters: Toby Fallsgraff, Email Director, Obama for America Amelia Showalter, Director of Digital Analytics, Obama for America
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| 5:30-7:30pm | Networking Cocktail Reception | |||
Featured Case Studies:
Past attendees include:
