Training > Marketing Summits > Optimization Summit 2013

Speakers

Amelia Showalter

Amelia Showalter
Director of Digital Analytics,
Obama for America

Amelia Showalter served as Director of Digital Analytics on Barack Obama's 2012 presidential campaign. She led a cutting-edge Digital Analytics team that designed and implemented hundreds of experiments to improve the performance of all types of digital outreach. From long-term experiments for determining ideal email frequency to short-term tests optimizing all visual aspects of digital outreach, these experiments led to tens of millions of dollars in added revenue for the campaign. Showalter raised standards for data quality and statistical validity in the Obama campaign's digital testing process.

Prior to her position at the Obama campaign, Showalter was a political consultant and provided strategic analysis and micro-targeting models to dozens of campaigns and organizations in the progressive political sphere. Showalter served as Director of Media Strategies with Changing Targets Media from 2009-2010, developing innovative television targeting tools for campaigns at the local, Congressional, and statewide levels. In 2011, Showalter became an expert in redistricting analysis, using advanced Monte Carlo simulation techniques to accurately predict Oregon's legislative outcomes a year and a half in advance of the elections.

Originally from Olympia, Washington, Showalter graduated with honors from Harvard University and later from Harvard's Kennedy School of Government with a Master's degree in Public Policy. After the 2012 election, Bloomberg BusinessWeek named her one of the "most eligible hires in techdom." She now works as a solo consultant, with the mission of bringing the Obama campaign's culture of rigorous testing and analysis to progressive organizations, campaigns, and firms.

   

Toby Fallsgraff

Toby Fallsgraff
Email Director
Obama for America

Toby Fallsgraff, Obama for America's 2012 email director, led the campaign's email messaging, fundraising, and optimization strategy. Before the campaign, he served as a senior email writer for Organizing for America at the Democratic National Committee, following four years at M+R Strategic Services as a communications and email consultant and strategist, working with organizations like the Human Rights Campaign, AARP and the Save Darfur Coalition.

A proud Cleveland native and beleaguered sports fan, Fallsgraff got his start in electoral politics, working on several local Ohio races and managing a congressional campaign in 2008. He graduated from Ohio University's Scripps School of Journalism, and received a Master's degree in political management from George Washington University.

   

Flint McGlaughlin

Flint McGlaughlin
Managing Director & CEO
MECLABS

Flint McGlaughlin is the Director of MECLABS Group. The organization has partnered with key market leaders including, The New York Times, Microsoft Corporation, and Reuters Group. McGlaughlin also serves as the Director of Enterprise Research at the Transforming Business Institute, University of Cambridge (UK), as the Chairman of the Board of Governors for St. Stephen's University, and as a Trustee for Westminster Theological Centre.

McGlaughlin originally studied Philosophy and Theology at the University of London's Specialist Jesuit College. Today, his primary research is focused on enterprise as transformative agent. His work has won multiple awards and has been quoted in more than 13,000 online and offline sources.

   

Scott MacMillan

Scott MacMillan
Director of Digital Testing & Optimization
Fidelity Investments

Scott MacMillan is the Director of Digital Testing & Optimization at Fidelity Investments, a leading financial services firm in Boston. In this role, he leads the testing program and works with business stakeholders to optimize their key success metrics and digital channel experiences of Fidelity’s visitors. Prior to Fidelity, Scott held data-driven marketing and product management roles with Eons, Corporate Technologies and Elderhostel. He is active in his local analytics community, serving as co-leader of the Boston chapter of the Digital Analytics Association, and running an informal quarterly roundtable program with fellow digital analytics practitioners. Scott holds a B.S. in marketing from Lehigh University and is a graduate of Northeastern University’s High Tech MBA program. He currently resides on the north shore of Boston with his wife and two sons, and enjoys outdoor sports and activities.

   

Peter Doucette

Peter Doucette
Executive Director of Circulation Sales & Marketing
The Boston Globe

As executive director of circulation sales & marketing at The Boston Globe, Peter Doucette is responsible for all consumer-facing aspects of circulation and audience development for both print and digital subscribers, consumer strategy, CRM, customer service, and customer loyalty.

Peter joined The Boston Globe in 2007 and has served in a number of roles in the circulation department. Prior to his present role, Mr. Doucette was director of circulation marketing, where he was an architect for the premium-focused circulation strategy, a critical component in the financial turnaround of The Boston Globe in 2009. Prior to that, Peter was the director of home delivery and single copy circulation, where he was responsible for growing revenue for the Globe's home delivery business, maximizing newsstand sales and profitability, and increasing customer satisfaction and engagement.

