Watch ALL 16 sessions from Web Optimization Summit 2014 in HD
Limited Access – 2000 Passes Remaining
What if you could get a behind-the-scenes look at how successful marketers overcame the very ecommerce and subscription challenges you face right now?
At Web Optimization Summit 2014, your high-performing peers came together in New York City and shared what was working for their campaigns.
You'll see how you can:
- Personalize the online experience and increase user engagement
- Sell intangible value
- Use the four factors needed to increase competitive advantage
- Leverage responsive design to increase revenue
Plus, you'll gain access to 12 more sessions covering testing strategies, operational transparency, data-driven optimization and more.
Watch a Quick Video From One of the Sessions
What other marketers are saying about Web Optimization Summit:
"Goes beyond just marketing. Transformed my mindset and every way I do business."
–Daniel Sanchez, Principle Driven Marketing Solutions LTD
"By far the best conference/workshop I've attended. Actionable takeaways without sales pitches."
–Cristi Liggett, Radio Systems Corporation
"Amazing Summit. I learned more in three days than I had in three months. Definitely worth what I paid!"
–James Hebdon, SafeDucks Labs
Get instant access to all 16 sessions now
Your privacy is important to us.
If you missed Web Optimization Summit 2014,
this is your access to two full days of key insights
In this session, Flint McGlaughlin, Managing Director, MECLABS, revealed new insights from MECLABS research on what is powering sustainable competitive advantage for real companies in today's markets. In this session, you will learn how to sell intangible value as we examine experiments from nonprofits that wrestle with these challenges every day. How do you convey your value proposition in a way that is compelling to the audience? How do you position your message and your landing page in a way that produces the highest possible price?
Is it possible to see 25% to 300% gains on a regular basis? In this presentation, you will find out how Ryan Hutchings, Director of Online Marketing, VacationRoost, has taken all of the pieces of optimization and testing and created a full strategy that is intertwined into every marketing effort – from PPC to SEO and more. Voices.com, an industry-leading website that connects businesses with professional voice talent, redesigned its website to ensure it could be easily accessed on a slew of screens. Voices.com’s CEO and Founder, David Ciccarelli, explained the responsive Web design effort his team undertook that led to a 140% surge in mobile transactions and a 180% increase in revenue.
In this session, Jacob Baldwin, Digital Marketing Manager, One Call Now, will teach you how his team was able to not only increase the conversion initiation rate on their pricing page, but also bring more people through the conversion funnel than ever before. This effort was accomplished all while retaining more business and inspiring faster product adoption through an improved customer experience. How do you know if your test has any actual impact? How long should you run your test? When should you stop a test? In this session, Emily Emmer, Senior Interactive Marketing Manager, Extra Space Storage, explained how variance testing helped her company create concrete testing rules for a program that produces real results, not just pretty percentages.
In this session, Michael Zane, Senior Director of Online Marketing, Publishers Clearing House, revealed how the company used gamification and real-time marketing to achieve a 34% increase in site engagement in 30 days. Additionally, you'll learn how the marketing team used personalized messages based on user activity to achieve a 25% lift in conversion among the engaged group. Michael Norton, Associate Professor, Harvard Business School, showed that by increasing operational transparency – showing the work being done on stakeholders' behalf in online services – organizations can gain trust, and increase satisfaction and purchases.
Due to the maturity of various product lines, VMware's marketing objectives vary depending on the product. Cindy Lu, Senior Web Marketing Manager, VMware, explained how she and her team uncovered significant customer insights by listening to users, satisfying their goals and weaving conversion metrics into every stage of the marketing funnel. At past Summits, Peter Doucette, Vice President, Consumer Sales & Marketing, The Boston Globe, has shared how it used landing page optimization to better understand its customers and craft an effective value proposition. In this session, he showed the growth of this effort – how the newspaper has used the lessons learned on the Web to transform the entire business.
American Express used A/B split testing on its content and then went one step further to target specific, niche users. The company utilized audience segmentation to personalize content in real time in order to increase engagement and conversion rate. Hear how American Express reimagined the customer experience with a data-driven approach to optimization. In this session, Ben Eva, Global Head of Conversion Management, Euromoney Institutional Investor, discussed how a significant drop in conversions inspired a change in testing strategy. See how Eva’s team segmented traffic sources and fixed leaks at various stages of the sales funnel.
In this session, you'll learn how, when and why minor changes can have a major impact on conversion rates. This session builds on four years of research and features a dozen case studies with examples and data from real A/B tests. In this rapid-fire panel discussion, three expert Web optimizers shared tests they've run to help answer the most vexing question for many marketers today: "What do customers want?"
Ancestry.com is a subscription-based online service for researching family histories. Most of Ancestry.com’s customers are acquired through a few key online offer pages. Learn how the company is transforming its highest-trafficked offer page from a one-size-fits-all design to a targeted, segmented and contextualized page. In this session, Flint McGlaughlin, Managing Director, MECLABS, along with MECLABS research analysts, provided real-time feedback of audience-submitted pages. This session is to help you apply everything you’ve learned from Web Optimization Summit 2014.
© 2000-2014 MarketingSherpa, LLC.
4315 Pablo Oaks Court, Jacksonville, FL 32224