How 3rd party content marketing can drive engagement, retention and business

One of the biggest challenges in a marketing manager's job is bringing in more sales leads. In order to bring in more sales and leads, marketing managers look in many different directions until they find something that works well, and then streamline that process while they reach out for additional methods. Content marketing and social content marketing is one of the fastest growing tools any marketing manager can put into place to drive new business. Content marketing not only helps a website rank well, but it also establishes businesses as the expert opinion in their industry, helping to bring in more new business as well as retain current customers.