Previously, Peter was the Vice President of Consumer Marketing at Grand Circle Corporation, a leading travel operator for senior Americans travelling abroad and as an actuarial analyst for the consulting firm Tillinghast-Towers Perrin. Peter also served as a Lieutenant in the U.S. Navy.

Peter is a graduate of the University of Notre Dame and 2011 Punch Sulzberger media fellow. He and his wife Kristin have two children, Mac and Kate.

   

Shawn Burns

Shawn Burns
Global Vice President
SAP

As Global Vice President of Digital Marketing, Shawn Burns is responsible for all web strategy, design, development and operations for SAP's flagship web property, www.sap.com, and its 72 country sites in 40 languages. He also leads online demand generation activity, combining global campaigns, search and social media with email and e-newsletters to engage SAP's customer and prospect base. Shawn's strength in converting high volume web traffic into sales leads is a key contributor to SAP's double digit growth.

Shawn began his career at SAP in January 2007 as Vice President of Worldwide Demand Generation. He was the driving force in the design of a low-cost "Tele-Web" Lead Generation model in support of SME multi-channel targets, and led its successful implementation in NA, EMEA, LatAm and APJ. Prior to SAP, Shawn spent eight years with Wunderman (WPP), one of the largest direct marketing agencies in the world, holding a variety of posts in Latin America and Europe. He is a recognized expert in the B2B digital community, served as an official judge for the prestigious IMF Cyber Lions competition in Cannes and personally won two Atticus Awards for thought leadership in digital marketing.

Shawn earned his bachelor's degree in the United States, and received his MBA in France. He currently resides in Paris with his wife and three sons.

   

Diana Primeau

Diana Primeau
Director, Member Services
CNET

Diana (Smedley) Primeau is Director of Member Services, User Engagement at CNET, the #1 source for researching tech and consumer electronics, and the world’s largest and most trusted tech media source for news, reviews and downloads, with more than 100 million unique users. Primeau brings decades of experience to CNET, where she leads a cross-functional team that drives site engagement, increases subscription conversions, maximizes social and traditional email registration, and pristinely manages email lists comprised of millions of unique visitors. Prior to her CNET she was Vice President of Cross Product Initiatives at Macromedia.

   

Mark Atkinson

Mark Atkinson
Director Digital Marketing & Sales
Royal Bank of Canada

Mark Atkinson is the Director of Digital Marketing & Sales at Royal Bank of Canada. Mark is responsible for RBC’s public websites and online marketing strategy – supporting Canadian banking, insurance, direct investing, wealth management and enterprise initiatives.

In addition to supporting integrated marketing campaigns, Mark’s team manages RBC’s online applications, e-CRM platform, search engine strategies, social media strategy and online media optimization.

   

Ashish Braganza

Ashish Braganza
Senior Manager, Global Business Intelligence
Lenovo

Ashish Braganza, Senior Manager of Global Business Intelligence, Lenovo, joined Lenovo in November 2011, and is responsible for building the company's business intelligence and optimization practice. In this capacity, he draws on his extensive experience in digital and multichannel analytics, quantitative modeling, optimization and digital strategy.

Prior to Lenovo, Ashish was Manager of Digital Analytics and Optimization at Comcast Cable. In that role, he led the analytics and optimization practice for the e-commerce and digital self service channels at Comcast. In addition, he implemented and led the architectural design of Adobe Insight at Comcast, which was the first multichannel analytics product for the company.

Ashish has earned an M.S. in Quantitative Marketing from Temple University, The Fox School of Business & Management, and an MBA and B.S. in Business Administration from the University of Pune, India.

   

Steve Parker

Steve Parker
VP & Director of Marketing Division
firstSTREET

Steve Parker is the VP, Direct Marketing Division at firstSTREET, the leading direct marketer of innovative products for "baby boomers and beyond" in the United States. His responsibilities include the flagship firstSTREET catalog, direct mail, Internet, merchandising and inventory management groups.

Parker began his career with 10 years in Fortune 500 consumer package goods marketing, working on leading national brands including Keebler and No Nonsense pantyhose. He then started a 15-year entrepreneurial journey during the early days of Web 1.0, beginning with MyPoints.com. Parker served as SVP Marketing, and helped take MyPoints public in 1999. He subsequently led startups in diverse fields including real estate investing, financial education and green energy before joining firstSTREET in 2010.

Parker resides near Richmond, VA and holds an MBA from Loyola University in Chicago (Beta Gamma Sigma), and a BS in Commerce from the University of Virginia.

   

Eric Miller

Eric Miller
Director, Product Management
Monetate

Eric Miller, Director of Product Management, Monetate, has been focused on building and extending online experiences for more than fifteen years. He brings an enormous breadth of experience to the management of interactive projects encompassing web strategies, design, re-platforming, application development and operational management.

