Training > Marketing Summits > Web Optimization Summit 2014

Web Optimization Summit 2014 Official Agenda

 
     
 
8:00-9:00 am

Breakfast

9:00-10:00 am

Welcome and Introduction
Flint McGlaughlin, MECLABS

Quick Guide to Web Optimization Summit 2014: How to maximize your time investment at Summit

10:00-11:30 am

Featured Speaker
Flint McGlaughlin, MECLABS

Sustainable Competitive Advantage in 2015: How customer-first science is transforming the way companies achieve a superior position

11:30-1:00 pm

Lunch

1:00-1:45 pm

Featured Speaker
Tim Kachuriak, Next After

Selling the Intangible: How e-commerce and subscription-based companies can learn to sell intangible value like a nonprofit organization

1:45-2:15 pm

Featured E-commerce Case Study
Ryan Hutchings, VacationRoost

The Nuts and Bolts: 2 testing methodologies an e-commerce company used to increase total conversion rates by 12%

2:15-2:45 pm

Roundtables

2:45-3:15 pm

Networking Break

3:15-3:45 pm

E-commerce
David Ciccarelli, Voices.com

Mobile Optimization: How a B2B e-commerce company used responsive design to increase revenue by 180%

 

Subscription
Jacob Baldwin, One Call Now

Managing Optimization: How a subscription company applies the conversion heuristic throughout the customer journey

3:50-4:20 pm

E-commerce
Emily Emmer, Extra Space Storage

Science of Significance: How an e-commerce company went from Wild West testing rules to wildly successful results through variance testing

 

Subscription
Michael Zane, Publishers Clearing House

How to Personalize the Online Experience and Increase User Engagement

4:25-5:25 pm

Featured Speaker
Michael Norton, Harvard Business School

Trust Through Transparency

5:30-7:30 pm

Cocktails