Training > Marketing Summits > Web Optimization Summit 2014

Web Optimization Summit 2014 Official Agenda

8:00-9:00 am


9:00-10:30 am

Quick-Win Clinic
Flint McGlaughlin, MECLABS

Calls-to-Action that Fail: The most common causes for why CTAs fail (and how you can achieve quick wins with small changes)

10:30-11:00 am

Networking Break

11:00-11:30 am

Cindy Lu, VMware

Testing and Optimization for Complex Product Lines


Peter Doucette, The Boston Globe

Optimizing the Entire Business: How The Boston Globe moved beyond the landing page

11:35-12:05 pm

Sabrina Pasini, American Express

Radical Transformations: How American Express reimagined the customer experience with a data-driven approach to optimization


Ben Eva, Euromoney Institutional Investor

Drafting a Testing Strategy: How a subscription-based business increased conversions by 121%

12:10-1:00 pm

Featured Speaker
Michael Aagaard,

How, When and Why Minor Changes Have a Major Impact on Conversions

1:00-2:30 pm


2:30-3:00 pm

Panel Discussion
Lauren Pitchford, MECLABS
Ryan Hutchings, VacationRoost
Zee Aganovic, HiConversion

What Do Customers Want? 3 experts share lessons learned on the road to customer discovery

3:00-3:30 pm

Featured Subscription Case Study
Emily Titcomb,
Julia Babiarz,

Offer Page Transformation: From one-size-fits-all to customized experience

3:30-4:00 pm


4:00-4:30 pm

Networking Break

4:30-5:30 pm

Live Optimization
Flint McGlaughlin, MECLABS

Interactive Live Optimization Session: How to apply what you’ve learned at Summit to your own webpages