Before joining Monetate, Eric was the Director of eCommerce Systems at David's Bridal, driving multichannel systems and strategy for the billion dollar retailer. Prior to David's Bridal, Eric served as the Director of Interactive for Finch Brands, formerly Kanter International, where he built the company's client list to include companies such as GSI Commerce, HuntingtonLearning Center, Guardium and Everlast Worldwide.

Before Finch Brands, Eric managed the re-platforming of Urban Outfitters' three retail brands: Urban Outfitters, Anthropologie and Free People. Managing a diverse team of consultants, designers, off-shore developers, vendors and hosting providers, Eric sought to recreate the "Urban" retail experience online, while balancing the divergent needs of three unique brands.

Earlier, at e-commerce software vendor ATG, Eric managed every aspect of the website, including rebranding, re-designs, re-platforms, e-mail marketing campaigns, micro-sites and both customer and partner portals. Eric has experience as an interactive marketing consultant in numerous verticals. At retailers like Nike and Best Buy, Eric worked to enhance use of personalization. At General Motor's CRM division, Eric led a team developing an enterprise content management strategy. He has also worked with MetLife and Deutsche Bank on process re-engineering and information security projects.

Eric graduated from Colgate University and went on to graduate school at Boston University, where he received both an MBA and a Master of Science in Management Information Systems.

   

James Coutler

James Coulter
Marketing Optimization Strategist
Sophos

James Coulter is the Marketing Optimization Strategist at Sophos, a leading provider of IT security solutions for businesses. Joining Sophos in 2007, he now leads the website optimization program responsible for converting website visitors into sales leads.

Originally hailing from Yorkshire, England, James now resides in Massachusetts, and enjoys automobiles, investing, pork pies and cat videos.

   

Gaurav Bhatia

Gaurav Bhatia
Vice President
Digital Strategy, ASI

Gaurav Bhatia, Vice President of Digital Strategy, ASI, has more than 15 years of online marketing and digital expertise. In his current role, Gaurav is responsible for digital strategy and execution of digital capabilities for products and services across Web, email, mobile and social media platforms.

Gaurav has extensive knowledge in both B2B and B2C digital marketing. He is a digital marketer with experience in building digital assets to drive business growth, and has led large scale digital transformation projects for large organizations.

Holding senior marketing positions at several large Fortune 500 companies including Capital One, Sabre Holdings (parent of Travelocity.com) and NIIT Technologies, Gaurav has proven results leveraging technology and marketing, including online consumer portals for banking, finance and travel industries.

Gaurav holds a Master's Degree in Information Systems, MBA in Strategy and a Bachelor's Degree in Mechanical Engineering.

   

Michael Aagaard

Michael Aagaard
Test Junkie, LPO Fanatic
ContentVerve.com

With experience from hundreds of experiments and tests, Michael Lykke Aagaard is one of the foremost thought leaders within the field of evidence-based marketing. He has an agency background in CRO/copywriting, but opted for a freelance career in order to pursue his obsession with uncovering what really works in optimization.

As an avid practitioner of MECLABS' core principles, Michael has adopted the heuristic approach to optimization and supplemented it with his own unique mix of insights and professional experience. In his career, he has helped everything from small retailers, to large international companies improve sales and conversion rates. He is known for his enthusiasm and hands-on approach to optimization and is a popular speaker and teacher on the subject of testing and optimization.

   

Janet Miller

Janet Driscoll Miller
President and CEO
Search Mojo

Janet Driscoll Miller is the President and CEO of Search Mojo, a search engine marketing firm specializing in SEO, PPC, social media advertising and analytics. Janet has nearly 20 years of marketing experience, focusing most of her career on search and social marketing. Janet is a frequent speaker on landing page design and conversion optimization, speaking at conferences such as SMX Advanced, Pubcon and many B2B-focused events. She is also a regular contributor for several online and print publications including Search Engine Land, Search Insider, Visibility Magazine and more. Janet is a graduate of James Madison University with a degree in communications and graphic arts.

   

Tal Schwartz

Tal Schwartz
Chairman and CEO
ClickTale

Dr. Tal Schwartz is Chairman and CEO of ClickTale. He founded ClickTale with Arik Yavilevich in 2006 with the vision of making the Web a better place through revolutionizing Web analytics and providing deep insights into customer behavior. ClickTale has grown from a groundbreaking idea into the worldwide leader of customer experience analytics, serving tens of thousands of customers around the globe. For its revolutionary service, ClickTale has been lauded as one of Red Herring's Top 100 Most Promising Companies in Europe, Middle East and Africa in 2008 as well as one of the 15 Hottest Israeli Internet Companies in 2008 by the California Israel Chamber of Commerce.

