Training > Marketing Summits > Web Optimization Summit 2014

Highlights from our Optimization Content Library

To give you a better idea of our approach and methodology, we've collected a few highlights from our vast optimization and testing content library. Scan through the links below to prepare for Summit and gain a sense of what you can expect at the event.

MECLABS Quarterly Research Digest - Third Quarter 2013

Experimentation and case study highlights from the third quarter of 2013. Every day at MECLABS, we work with Research Partners from around the globe to discover what really works in digital marketing. Learn more



15 Years of Marketing Research in 11 Minutes

Flint McGlaughlin, Managing Director, MECLABS, explains what he has learned from 15 years of marketing research in this 11-minute video clip. Learn more



Building to the Ultimate "Yes"

By: Daniel Burstein, Director of Editorial Content

What does it take to get a customer to act? Several micro-yeses that lead to the Ultimate Yes. Leading up to the Ultimate Yes are a series of smaller decision points. Each of these decision points needs a micro-yes to get to the Ultimate Yes. Learn more



A/B Testing: Example of a good hypothesis

By: Lauren Pitchford, Optimization Manager

Want to know the secret to always running successful tests? The answer is to formulate a hypothesis. Now when we say it's always successful, we're not talking about always increasing your key performance indicator (KPI). Learn more



Maximize conversion by removing distractions

By: Jesse Kraker, Senior Research Manager

The old adage "less is more" holds true when it comes to website optimization. To optimize your website, you need to remember to stick to the goal of your site and not distract your visitors with links and other elements that can stop them from reaching that goal. Learn more



6 ideas to test and optimize your checkout process

By: Gina Greco, Research Manager

In a checkout process, customers experience excitement that their purchase is only a few steps away. But for marketers, it's one last chance to connect with customers before they leave your site. Learn more



Why is split testing so powerful?

By: Daniel Burstein, Director of Editorial Content

Although you can’t split test your way through the trials faced in everyday life, you can use testing and Web optimization to make better marketing decisions. Learn more



4 common mistakes marketers make with banner ads

By: Selena Blue, Manager of Editorial Content

Display advertising can be a great channel to target and even retarget customers on the Web. However, as banner blindness increases, marketers must be cognizant of more than when and where they'll employ banner ads. Learn more



Defining type I and type II testing errors

By: Taylor Lightfoot, Data Scientist

When it comes to website testing, maybe you've heard of the terms type I and type II errors, but never really understood what they mean. In the context of testing, what we are really referring to is the ever-present risk that exists in all data analysis. Learn more