Training > Marketing Summits > Web Optimization Summit 2014

Web Optimization Summit 2014 Official Agenda

8:00-9:00 am


9:00-10:00 am

Welcome and Introduction
Flint McGlaughlin, MECLABS

Quick Guide to Web Optimization Summit 2014: How to maximize your time investment at Summit

10:00-11:30 am

Featured Speaker
Flint McGlaughlin, MECLABS

Sustainable Competitive Advantage in 2015: How customer-first science is transforming the way companies achieve a superior position

11:30-1:00 pm


1:00-1:45 pm

Featured Speaker
Tim Kachuriak, Next After

Selling the Intangible: How e-commerce and subscription-based companies can learn to sell intangible value like a nonprofit organization

1:45-2:15 pm

Featured E-commerce Case Study
Ryan Hutchings, VacationRoost

The Nuts and Bolts: 2 testing methodologies an e-commerce company used to increase total conversion rates by 12%

2:15-2:45 pm


2:45-3:15 pm

Networking Break

3:15-3:45 pm

David Ciccarelli,

Mobile Optimization: How a B2B e-commerce company used responsive design to increase revenue by 180%


Jacob Baldwin, One Call Now

Managing Optimization: How a subscription company applies the conversion heuristic throughout the customer journey

3:50-4:20 pm

Emily Emmer, Extra Space Storage

Science of Significance: How an e-commerce company went from Wild West testing rules to wildly successful results through variance testing


Michael Zane, Publishers Clearing House

How to Personalize the Online Experience and Increase User Engagement

4:25-5:25 pm

Featured Speaker
Michael Norton, Harvard Business School

Trust Through Transparency

5:30-7:30 pm