Training > Marketing Summits > Web Optimization Summit 2014

Web Optimization Summit 2014 Official Agenda

Web Optimization Summit 2014 Official Agenda
 
     
 
8:00-9:00 am
Breakfast
9:00-10:00 am

Welcome and Introduction
Flint McGlaughlin, MECLABS

10:00-11:30 am

Featured Speaker
Flint McGlaughlin, MECLABS

11:30-1:00 pm
Lunch
1:00-1:45 pm

Featured Speaker
Tim Kachuriak, Next After

Selling the Intangible: How e-commerce and subscription-based companies can learn to sell intangible value like a nonprofit organization

1:45-2:15 pm

Featured E-commerce Case Study
Ryan Hutchings, VacationRoost

The Nuts and Bolts: See how one e-commerce company implements an entire testing methodology every day

2:15-2:45 pm

Roundtables

2:45-3:15 pm
Networking Break
3:15-3:45 pm

E-commerce

Testing CTAs on an e-commerce website

 

Subscription

How to implement a paywall

3:50-4:20 pm

E-commerce
Emily Emmer, Extra Space Storage

Creating and nurturing a test-and-learn culture

 

Subscription
Sal Tripi, Publishers Clearing House

How to Personalize the Online Experience and Increase User Engagement

4:25-5:25 pm

Featured Speaker
Michael Norton, Harvard Business School

Trust Through Transparency

5:30-7:30 pm

Cocktails