Throughout his career, Tal has also been committed to using technology to produce positive social change. In 2000, he founded Expand Beyond Corporation, which developed software allowing IT professionals the freedom to work wirelessly, which was later acquired by Semotus Corporation. In 2004, he co-founded the Bronica Entrepreneurship and Innovation Center at the Technion, as well as the Technion Entrepreneurship Club, which helps student-based technology startups become successful.

Tal has been a lecturer and visiting professor at numerous universities, including Caltech, Technion, Tel-Aviv University, the University of Haifa and DePaul University. Tal holds bachelor’s degrees in engineering and applied science and in economics from the California Institute of Technology, and a doctorate in finance from the Johnson Graduate School of Management at Cornell University.

   

Daniel Burstein

Daniel Burstein
Director of Editorial Content
MECLABS

Dan oversees all editorial content coming from the MarketingExperiments and MarketingSherpa brands – helping our team of reporters dig for actionable information while serving as an advocate for the audience. Previously, he was the main writer powering MarketingExperiments publishing engine – from Web clinics to Research Journals to the blog. Prior to joining the team, Dan was Vice President of MindPulse Communications – a boutique communications consultancy specializing in IT clients such as IBM, VMware, and BEA Systems. Dan has ten years of experience in copywriting, editing, internal communications, sales enablement, and marketing communications.

   

Tony Doty

Tony Doty
Senior Manager of Optimization
MECLABS

As Senior Manager of Optimization, Tony is responsible for guiding and assisting with all aspects of testing for our Research Partners. When not optimizing projects with our Partners, he is growing other members of the team by providing key insights and training to support their professional development. Prior to MECLABS, Tony was a Product Management Consultant where he performed research to help companies optimize their product offerings and marketing strategies. Tony holds a B.S. in Materials Science from the University of Minnesota and is a self-confessed data junkie. In his spare time, he enjoys playing video games with his wife Ashley and spending quality time their dog Barley.

   

Benjamin Filip

Benjamin Filip
Research Manager, Data Sciences
MECLABS

Benjamin Filip is a Research Manager, Data Sciences for MECLABS. He participates in high-level marketing analytics and optimization including profit analysis, data mining, customer profile analysis, and Web metrics analysis to determine visitor behaviors in online marketing funnels.

Besides marketing analytics, Filip's complex analytical background includes teaching at the collegiate level, actuarial sciences, transportation, and biomedical research. In his spare time he enjoys golfing, cooking, and most water sports.

   

Adam Lapp

Adam Lapp
Associate Director, Optimization and Strategy
MECLABS Conversion Group

Adam has more than seven years of experience making the Internet easier for people to use. In his current role as Associate Director of Optimization and Strategy, Adam oversees a team of optimization experts, business intelligence gurus, avant-garde designers and a copywriter who masterfully turns ideas into words. In short, Adam and his team are people who enjoy proactively seeking out the tough challenges and finding solutions to them. In his spare time, Adam enjoys water surfing, cycling and winning trivia challenges.

   

Lauren Maki

Lauren Maki
Optimization Manager
MECLABS

As an Optimization Manager, Lauren Maki guides her colleagues in optimizing the online marketing efforts of MECLABS Research Partners through strategic problem solving and test planning. Prior to MECLABS, she served in account services, advertising consulting, business development and graphic design at several organizations, including the Golf Channel, Planet Hollywood and Beloved Experiential. Lauren has a bachelor’s degree in advertising from University of Florida, where she graduated with highest honors and received the Advertising Federation’s Gold ADDY award in the Student Magazine Campaign division. She is an avid student of life, with a passion for psychology and art.

   

Pamela Markey

Pamela Markey
Senior Director, Marketing
MECLABS

Pamela builds strategic partnerships, plans promotional initiatives, and is responsible for Applied Research communication- and marketing-related activities. If it impacts a MECLABS brand, it goes through Pamela. Before joining the team in June 2009, Pamela worked for seven years as a wireless marketing manager at Bell Canada, during which time she managed campaigns for the Solo Mobile and Bell Mobility brands. Pamela’s work has been recognized at Cannes, the CLIOs, and the Canadian Marketing Awards among others. She started her career as a marketing intern at Microsoft while completing her Bachelor of Commerce degree at Dalhousie University.

   

Austin McCraw

Austin McCraw
Senior Editorial Analyst
MECLABS

Austin McCraw joined the MECLABS research team in 2007 after graduating from University of Florida's college of Journalism and Communications. Since then, he has reviewed over 2,500 experiments, written over 300 hours of training, and developed five professional certification courses on the topics of Offer Response Optimization and Value Proposition. Currently, he works directly with Dr. Flint McGlaughlin, founder and Director of MECLABS, on his academic and commercial writing projects. He lives in Florida with his wife and three sons.